Die Tegernseer Stimme hatte vor einigen Tagen den 2.000 ‘ten Facebook-Fan gefeiert. In einem Artikel gibt man einen sehr interessanten Einblick in die Struktur der Leser. Etwas überrascht hat mich ehrlich gesagt, der mit 53% hohe Frauenanteil:
Die Statistik der Facebook-Seite verrät, dass etwas mehr Frauen als Männer die Tegernseer Stimme mögen. Rund 52 Prozent der Fans sind zwischen 25 und 44 Jahre alt, gefolgt von den 18- bis 25-Jährigen mit 22 Prozent. Minderjährig sind gerade mal 100 Tegernseer Stimme-Fans. Der Altersbereich ab 55 liegt mit dieser Gruppe gleich auf: 106 Fans.
Doch wie alt oder jung die Facebook-Fans auch sein mögen, sie sagen gern ihre Meinung: Seit September 2010 wurde die Beiträge der Tegernseer Stimme etwa 2.550-mal kommentiert oder mit einem “Gefällt mir” ausgezeichnet.
Dazu kommen noch rund 1.700 Kommentare auf der Webseite im letzten Halbjahr. Das alles spricht in einem Einzugsgebiet von 20.000 potentiellen Lesern für eine sehr aktive Community.
Gerade der hohe Frauenanteil von 53% bietet die Chance neue und andere Erlösmodelle zu testen. Shopping-Parties sind da nur eine Möglichkeit. Spannend ist in diesem Zusammenhang auch die Frage, wie man Frauen von passiven Lesern zu aktiven Kommentatoren macht. Trotz der hohen Frauenquote bei der Tegernseer Stimme, ist der Großteil der Kommentarschreiber männlich. Diesen Eindruck gewinnt man zumindest, wenn man sich die Kommentare durchliest.
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