Die Jungfrau Zeitung ist als Vorreiter im lokalen (Online)Journalismus bekannt. Herausgeber Urs Gossweiler setzt zu 100% auf lokale Inhalte und hat das jetzt auch konsequent in einer sehr guten Werbekampagne umgesetzt:
Sich so klar lokal zu positionieren würde auch vielen anderen Angeboten gut stehen. Das ist vor allem deutlich sympathischer als die gewohnten Qualitätsjournalismus-Kampagnen.
Besser spät, als nie: Jungfrau als App
Außerdem hat die Jungfrau Zeitung vor kurzem ihre iPhone und iPad App vorgestellt. Etwas später als viele anderen, was Urs Gossweiler auch in einem lesenswerten (PR)Interview offen erklärt:
Wir waren lange Zeit der Meinung, dass Apps nur ein Zwischenschritt sind, dass die Entwicklung wieder zurückführt auf das World Wide Web. Aber es stellte sich heraus, dass Smartphone-Benützer nicht mit dem Webbrowser arbeiten, sondern fast ausschliesslich mit Apps. Dieses erste Zögern ist der Grund dafür, dass wir nun nicht wie bei früheren medialen Entwicklungen zu den Ersten gehören.
Im Vergleich zu nationalen Medien kommt die App tatsächlich etwas spät. Im lokalen Bereich, sind aber bisher noch die allerwenigsten mit Apps auf diesem Niveau ausgestattet. Eine Ausnahme ist LokalNews aus Passau, die ebenfalls eine gute App anbieten.
Weitere Artikel auf netzleser:
- eBay-Gründer Omidyar startet lokale Online-Nachrichtenseite eBay-Gründer Pierre Omidyar hat angekündigt, im zweiten Quartal 2010 eine lokale Newsseite für Hawaii zu starten (übrigens sein Wohnort). Wie genau die Seite heißen soll, steht allerdings noch nicht fest. Registriert ist bisher lediglich die Seite...
- Google startet, was Zeitungen verpennt haben: die lokale News-Informations-Shopping-Community Google geht in den Staaten den Schritt, den Verlage und Lokalzeitungen in Deutschland verschlafen: Lokalzeitungen Google als Marktplatz für den Einzelhandel. Ähnlich wie mit dem Projekt Online Motor Deutschland, startet Google USA momentan damit lokalen...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Google Offers startet mit lokalen Angeboten und wildert im Revier der Lokalzeitung Jetzt findet auch google den Weg zu lokalen Angeboten. Noch ist recht wenig über den genauen Ablauf der Angebote bekannt aber das kann ein großes Ding werden. Und eine echte Gefahr für das Anzeigengeschäft in...
- Lokale StartUps: unterfinanziert und zukunftsfest Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben: Financial sustainability is one of the...
{ 1660 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
After checking out a number of the blog posts on your
web page, I really appreciate your way of blogging. I book marked it
to my bookmark site list and will be checking back soon. Please
check out my web site too and tell me what you think.
Pretty! This was an extremely wonderful post.
Many thanks for providing these details.
I’d like to find out more? I’d like to find out some additional information.
My family members always say that I am killing my time here at net,
however I know I am getting familiarity every day by reading
thes good posts.
My developer is trying to convince me to move to
.net from PHP. I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am nervous
about switching to another platform. I have heard fantastic
things about blogengine.net. Is there a way I can import all my
wordpress posts into it? Any help would be greatly appreciated!
I’m curious to find out what blog platform you happen to be utilizing?
I’m having some minor security issues with my latest
blog and I’d like to find something more safe.
Do you have any suggestions?
Spot on with this write-up, I actually believe that this site needs much more attention. I’ll
probably be back again to read more, thanks for the advice!
I was recommended this web site by my cousin. I am not sure whether this post is written by him as no one
else know such detailed about my trouble.
You are incredible! Thanks!
What a data of un-ambiguity and preserveness of valuable
familiarity regarding unexpected emotions.
This is my first time go to see at here and i am actually happy to read all at alone place.
It’s not my first time to go to see this site, i am browsing this site
dailly and get fastidious data from here everyday.
Every weekend i used to pay a visit this site,
as i want enjoyment, as this this site conations genuinely
nice funny information too.
Hi there, I would like to subscribe for this website to get hottest updates, thus where can i do it please help.
Why visitors still make use of to read news papers when in this technological globe the whole thing is accessible on web?
Amazing issues here. I’m very happy to peer your post.
Thank you so much and I am having a look forward to
touch you. Will you please drop me a mail?
Thanks for a marvelous posting! I really enjoyed reading
it, you can be a great author. I will make certain to bookmark your blog and may come back later in life.
I want to encourage you to ultimately continue your great posts, have a nice
evening!
Terrific article! This is the kind of information that are meant to
be shared around the web. Disgrace on Google for not positioning this put up upper!
Come on over and consult with my website . Thanks =)
Aw, this was an extremely good post. Taking the time and actual effort to produce a
superb article… but what can I say… I procrastinate a lot and never manage to get anything done.
I do not even know how I stopped up here, however I believed this publish was once great.
I do not understand who you might be however definitely you are going to a famous blogger if you happen to are not
already. Cheers!
Excellent, what a web site it is! This weblog gives useful data to
us, keep it up.
Hi, I do believe this is a great website. I stumbledupon it
I
may come back yet again since i have saved as
a favorite it. Money and freedom is the best way to
change, may you be rich and continue to help others.
Hello! Quick question that’s totally off topic. Do you know how to
make your site mobile friendly? My web site looks weird when viewing from my iphone 4.
I’m trying to find a theme or plugin that might be able to fix this problem.
If you have any suggestions, please share. Appreciate it!
Truly when someone doesn’t be aware of afterward its up to other people that they will help, so here it
takes place.
Please let me know if you’re looking for a author for your site.
You have some really good articles and I believe I would be a good asset.
If you ever want to take some of the load off, I’d really like
to write some articles for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Thanks!
Hello there, I discovered your blog by the use of Google even as searching for a related topic, your website
got here up, it looks good. I’ve bookmarked it in my google bookmarks.
Hello there, just turned into alert to your blog via Google, and
found that it is truly informative. I’m gonna be careful
for brussels. I’ll be grateful if you happen to continue this in future.
Lots of people can be benefited out of your writing. Cheers!
Hey there! I’ve been following your website for a while now and finally got the courage to go ahead and give you
a shout out from Dallas Texas! Just wanted to mention keep up the fantastic work!
With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My blog has a lot of unique content I’ve either written myself or
outsourced but it looks like a lot of it is popping it up
all over the web without my authorization. Do you know any
techniques to help reduce content from being stolen?
I’d really appreciate it.
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored material stylish. nonetheless, you command get
got an impatience over that you wish be delivering the following.
unwell unquestionably come further formerly again as exactly the same nearly
a lot often inside case you shield this increase.
Hey there! I know this is kinda off topic but
I was wondering which blog platform are you using for this site?
I’m getting tired of Wordpress because I’ve
had issues with hackers and I’m looking at alternatives for another platform.
I would be great if you could point me in the direction of a good platform.
This is the perfect web site for anyone who wants to understand this topic.
You realize so much its almost hard to argue with you (not
that I personally would want to…HaHa). You definitely put a
fresh spin on a topic which has been discussed for years.
Great stuff, just great!
Hello just wanted to give you a quick heads up.
The words in your post seem to be running off the screen in Firefox.
I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I thought I’d post to let you know.
The design look great though! Hope you get the problem solved
soon. Thanks
Every weekend i used to pay a quick visit this web page,
because i want enjoyment, as this this web page conations genuinely good funny data too.
I don’t even know how I ended up here, but I thought this post was great.
Cheers!
I don’t know who you are but definitely you’re
going to a famous blogger if you are not already
I think that is one of the such a lot vital info for me.
And i’m glad reading your article. But wanna commentary on some normal
things, The web site taste is perfect, the articles is in reality excellent : D.
Just right task, cheers
Hi there, I enjoy reading all of your post. I like to write a
little comment to support you.
Thank you a lot for sharing this with all folks you actually recognize what
you are speaking approximately! Bookmarked. Kindly additionally discuss with my site =).
We can have a hyperlink exchange contract among us
Hi would you mind stating which blog platform you’re using?
I’m planning to start my own blog in the near future but I’m having a difficult
time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems different then most blogs and I’m looking for
something completely unique.
P.S Apologies for being off-topic but I had to ask!
As the admin of this site is working, no doubt very rapidly it will be famous, due to its quality contents.
Hi, I check your blog daily. Your humoristic style is
witty, keep doing what you’re doing!
Thanks for the good writeup. It if truth be told was a entertainment account it.
Glance complex to more brought agreeable from you!
However, how could we be in contact?
Please let me know if you’re looking for a
article writer for your site. You have some really great posts and I think I
would be a good asset. If you ever want to take some of the load
off, I’d love to write some material for your blog in exchange for a link back to mine.
Please blast me an e-mail if interested. Thank you!
You actually make it seem so easy with your presentation but I find
this topic to be really something which I think I would never understand.
It seems too complex and very broad for me. I’m looking forward
for your next post, I’ll try to get the hang of it!
Good post. I learn something totally new and
challenging on websites I stumbleupon everyday.
It’s always useful to read content from other writers and practice something from
other sites.
I always spent my half an hour to read this website’s posts every day along with a cup of coffee.
Remarkable things here. I’m very glad to peer your post. Thank
you a lot and I’m looking ahead to touch you.
Will you kindly drop me a mail?
I blog frequently and I truly thank you for your
information. This article has really peaked my interest.
I will book mark your website and keep checking for new details about
once a week. I subscribed to your RSS feed too.
Hi! I just would like to give you a big thumbs up for your
excellent information you’ve got right here on this
post. I’ll be coming back to your site for more soon.
This paragraph presents clear idea in support of the new viewers of blogging,
that really how to do blogging.
I’m really impressed with your writing skills as well as with the
layout on your blog. Is this a paid theme or did you modify it yourself?
Anyway keep up the nice quality writing, it is rare to see a great blog like this one today.
I’m extremely impressed with your writing skills as well as with the layout on your blog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing,
it’s rare to see a nice blog like this one nowadays.
← Vorheriger Kommentar
Nächster Kommentar →