Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben:
Financial sustainability is one of the most debated issues among those in digital hyperlocal media. Observing the various business models created to serve hyperlocal communities, many industry outsiders have questioned the feasibility of media outlets that rely on small audiences and engaged local merchants for survival.
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Let’s take a brief look at the history of communication to explain:
- Many thousands of years ago, local media at its base level existed through animated story-telling. Eventually, written language was invented, but continued to face limitations due to an inability to mass-produce and a largely illiterate population — thus media in spoken word dominated. Influential figures in government, educators, and even the town gossip controlled the “media.”
- Fast-forward to the largest historical shift in communication with Gutenberg’s invention of the printing press in the 15th Century. A new hyperlocal media business model is formed with locally distributed pamphlets, leaflets, and eventually newspapers. This drastic increase in community information for the common man empowered social change, gave birth to the Age of Enlightenment, and arguably was a major stepping stone in the road to the Industrial Revolution.
- The Industrial Revolution and the continuation of innovation throughout the 20th Century provided the hyperlocal media industry with the tools to thrive through various forms of rich local media outlets — television, radio, newspapers, and print media such as area guides, coupon books, and local directories. Improved communication, a global supply chain, and technological innovation allowed the media business as a whole to drastically expand. Even in suburban communities, such as my hometown in Bucks County, Penn. (outside of Philadelphia), the local market supported four local newspapers, four printed lifestyle magazines, a half-dozen area guide booklets, local radio stations, and more. And that’s completely separate from regional Philadelphia media outlets. Local media thrived.
- Today’s digital revolution, with the creation and ever-growing accessibility of various forms of online communication, is again driving radical changes in the way communities receive information. New tools like social media, group buying platforms, and mobile & tablet technology are giving birth to innovative business models that are currently fighting to figure out the best way to provide information and services to communities.
Streetfight kommt zum einzig richtigen Schluss: Es wird neue Modelle geben. Diese Modelle müssen wachsen und immer wieder angepasst werden. Um das Finanzielle muss man sich dann irgendwann keine Gedanken mehr machen:
As online and mobile gain more and more traction, there’s no doubt that the public is moving in a digital direction. As media innovators have done in the past, the hyperlocal industry will adjust their business models to fit the evolving times. The business community can stop debating whether hyperlocal sites are sustainable and begin concentrating on defining its value and creating superior models.
Das macht einmal mehr deutlich, dass die Diskussionen um “Idealismus” und “davon kann keiner Leben” am Thema vorbei gehen. Es braucht noch viel mehr mutige StartUps, die sich dem Thema annehmen und neues ausprobieren.
Weitere Artikel auf netzleser:
- Warum die Branche StartUps dringend braucht Das Thema Lokalblog knackt 10.000 Euro hat gestern ziemlich eingeschlagen: TopStory bei Meedia, meistgeklickter Link bei turi2, der Journalist hatte den Beitrag in den 3 Webtipps des Tages, Neunetz.com hat es übernommen. Dazu viele weitere Blogs,...
- eBay-Gründer Omidyar startet lokale Online-Nachrichtenseite eBay-Gründer Pierre Omidyar hat angekündigt, im zweiten Quartal 2010 eine lokale Newsseite für Hawaii zu starten (übrigens sein Wohnort). Wie genau die Seite heißen soll, steht allerdings noch nicht fest. Registriert ist bisher lediglich die Seite...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Hyperlocal oder auch nicht: Es geht um echte Nähe zum Leser und Anzeigenkunden Jim Brady hat die Washingtonpost.com erfolgreich ins Internet geführt und arbeitet heute für JournalRegister Company, einem Dienstleister um Lokalzeitungen den Weg ins Internet zu zeigen. Im Interview mit dem Hyperlocal-Newsmagazin StreetFight erklärt Brady seine Sicht...
- NYT: Kooperation mit CUNY-Studenten bei hyperlocal-Blogs www.poynter.org hat einen lesenswerten Artikel über die hyperlocal Aktivitäten der New York Times geschrieben. Kurz, um was es überhaupt geht: Die NYT hat im März 2009 zwei hyperlokale Blogs gelauncht – Fort Greene und Clinton...
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