Der UK Citizen Journalism- und Bilderdienst Demotix.com hat seit dem Launch in 2009 über 25.000 Nutzer und 4.500 aktive Foto- und Videojournalisten und einige sehr gute Partner gewinnen können. Im Sommer 2011 kam auch ein Investor mit dazu. Neben dem Kerngeschäft als Bildagentur will man bei Demotix allem Anschein nach auch stärker ins Nachrichtenbusiness einsteigen:
Quite apart from a massive sales increase of 250% over 2010, another truly huge success story for 2011 has been Demotix’ traffic figures. They’ve gone through the roof – our monthly figures now look like this:
- 400,000 unique visitors
- 1.3 million pageviews
- 15,000 daily visitors
That’s all added up to a traffic increase of 120 per cent over 2010′s figures.
With browser figures like this, Demotix is becoming a news destination in its own right, welcoming around 15,000 visitors on the average day, and many more for big breaking news events.
Hatte man sich bisher auf die Rolle als (Vertriebs-)Plattform für Fotos von Amateur- und Bürgerjournalisten spezialisiert, versucht Demotix inzwischen verstärkt geschriebenen Content zu akquirieren und über Werbung zu kapitalisieren. Dafür hat man sich ein cleveres Profit-Share-Modell ausgedacht:
We’ve partnered with Guardian Select, MessageSpace and Google to add advertising to all story pages and news hubs on Demotix. We’re working closely with those partners to make sure that the ads we show are relevant and ethical.
At the end of each month, we’ll be sharing out:
- 80% of all the advertising revenue to the
- 100 contributors whose stories get the most views.
The reason we’ve chosen to do that is to make sure that the payouts are meaningful – it would be no good if everyone was receiving a few pennies each.
Der Anreiz die Bilder mit gutem Text anzureichern, dürfte für die Teilnehmer bei diesem Modell deutlich größer sein, als das bei klassischen Contentfarmen und Autorennetzwerken wie Suite101 der Fall ist. Dort werden alle Beiträge mit meist marginalen Umsatzbeteiligungen vergütet.
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