Wann kommt die erste Lokalmedien Shopping-Party?

von Steffen Greschner am 13. Dezember 2011 · 194 Kommentare

Tupper, Lesekreise, Pepperparties und Co. – Shopping-Parties funktionieren schon seit Jahrzehnten erfolgreich. Warum? Weil sich kleine Communities bilden, die einen Abend Spaß haben und nebenbei noch coole Sachen kaufen.

Das Potential, das darin steckt wird bisher online kaum genutzt. Und das obwohl gerade neu entstandene und unabhängige Netzmedien und Lokalblogs inzwischen sehr gut funktionierende und lokal klar eingrenzbare Communities aufgebaut haben, mit denen man sehr viel testen und entwickeln könnte.

Fashionblogs sind da bereits etwas weiter und organisieren Schuh-Shopping-Parties mit lokalen Händlern:

Ein Schuhkränzchen nur für Dich und Deine Freundinnen. Bei pritzelndem Prosecco und leckeren Häppchen könnt Ihr Euch nach Ladenschluss ausgiebig durch das Sortiment wühlen und Schuh für Schuh anprobieren. Die perfekte Schuh-Shopping-Party. Und kein Streit! Es sind genug für alles da. sid

Exklusiv für Goldstück-Leserinnen: Wenn Du bis Ende Dezember ein “goldenes Schuhkränzchen” buchst, gibt’s für alle Teilnehmerinnen Deines Kränzchens eine Flasche Imprägnierspray als Geschenk obendrauf.

Gerade im lokalen Umfeld, wo alltägliche Produkte nicht oder oft nur in begrenzter Auswahl angeboten werden, kann über Events viel bewegt werden.

Das sind Ansätze, deren Potential im lokalen Umfeld fast nur unterschätzt werden kann.


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