Netzwerke zur gemeinsamen Suche nach neuen Geschäftsmodellen sind lange überfällig. Ein solches Netzwerk wurde heute vom Institut für Kreativwirtschaft (IKW) der Hochschule der Medien in Stuttgart auf dem Blog des Initiators angekündigt:
Am 31. Januar startet das Innovationsnetzwerk für neue Verlagsprodukte und Mediendienstleistungen in der Wirtschaftsregion Stuttgart. Das gaben Prof. Dr. Martin Engstler und Prof. Holger Nohr von der Hochschule der Medien (HdM) im Rahmen des 12. Medien-Meetings bekannt. Das Netzwerk wurde durch das Institut für Kreativwirtschaft der HdM und der Wirtschaftsförderung der Region Stuttgart (WRS) gemeinsam entwickelt. Es soll Verlage dabei unterstützen, sich mit Partnern aus der digitalen und analogen Medienwelt, aus angrenzenden Branchen, Wissenschaft und öffentlichen Einrichtungen zu vernetzen. Ziel ist es, in Kooperation innovative Produkte und Dienstleitungen zu entwickeln. Als Living Lab soll er Kooperationen und Projektpartnerschaften fördern und den Wissenstransfer verbessern. Die passenden Räumlichkeiten im Gründerzentrum an der Hochschule in Stuttgart-Vaihingen sind bereits bezogen.
Nicht nur auf wissenschaftlicher Seite, sondern auch in der Lehre wird sich in den nächsten Jahren noch einiges tun müssen, um den (Unternehmer)Journalismus der Zukunft nicht nur auf dem Papier, sondern auch in der Realität umzusetzen. Die City University of New York hat bereits letzte Woche einen Masterstudiengang angekündigt, der in eine ähnliche Richtung geht
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