Das ist ein Thema, das nicht ganz so leicht zu beackern ist: Gedenk- und Trauerseiten online. Mit zaghaften Versuchen wagen sich einige Verlage inzwischen an das Thema ran und setzen dabei auf Angebote verschiedener Dienstleister, wie dem englischen iAnnounce.
Eine optisch ansprechendere Lösung bietet die vrsmedia GmbH aus Bremen, die inzwischen knapp 30 Zeitungstitel mit Trauerportalen “out of the box” versorgt und seit Herbst auch mit der Südwestdeutsche Medien Holding GmbH gut im Geschäft ist (www.stuttgart-gedenkt.de, www.trauer.sueddeutsche.de).
Die Gründer von vrsmedia haben selbst mit www.infrieden.de ein Trauerportal aufgebaut und in Zeitungsverlagen einen reichweitenstarken Partner für die Zweitvermarktung ihrer Softwarelösung gefunden:
Die Trauerportale setzen als Erlösmodelle auf Branchenbücher, Affiliate finanzierte Ratgeber-Artikel, Community-Produkte (Kondolenzkerze 0,99 Euro), Premium-Angebote und natürlich verknüpfte Print-, Onlineanzeigen.
Spannend ist, dass die Angebote auf vertraute Community-Elemente setzen: In der Sidebar laufen “Newsstreams“, zu welcher Anzeige als letztes kommentiert wurde oder wo die letzte Kerze entzündet wurde. Besucher können an die “Pinnwand” des verstorbenen schreiben und außerdem ist es möglich den Verstorbenen eigene Profile anzulegen und diese auch aufzuwerten:
Leider passiert auch bei diesem Thema ähnliches, wie den Groupon-Ansätzen deutscher Verlagshäuser. Durch die fertigen Dienstleisterlösungen setzt man sich nicht umfassend mit den neuen Konzepten auseinander und die Angebote werden so nur schwer das volle Potential ausschöpfen können.
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- Google startet, was Zeitungen verpennt haben: die lokale News-Informations-Shopping-Community Google geht in den Staaten den Schritt, den Verlage und Lokalzeitungen in Deutschland verschlafen: Lokalzeitungen Google als Marktplatz für den Einzelhandel. Ähnlich wie mit dem Projekt Online Motor Deutschland, startet Google USA momentan damit lokalen...
- lokalnews.de unter der Lupe: Features, Vermarktungs- und Community-Ansätze Lokalnews macht viele Sachen richtig gut. Auf der technischen und konzeptionellen Seite sind dort einige Features und Community-Ansätze integriert, die sehr interessant sind. Viel davon sind wohl erstmal Tests. Aber das ist es auch, was...
- Wann kommt die erste Lokalmedien Shopping-Party? Tupper, Lesekreise, Pepperparties und Co. – Shopping-Parties funktionieren schon seit Jahrzehnten erfolgreich. Warum? Weil sich kleine Communities bilden, die einen Abend Spaß haben und nebenbei noch coole Sachen kaufen. Das Potential, das darin steckt wird...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
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