Lokale StartUps: unterfinanziert und zukunftsfest

von Steffen Greschner am 18. November 2011 · 72 Kommentare

Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben:

Financial sustainability is one of the most debated issues among those in digital hyperlocal media. Observing the various business models created to serve hyperlocal communities, many industry outsiders have questioned the feasibility of media outlets that rely on small audiences and engaged local merchants for survival.
Let’s take a brief look at the history of communication to explain:

  • Many thousands of years ago, local media at its base level existed through animated story-telling. Eventually, written language was invented, but continued to face limitations due to an inability to mass-produce and a largely illiterate population — thus media in spoken word dominated.  Influential figures in government, educators, and even the town gossip controlled the “media.”
  • Fast-forward to the largest historical shift in communication with Gutenberg’s invention of the printing press in the 15th Century. A new hyperlocal media business model is formed with locally distributed pamphlets, leaflets, and eventually newspapers. This drastic increase in community information for the common man empowered social change, gave birth to the Age of Enlightenment, and arguably was a major stepping stone in the road to the Industrial Revolution.
  • The Industrial Revolution and the continuation of innovation throughout the 20th Century provided the hyperlocal media industry with the tools to thrive through various forms of rich local media outlets — television, radio, newspapers, and print media such as area guides, coupon books, and local directories. Improved communication, a global supply chain, and technological innovation allowed the media business as a whole to drastically expand. Even in suburban communities, such as my hometown in Bucks County, Penn. (outside of Philadelphia), the local market supported four local newspapers, four printed lifestyle magazines, a half-dozen area guide booklets, local radio stations, and more. And that’s completely separate from regional Philadelphia media outlets. Local media thrived.
  • Today’s digital revolution, with the creation and ever-growing accessibility of various forms of online communication, is again driving radical changes in the way communities receive information. New tools like social media, group buying platforms, and mobile & tablet technology are giving birth to innovative business models that are currently fighting to figure out the best way to provide information and services to communities.

Streetfight kommt zum einzig richtigen Schluss: Es wird neue Modelle geben. Diese Modelle müssen wachsen und immer wieder angepasst werden. Um das Finanzielle muss man sich dann irgendwann keine Gedanken mehr machen:

As online and mobile gain more and more traction, there’s no doubt that the public is moving in a digital direction. As media innovators have done in the past, the hyperlocal industry will adjust their business models to fit the evolving times.  The business community can stop debating whether hyperlocal sites are sustainable and begin concentrating on defining its value and creating superior models.

Das macht einmal mehr deutlich, dass die Diskussionen um “Idealismus” und “davon kann keiner Leben” am Thema vorbei gehen. Es braucht noch viel mehr mutige StartUps, die sich dem Thema annehmen und neues ausprobieren.

Weitere Artikel auf netzleser:

  1. Warum die Branche StartUps dringend braucht Das Thema Lokalblog knackt 10.000 Euro hat gestern ziemlich eingeschlagen: TopStory bei Meedia, meistgeklickter Link bei turi2, der Journalist hatte den Beitrag in den 3 Webtipps des Tages, Neunetz.com hat es übernommen. Dazu viele weitere Blogs,...
  2. eBay-Gründer Omidyar startet lokale Online-Nachrichtenseite eBay-Gründer Pierre Omidyar hat angekündigt, im zweiten Quartal 2010 eine lokale Newsseite für Hawaii zu starten (übrigens sein Wohnort). Wie genau die Seite heißen soll, steht allerdings noch nicht fest. Registriert ist bisher lediglich die Seite...
  3. WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
  4. Hyperlocal oder auch nicht: Es geht um echte Nähe zum Leser und Anzeigenkunden Jim Brady hat die Washingtonpost.com erfolgreich ins Internet geführt und arbeitet heute für JournalRegister Company, einem Dienstleister um Lokalzeitungen den Weg ins Internet zu zeigen. Im Interview mit dem Hyperlocal-Newsmagazin StreetFight erklärt Brady seine Sicht...
  5. NYT: Kooperation mit CUNY-Studenten bei hyperlocal-Blogs www.poynter.org hat einen lesenswerten Artikel über die hyperlocal Aktivitäten der New York Times geschrieben. Kurz, um was es überhaupt geht: Die NYT hat im März 2009 zwei hyperlokale Blogs gelauncht – Fort Greene und Clinton...

{ 72 Kommentare }

supreme clothing Dezember 8, 2021 um 09:41

I have to express my appreciation to you for rescuing me from this dilemma. Right after looking throughout the online world and obtaining advice which are not beneficial, I was thinking my life was gone. Living devoid of the solutions to the difficulties you have resolved through your article is a crucial case, and the kind which may have adversely affected my entire career if I hadn’t encountered your site. Your personal know-how and kindness in maneuvering all the things was very helpful. I don’t know what I would’ve done if I hadn’t come upon such a point like this. It’s possible to at this point relish my future. Thanks so much for the impressive and effective guide. I won’t think twice to refer the sites to anybody who desires guidance about this area.

off white Dezember 8, 2021 um 20:32

I would like to show my appreciation for your kindness supporting those individuals that really want help with the area. Your personal dedication to getting the solution all around appeared to be exceedingly insightful and have without exception helped guys and women like me to reach their dreams. Your amazing insightful hints and tips signifies a lot to me and substantially more to my office workers. Best wishes; from all of us.

air jordan Dezember 8, 2021 um 20:32

I’m also commenting to make you know what a extraordinary discovery my wife’s princess experienced checking your web page. She noticed several pieces, with the inclusion of how it is like to possess a marvelous giving mood to make other folks just learn a number of problematic things. You actually did more than our expectations. Many thanks for producing those powerful, trustworthy, explanatory not to mention fun thoughts on that topic to Lizeth.

golden goose Dezember 8, 2021 um 20:33

I and my pals were following the excellent key points found on the website while all of a sudden got an awful feeling I had not thanked you for them. All the guys are actually for that reason happy to read through them and have in effect unquestionably been taking pleasure in these things. Many thanks for truly being very considerate and then for getting this kind of perfect resources most people are really desperate to learn about. My sincere apologies for not saying thanks to sooner.

moncler jackets Dezember 9, 2021 um 06:04

I’m just writing to let you be aware of of the really good discovery my daughter went through going through your web site. She noticed a wide variety of pieces, with the inclusion of how it is like to possess an awesome giving mindset to let the mediocre ones effortlessly fully grasp chosen impossible subject matter. You really exceeded my expected results. I appreciate you for displaying the productive, trusted, revealing and in addition unique tips on that topic to Sandra.

golden goose sneakers Dezember 9, 2021 um 06:04

Thanks for all your effort on this website. Kate loves going through investigation and it’s obvious why. My partner and i notice all regarding the compelling tactic you render important tips and hints by means of the web blog and as well invigorate contribution from other individuals on that topic and my princess is without question discovering a lot. Take pleasure in the remaining portion of the new year. You are doing a superb job.

yeezy boost 350 v2 Dezember 9, 2021 um 06:04

I would like to show some appreciation to the writer for rescuing me from this particular crisis. Because of surfing around through the search engines and finding ideas which are not powerful, I was thinking my entire life was well over. Existing devoid of the solutions to the issues you’ve sorted out as a result of this website is a crucial case, and those that would have in a wrong way damaged my entire career if I hadn’t come across your site. The know-how and kindness in playing with a lot of things was precious. I am not sure what I would have done if I had not encountered such a solution like this. It’s possible to at this time look forward to my future. Thanks so much for your impressive and sensible help. I will not hesitate to endorse the website to any individual who should receive guide on this topic.

kyrie irving shoes Dezember 9, 2021 um 17:08

I as well as my pals have been reading through the nice secrets and techniques from your website while instantly developed a horrible feeling I never expressed respect to the web site owner for those secrets. Those boys happened to be for this reason passionate to study them and already have without a doubt been enjoying these things. Thank you for truly being well considerate as well as for picking such very good ideas most people are really desirous to be aware of. My personal honest apologies for not expressing gratitude to you sooner.

kyrie irving shoes Dezember 9, 2021 um 17:08

I want to express some thanks to this writer just for bailing me out of such a trouble. Just after looking throughout the online world and meeting thoughts that were not beneficial, I believed my life was gone. Living without the answers to the problems you’ve sorted out as a result of your good write-up is a critical case, as well as the kind that might have in a negative way damaged my entire career if I had not noticed your blog. Your good know-how and kindness in maneuvering a lot of things was excellent. I am not sure what I would’ve done if I had not encountered such a stuff like this. I can also at this time relish my future. Thanks so much for this reliable and result oriented guide. I won’t hesitate to endorse the website to any individual who would like recommendations about this problem.

kevin durant shoes Dezember 9, 2021 um 17:09

My husband and i were quite contented that Edward could finish up his investigations by way of the ideas he obtained out of the web page. It is now and again perplexing to just find yourself releasing key points which usually the others have been trying to sell. And we all grasp we have you to thank for this. These illustrations you made, the easy website navigation, the relationships you will assist to create – it’s got everything incredible, and it is letting our son in addition to our family believe that the issue is brilliant, which is exceptionally mandatory. Thank you for all!

supreme clothing Dezember 10, 2021 um 02:53

A lot of thanks for all of the effort on this web page. Kate delights in participating in internet research and it is obvious why. We all notice all regarding the lively form you render simple guidance on this website and even invigorate contribution from other ones on this matter so our own daughter is certainly learning a lot. Have fun with the rest of the year. Your carrying out a very good job.

jordan 1 off white Dezember 10, 2021 um 23:52

A lot of thanks for each of your hard work on this website. My daughter enjoys managing research and it is easy to see why. A lot of people learn all concerning the powerful manner you produce powerful suggestions on your blog and in addition invigorate participation from the others about this topic plus my simple princess is now becoming educated a lot of things. Take pleasure in the rest of the new year. You are carrying out a useful job.

jordan 6 Januar 6, 2022 um 14:05

I would like to point out my admiration for your kindness in support of men and women that absolutely need assistance with your matter. Your real dedication to passing the message all around turned out to be amazingly interesting and has consistently made workers just like me to realize their goals. Your useful instruction entails a lot a person like me and much more to my mates. Best wishes; from all of us.

chrome hearts outlet Januar 6, 2022 um 14:06

I precisely needed to say thanks once more. I do not know the things that I would have done without the actual opinions shown by you regarding my area of interest. It was the traumatic concern in my view, nevertheless understanding a skilled strategy you treated it made me to leap with delight. I am just happy for this assistance as well as sincerely hope you really know what an amazing job you were providing instructing other individuals through the use of your websites. More than likely you haven’t come across any of us.

hermes birkin Januar 6, 2022 um 14:06

My wife and i ended up being so thrilled that Michael managed to round up his inquiry out of the precious recommendations he discovered from your weblog. It is now and again perplexing just to be offering techniques which often other people have been selling. And now we know we have got the writer to be grateful to because of that. The type of explanations you have made, the straightforward blog navigation, the relationships you give support to engender – it’s everything great, and it’s really leading our son and our family consider that the matter is excellent, and that is especially fundamental. Many thanks for the whole lot!

UgoGof Februar 26, 2022 um 08:45
TeoGof Februar 26, 2022 um 11:40
JudyGof Februar 26, 2022 um 18:33
MarkGof Februar 26, 2022 um 18:41
DenGof Februar 26, 2022 um 21:53
MaryGof Februar 28, 2022 um 17:28
AmyGof März 1, 2022 um 23:03

Previous post:

Next post: