Wie bilde ich eine Community – erzähle von Dir!

von Steffen Greschner am 27. Januar 2010 · 136 Kommentare

Das Thema Community taucht auch immer wieder auf, wenn es darum geht neue Geschäftsmodelle im Journalismus zu finden. Viele sehen das Heil in einer funktionierenden Community, die bereit ist, sich zu engagieren, Beiträge zu schreiben und irgendwann auch für die Inhalte “ihrer Community” zu zahlen.

Viele sehen es also als wichtig an, eine Community zu bilden, formen, herzustellen. Dass das “Herstellen” einer Community aber eigentlich Schwachsinn ist, hat www.pbs.org gut beschrieben:

More and more, I don’t think you can create communities. Communities already exist. You can try and offer them a news service or a platform that the community finds useful and engaging, but forget trying to control that community or shape it to meet the needs of your media company. The community calls the shots, not you or your company.

Wie man eine funktionierende Community schafft, zeigen Millionen Facebook-Nutzer jeden Tag aufs Neue: Erzähle was spannendes von Dir und Deinem Leben. Für Zeitungen heißt das: Lass deine Leser teilhaben und mitmachen. Verrate wie Du arbeitest, zeig Bilder aus der Redaktion. Sag mit welchen Problemen Du bei der Erstellung eines Artikels zu kämpfen hattest und lass Dir von Deinen Lesern bei der Lösung der Probleme helfen.

Auch wenn es viele Qualitätsjournalisten vielleicht nicht hören wollen: sehr gut macht das zur Zeit die Bildzeitung mit Kaidiekmanns Blog. Da wird verraten und gezeigt und mitmachen darf der Leser auch. Eigentlich schade, dass der Blog nur noch 6 Tage läuft. Aber mal abwarten…


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