CUNY J-School startet M.A. “Unternehmerjournalist”

von Steffen Greschner am 29. Dezember 2011 · 127 Kommentare

Die City University of New York bietet ab dem Wintersemester 2012 einen Master in “entrepreneurial journalism” an und folgt damit einem Trend, der sich auch in Deutschland abzeichnet:

The curriculum includes a business fundamentals course, a technology immersion module, a survey of practices in journalism revenue generation, an entrepreneurial incubator, and a new-media apprenticeship. Students and mid-career journalists who participated in the pilot program developed their own media businesses and were awarded an Advanced Certificate in Entrepreneurial Journalism. Leading the entrepreneurial initiative are Tow-Knight Center Director Jeff Jarvis, and Jeremy Caplan, the Center’s education director.

Jeff Jarvis schreibt dazu in seinem Blog:

At CUNY, we are constantly changing our curriculum, updating it as reality in media shifts, as we learn new lessons, and as we see what works and doesn’t work in helping students reach their goals. That can be unsettling for both students and faculty but there’s no choice about change.
Getting a new degree in entrepreneurial journalism is just one milepost in a constant process of trying to stay an inch ahead of the snowball. I’m proud and grateful to work with an administration — Deans Steve Shepard, Judy Watson, and Steve Dougherty — and with a faculty who support this endless creative tsuris.

We teach change.

Der Trend geht damit eindeutig weg von festangestellten Verlagsjournalisten und hin zu selbstverantwortlichen und sich selbst vermarktenden Unternehmerjournalisten mit individuellen Geschäftsmodellen. Man darf gespannt sein, wer den ersten ähnlichen Kurs in Deutschland anbieten wird.

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