Servicejournalismus im Longtail als Verkaufsinstrument?

von Steffen Greschner am 31. Januar 2012 · 123 Kommentare

Was bisher selten sinnvoll angegangen wird, ist der Longtail des Journalismus. Bestehende Inhalte verkommen zu Datenleichen und verschwinden auf den Xten Unterseiten. Trotzdem bringen bestehende Inhalte im Netz ständig Leser über Suchmaschinen und soziale Netzwerke. Vor allem im Servicejournalismus ein verborgenes Potential.

Ein Wiesbadener StartUp geht den gedanklichen Schritt und versucht sich mit einem Onlineshop-Konzept im (service)journalistischen Kontext. Die PerfectLife AG baut eine Mischung aus journalistischen Portal und E-Commerce, das lässt zumindest dieser Blogeintrag vermuten:

Hierfür bauen wir ein Online-Portal auf, auf dem sich die Menschen einerseits über neutralen Content und Experten sowie User-Erfahrungen/Erfahrungsgruppen informieren können und andererseits die jeweils passenden Produkte hierfür unter einem Dach finden.

Bislang müssen sich die Menschen, die bspw. ihren Rücken stärken möchten, Expertenrat und User-Erfahrungsberichte überall umständlich im Internet zusammensuchen und dann auch noch die Online-Shops für die für ihn passenden Produkte auffinden und zudem bei unterschiedlichen Anbietern bestellen.

Anders als bei den produktgetriebenen klassischen Online-Shops (wo der Kunde schon wissen muss, was er braucht), denken wir vom Kunden und seinen Bedürfnissen her.

Das ist eine grundlegend neue Herangehensweise an den Verkauf von Aufmerksamkeit und Produkten im Internet. Der Ansatz stellt Inhalteproduzenten, wie E-Commerceler vor die gleichen Herausforderungen – auch wenn sich die Herausforderungen aus der jeweiligen Sicht heraus komplett gegenüber stehen:

  • Wie erstelle ich den passenden Content?
  • Wie organisiere und sortiere ich den bestehenden Content?
  • Wie beschaffe und vermarkte ich die passenden Produkte?

Einen Schritt zurück gedacht, ist das ist mal wieder eines der Themen, wofür sich gerade im lokalen Bereich der Aufbau von branchenbuchähnlichen Modellen irgendwann auszahlen kann. Durch den Kontakt zu kompletten Branchen im lokalen Umfeld, liesen sich viele spannende “inhaltsgetriebene Verkaufs-Unterseiten” entwickeln, die dem Leser wirklich helfen. Nicht zwangsläufig über direkten Produktverkauf aber über sinnvolle Vorauswahl der verfügbaren Anbieter im direkten Umfeld.

Ansätze wie die Hochzeitsseiten der HuffingtonPost, gepaart mit einer sauber sortierten Übersicht themenrelevanter Händler, Gastronomen und Dienstleister, würde vermutlich nicht als Werbung, sondern als Hilfe wahrgenommen: die aufwändige (Anbieter)Suche wäre dem Leser bereits abgenommen.


Weitere Artikel auf netzleser:

  1. rheinmainDeal: Groupon-Klon von FAZ und Frankfurter Neuen Presse startet Montag 15.08. Auf den URLs www.rheinmaindeal.info und www.rheinmaindeal.de ist inzwischen schon einiges zu sehen. Der Launch des rheinmainDeals ist für nächsten Montag, 15. August angekündigt. Mit dem rheinmainDeal steigen zwei echte Traditionsmedien ins Groupon-Business ein: Hinter rheinmainDEAL steht...
  2. e-commerce vs. Journalismus:
    Groupon-Konzepte für Lokalzeitungen
    In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile...
  3. Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
  4. Wann kommt die erste Lokalmedien Shopping-Party? Tupper, Lesekreise, Pepperparties und Co. – Shopping-Parties funktionieren schon seit Jahrzehnten erfolgreich. Warum? Weil sich kleine Communities bilden, die einen Abend Spaß haben und nebenbei noch coole Sachen kaufen. Das Potential, das darin steckt wird...
  5. Abseits der Geschäftsmodelle: Wie steht es um die langfristige Unabhängigkeit lokaler Onlinemedien? Am letzten Wochenende habe ich mit Peter Posztos von der Tegernseer Stimme über Online-Lokaljournalimus und die Zukunft nachgedacht. Herausgekommen ist eine spannende Selbstkritik, die das Thema von einer etwas anderen Seite betrachtet. Nicht nur aus...

{ 123 Kommentare… lies sie unten oder schreib selbst einen }

golden goose Dezember 9, 2021 um 17:56

I enjoy you because of all your valuable labor on this website. My aunt enjoys making time for internet research and it’s obvious why. Most people hear all of the dynamic mode you produce rewarding guides by means of the web site and therefore welcome participation from some other people on that situation and our favorite simple princess is without question starting to learn a lot. Enjoy the rest of the new year. You have been performing a fabulous job.

Antworten

kd shoes Dezember 9, 2021 um 17:57

I precisely had to appreciate you once more. I’m not certain the things I might have done without the type of strategies contributed by you relating to such field. It had become an absolute hard issue in my position, however , encountering this specialized way you solved that made me to cry with contentment. I am happy for the support and even wish you recognize what an amazing job you were carrying out training the mediocre ones using your websites. Most likely you haven’t come across all of us.

Antworten

chrome hearts store Dezember 9, 2021 um 17:57

Thank you so much for providing individuals with a very brilliant possiblity to read in detail from this web site. It’s always very terrific plus packed with a good time for me personally and my office peers to visit your blog the equivalent of thrice weekly to read through the latest secrets you have got. And lastly, I’m certainly amazed concerning the astonishing ideas you serve. Some 1 facts in this posting are undoubtedly the very best I have ever had.

Antworten

bape hoodie Dezember 10, 2021 um 03:33

I must express appreciation to you for bailing me out of such a condition. After looking throughout the the web and coming across principles which were not beneficial, I assumed my entire life was well over. Existing without the solutions to the issues you’ve resolved as a result of your good guideline is a crucial case, and ones that might have negatively affected my entire career if I had not noticed your site. Your main understanding and kindness in handling a lot of stuff was excellent. I don’t know what I would’ve done if I had not discovered such a solution like this. I can at this moment relish my future. Thanks so much for this high quality and effective help. I will not think twice to recommend your web sites to anybody who should receive guide on this subject.

Antworten

yeezy shoes Dezember 10, 2021 um 03:33

Needed to write you that very little observation to be able to give thanks as before considering the beautiful suggestions you’ve documented on this website. It’s simply extremely generous of people like you to provide unhampered what a lot of people might have sold for an e book to make some cash for themselves, mostly seeing that you might well have done it in case you desired. The advice likewise acted to be the easy way to understand that other people online have the same zeal just like mine to figure out whole lot more in respect of this issue. I am sure there are many more pleasant occasions in the future for those who looked at your website.

Antworten

yeezy boost 700 Dezember 10, 2021 um 03:34

A lot of thanks for every one of your labor on this web site. My niece really loves going through investigations and it’s really easy to see why. Most people hear all concerning the powerful way you render very useful things through the web blog and as well improve participation from other ones on that situation then our daughter has been discovering a lot of things. Take advantage of the rest of the year. You have been carrying out a first class job.

Antworten

jordans Dezember 10, 2021 um 03:34

I truly wanted to send a small note to express gratitude to you for all the lovely items you are giving out here. My time-consuming internet investigation has at the end been paid with wonderful ideas to go over with my contacts. I would express that many of us visitors actually are undoubtedly fortunate to be in a good network with so many outstanding professionals with good hints. I feel very much grateful to have come across your website and look forward to really more thrilling minutes reading here. Thank you again for a lot of things.

Antworten

yeezy boost 350 Dezember 10, 2021 um 13:51

I want to show my appreciation for your generosity for persons that require help on this important niche. Your real dedication to getting the message around appears to be exceedingly interesting and have frequently encouraged women like me to realize their goals. This interesting hints and tips implies a whole lot to me and extremely more to my mates. Thanks a ton; from all of us.

Antworten

lebron james shoes Dezember 10, 2021 um 13:51

I intended to put you one bit of observation to say thanks a lot once again for all the lovely things you have featured on this website. It is so seriously generous of people like you to supply without restraint precisely what most people would have marketed as an e book to earn some dough for their own end, primarily seeing that you might have tried it if you wanted. The points as well served like a fantastic way to be sure that many people have the identical fervor the same as my personal own to find out a great deal more regarding this matter. I’m certain there are a lot more pleasant moments ahead for people who discover your blog.

Antworten

a bathing ape Dezember 10, 2021 um 13:51

I have to express thanks to you just for rescuing me from such a challenge. As a result of exploring throughout the the web and finding views which were not powerful, I was thinking my entire life was over. Being alive without the strategies to the issues you have fixed through your entire short post is a critical case, and the kind which might have adversely damaged my entire career if I had not encountered your web site. Your understanding and kindness in touching everything was useful. I’m not sure what I would have done if I hadn’t discovered such a stuff like this. It’s possible to at this moment look forward to my future. Thanks for your time so much for the impressive and result oriented help. I won’t be reluctant to endorse your blog to anyone who would need guidelines about this topic.

Antworten

supreme clothing Dezember 11, 2021 um 00:27

I actually wanted to send a quick note in order to appreciate you for those remarkable tips you are writing here. My extensive internet research has at the end of the day been recognized with good strategies to share with my close friends. I ‘d believe that we visitors actually are really lucky to exist in a fantastic site with many outstanding individuals with very beneficial methods. I feel very fortunate to have discovered the web pages and look forward to really more excellent times reading here. Thanks a lot again for all the details.

Antworten

supreme clothing Dezember 11, 2021 um 00:27

I in addition to my guys have been checking out the great pointers located on the blog and then developed an awful feeling I never thanked the site owner for those strategies. My young boys are actually for this reason glad to learn them and now have extremely been taking advantage of them. Appreciation for truly being quite kind and then for selecting variety of high-quality topics millions of individuals are really desirous to learn about. My very own honest apologies for not saying thanks to earlier.

Antworten

russell westbrook shoes Dezember 11, 2021 um 00:27

I and also my buddies happened to be studying the nice tips and hints from your website and then suddenly I got a horrible suspicion I never expressed respect to the blog owner for them. All the people happened to be as a consequence excited to study all of them and already have surely been making the most of these things. Thank you for getting so thoughtful and also for making a decision on this sort of very good subject matter millions of individuals are really desperate to discover. My very own sincere apologies for not saying thanks to earlier.

Antworten

golden goose Januar 6, 2022 um 05:23

I as well as my buddies were reading through the excellent items located on your web blog and all of a sudden developed a terrible feeling I had not expressed respect to the web blog owner for those tips. Those ladies came as a result joyful to read through them and have now truly been having fun with them. Many thanks for turning out to be simply helpful and then for utilizing some outstanding themes most people are really desirous to be informed on. My very own sincere regret for not expressing gratitude to you sooner.

Antworten

off white shoes Januar 6, 2022 um 05:23

I really wanted to develop a quick word to be able to appreciate you for some of the precious secrets you are placing at this site. My considerable internet investigation has now been paid with really good details to exchange with my friends. I would tell you that many of us visitors actually are unequivocally lucky to dwell in a good website with many perfect individuals with very helpful basics. I feel somewhat grateful to have discovered the web site and look forward to plenty of more amazing moments reading here. Thanks a lot once again for everything.

Antworten

bathing ape Januar 6, 2022 um 05:24

A lot of thanks for all of your labor on this blog. My mother take interest in managing investigation and it is easy to understand why. A lot of people hear all relating to the dynamic mode you offer worthwhile information through the website and as well boost participation from website visitors about this subject then our own princess is really starting to learn so much. Take pleasure in the rest of the new year. You’re performing a tremendous job.

Antworten

air jordan Januar 6, 2022 um 05:29

I have to show thanks to you just for bailing me out of such a challenge. As a result of surfing throughout the the web and meeting thoughts which are not productive, I believed my entire life was well over. Living devoid of the solutions to the issues you have resolved by means of your good guideline is a critical case, as well as the kind which could have adversely damaged my entire career if I had not encountered your web page. Your main talents and kindness in handling everything was very helpful. I’m not sure what I would’ve done if I hadn’t encountered such a stuff like this. It’s possible to now look ahead to my future. Thanks for your time so much for your professional and sensible guide. I won’t be reluctant to refer your web sites to any individual who should get recommendations about this situation.

Antworten

golden goose Januar 6, 2022 um 14:49

I would like to point out my respect for your kindness for women who absolutely need assistance with that concern. Your real commitment to passing the solution all around had become wonderfully significant and has regularly empowered some individuals like me to reach their endeavors. Your new warm and helpful guidelines entails a great deal a person like me and especially to my office workers. Best wishes; from all of us.

Antworten

a bathing ape Januar 6, 2022 um 14:50

I truly wanted to construct a small comment to be able to express gratitude to you for those lovely concepts you are writing on this website. My prolonged internet investigation has finally been honored with good details to talk about with my co-workers. I would assert that we site visitors are really endowed to live in a fantastic website with so many perfect people with very helpful tactics. I feel very grateful to have discovered your entire site and look forward to many more brilliant times reading here. Thanks a lot once again for everything.

Antworten

krpcixqh Januar 21, 2022 um 06:15

ohnczk xdxprphkxzzd, [url=http://olmjpyvnszxe.com/]olmjpyvnszxe[/url], [link=http://hgyfyxwycnbs.com/]hgyfyxwycnbs[/link], http://pbpqxiezahrf.com/

Antworten

Kioplsodik Januar 22, 2022 um 18:38

Atorlip-10 drugs from canada Biltricide
cialis generic pharmacy online https://pharmfast24.com/
viagra pharmacy 100mg

Antworten

viagra cialis Januar 24, 2022 um 02:48

Great web site you have here.. It’s difficult to find quality writing
like yours nowadays. I really appreciate individuals like you!

Take care!!

Antworten

Prescrip Januar 28, 2022 um 18:03

best erectile dysfunction pills online pharmacies without prior prescription Glycomet
Vantin https://pharmfast24.online/
pharmacy near me

Antworten

Schreib einen Kommentar

eMail-Benachrichtigung bei weiteren Kommentaren.
  Für die reinen Beobachter: Benachrichtigen ohne eigenen Kommentar.

Previous post:

Next post: