Die Jungfrau Zeitung ist als Vorreiter im lokalen (Online)Journalismus bekannt. Herausgeber Urs Gossweiler setzt zu 100% auf lokale Inhalte und hat das jetzt auch konsequent in einer sehr guten Werbekampagne umgesetzt:
Sich so klar lokal zu positionieren würde auch vielen anderen Angeboten gut stehen. Das ist vor allem deutlich sympathischer als die gewohnten Qualitätsjournalismus-Kampagnen.
Besser spät, als nie: Jungfrau als App
Außerdem hat die Jungfrau Zeitung vor kurzem ihre iPhone und iPad App vorgestellt. Etwas später als viele anderen, was Urs Gossweiler auch in einem lesenswerten (PR)Interview offen erklärt:
Wir waren lange Zeit der Meinung, dass Apps nur ein Zwischenschritt sind, dass die Entwicklung wieder zurückführt auf das World Wide Web. Aber es stellte sich heraus, dass Smartphone-Benützer nicht mit dem Webbrowser arbeiten, sondern fast ausschliesslich mit Apps. Dieses erste Zögern ist der Grund dafür, dass wir nun nicht wie bei früheren medialen Entwicklungen zu den Ersten gehören.
Im Vergleich zu nationalen Medien kommt die App tatsächlich etwas spät. Im lokalen Bereich, sind aber bisher noch die allerwenigsten mit Apps auf diesem Niveau ausgestattet. Eine Ausnahme ist LokalNews aus Passau, die ebenfalls eine gute App anbieten.
Weitere Artikel auf netzleser:
- eBay-Gründer Omidyar startet lokale Online-Nachrichtenseite eBay-Gründer Pierre Omidyar hat angekündigt, im zweiten Quartal 2010 eine lokale Newsseite für Hawaii zu starten (übrigens sein Wohnort). Wie genau die Seite heißen soll, steht allerdings noch nicht fest. Registriert ist bisher lediglich die Seite...
- Google startet, was Zeitungen verpennt haben: die lokale News-Informations-Shopping-Community Google geht in den Staaten den Schritt, den Verlage und Lokalzeitungen in Deutschland verschlafen: Lokalzeitungen Google als Marktplatz für den Einzelhandel. Ähnlich wie mit dem Projekt Online Motor Deutschland, startet Google USA momentan damit lokalen...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Google Offers startet mit lokalen Angeboten und wildert im Revier der Lokalzeitung Jetzt findet auch google den Weg zu lokalen Angeboten. Noch ist recht wenig über den genauen Ablauf der Angebote bekannt aber das kann ein großes Ding werden. Und eine echte Gefahr für das Anzeigengeschäft in...
- Lokale StartUps: unterfinanziert und zukunftsfest Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben: Financial sustainability is one of the...
{ 1660 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Post writing is also a fun, if you be familiar with afterward
you can write or else it is complicated to write.
obviously like your website however you have to test the spelling
on several of your posts. A number of them are rife with spelling problems and I in finding it very
troublesome to tell the truth however I will certainly
come back again.
What’s Happening i am new to this, I stumbled upon this I have found It
absolutely useful and it has aided me out loads. I’m
hoping to contribute & help different users like its aided me.
Great job.
Keep on working, great job!
Thank you for the good writeup. It in truth used to be a leisure account it.
Glance advanced to far added agreeable from you! By the way, how can we keep up
a correspondence?
obviously like your web-site however you need to
check the spelling on several of your posts. Many of them are rife with spelling
issues and I find it very troublesome to tell the truth on the other hand I’ll definitely come
back again.
Howdy! Do you know if they make any plugins to assist with Search Engine Optimization?
I’m trying to get my blog to rank for some targeted keywords but I’m not
seeing very good results. If you know of any please share.
Thank you!
What i do not realize is in fact how you are no longer actually much more neatly-preferred than you might be right now.
You are so intelligent. You understand thus considerably relating to
this topic, produced me for my part consider it from a lot
of varied angles. Its like men and women aren’t involved until it
is one thing to accomplish with Girl gaga! Your own stuffs nice.
Always take care of it up!
I think everything posted was very logical.
However, what about this? what if you composed a catchier title?
I am not suggesting your content is not good, however suppose you added
something that makes people want more? I mean Jungfrau Zeitung startet lokale Kampagne und App is a little plain. You could glance
at Yahoo’s front page and see how they create news headlines to get viewers to open the
links. You might add a related video or a pic or two to grab readers interested about everything’ve written. Just my opinion, it could make your website a little livelier.
Fastidious replies in return of this question with genuine arguments and telling all concerning that.
Link exchange is nothing else however it is simply placing the
other person’s website link on your page at proper place and
other person will also do similar for you.
Howdy! This post couldn’t be written any better!
Looking at this post reminds me of my previous roommate! He always kept talking about this.
I’ll send this information to him. Fairly certain he’s going to have a good read.
Thank you for sharing!
Hello to all, it’s truly a nice for me to go to see this website, it includes important Information.
Nice blog here! Also your website loads up fast!
What host are you using? Can I get your affiliate
link to your host? I wish my site loaded up as
quickly as yours lol
Oh my goodness! Amazing article dude! Many thanks, However I
am experiencing troubles with your RSS. I don’t know why
I am unable to subscribe to it. Is there anybody else having similar RSS problems?
Anybody who knows the answer will you kindly respond?
Thanx!!
When I initially left a comment I appear to have clicked the -Notify me when new
comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment.
There has to be a means you can remove me from that service?
Thanks a lot!
Wow, marvelous weblog layout! How long have you ever been blogging for?
you make blogging look easy. The full glance of your web site is magnificent, let alone the content material!
Very soon this web page will be famous amid all blogging visitors, due to it’s pleasant posts
Right here is the perfect blog for anyone who would like to find out about this topic.
You understand so much its almost tough to argue with you (not that
I actually will need to…HaHa). You definitely put a new
spin on a topic which has been discussed for decades. Great stuff, just
great!
Amazing blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustements would really make my blog stand
out. Please let me know where you got your theme. Thanks a lot
My family every time say that I am wasting my time here at
web, but I know I am getting experience every day by reading thes pleasant articles.
Good way of describing, and pleasant article to take information regarding my presentation subject, which i am going to present in academy.
I do not even know how I ended up here, but I thought this post was great.
I do not know who you are but certainly you are going to a
Cheers!
famous blogger if you aren’t already
Great blog! Is your theme custom made or did you download it
from somewhere? A design like yours with a few simple tweeks would
really make my blog jump out. Please let me know where you got your design. Thanks
Thanks for sharing your thoughts about portal-s-otvetami.ru.
Regards
I’m curious to find out what blog platform you
happen to be utilizing? I’m having some small security problems with
my latest website and I would like to find something more
safe. Do you have any solutions?
Its like you learn my mind! You seem to understand so much
about this, such as you wrote the ebook in it
or something. I believe that you just can do with some percent to drive the message
house a little bit, however instead of that, that is
great blog. An excellent read. I’ll certainly be
back.
What’s up i am kavin, its my first occasion to commenting anywhere, when i read
this piece of writing i thought i could also create comment due to this sensible paragraph.
Excellent post. I was checking continuously this weblog and I’m
I take
impressed! Very helpful information specially the final part
care of such information much. I used to be looking for this
particular information for a long time. Thank you and best of
luck.
Whoa! This blog looks just like my old one! It’s on a totally different topic but it has pretty much the same page layout and design. Outstanding choice
of colors!
Truly no matter if someone doesn’t understand afterward its
up to other visitors that they will assist, so here it happens.
whoah this blog is excellent i like studying your posts.
Keep up the good work! You realize, lots of individuals are searching around for
this information, you could aid them greatly.
I always emailed this web site post page to all my associates, for the reason that if like
to read it afterward my links will too.
I think the admin of this website is actually working hard in favor of his web page, because
here every information is quality based stuff.
Heya i am for the first time here. I came across this
board and I find It truly useful & it helped me out much.
I hope to give something back and aid others like you aided me.
I am sure this article has touched all the internet users, its really really good post on building up new
website.
Great article, exactly what I wanted to find.
I’m impressed, I must say. Seldom do I encounter a blog that’s both equally educative
and interesting, and let me tell you, you’ve hit the nail on the head.
The problem is something which not enough people are speaking intelligently about.
I’m very happy I found this during my hunt for something
relating to this.
Valuable info. Fortunate me I found your site by chance,
and I am surprised why this coincidence didn’t happened earlier!
I bookmarked it.
If you are going for finest contents like me, simply pay a visit this site
all the time for the reason that it offers feature contents, thanks
There is certainly a lot to learn about this issue.
I really like all the points you made.
Thanks on your marvelous posting! I seriously enjoyed reading it, you may be a great author.I
will ensure that I bookmark your blog and will eventually come back down the road.
I want to encourage you to continue your great job, have a nice evening!
Your means of explaining all in this piece of writing is actually pleasant, every one be
capable of easily be aware of it, Thanks a lot.
I just could not depart your website prior to suggesting that I extremely
loved the standard information a person provide in your
guests? Is gonna be again steadily to investigate cross-check new posts
Good write-up. I definitely appreciate this site.
Continue the good work!
It’s an remarkable post for all the web users; they will obtain advantage from it I am sure.
Have you ever considered creating an e-book
or guest authoring on other sites? I have a blog centered on the same information you discuss and would love to have you share some stories/information. I know my viewers would
appreciate your work. If you’re even remotely interested, feel free to shoot me an e mail.
I was suggested this blog by my cousin. I’m not sure whether this post
is written by him as no one else know such detailed
about my trouble. You’re amazing! Thanks!
I read this paragraph completely on the topic of the resemblance of latest
and preceding technologies, it’s remarkable article.
Excellent post. Keep posting such kind of info on your site.
Im really impressed by it.
Hello there, You have performed an incredible job. I’ll definitely digg it and
individually suggest to my friends. I am confident they
will be benefited from this site.
← Vorheriger Kommentar
Nächster Kommentar →