Sharing: Fluch und Segen der Medienbranche

von Steffen Greschner am 25. Januar 2012 · 115 Kommentare

Ich habe bei Marcel Weiß heute einen Verweiß auf einen Artikel gelesen, der sehr zum Nachdenken anregt. Felix Salmon beschreibt “How sharing disrupts media“:

Journalists, I find, tend to come quite late to sites like Tumblr and Pinterest. For one thing, those sites are overwhelmingly visual: images nearly always do much better than words. And more generally, journalists are much better at writing than they are at reading — which means that they’re really bad at seeing the value added by curating and reblogging.
Facebook and Google have become two of the biggest media companies in the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content.Rupert Murdoch looks at Google and sees a pirate because he does everything: he both creates content (think 20th Century Fox), and also distributes it (think Sky TV). It’s a world of iron-clad contracts and tight control. While the social, digital world is one where the biggest media companies have a much lighter touch, and where the content creators with the broadest reach will be the ones who care the least about protecting their copyrights.
I suspect that we’re only in the very early days of seeing how this is going to disrupt just about every media organization built on the idea of hosting a website and selling ads, including highly socially-attuned ones like the Huffington Post. HuffPo is built on the idea that when stories are shared on Twitter or Facebook, that will drive traffic back to, where it can then monetize that traffic by selling it to advertisers. But in future, the most viral stories are going to have a life of their own, being shared across many different platforms and being read by people who will never visit the original site on which they were published.

Klar ist, dass wir gerade erst am Anfang stehen. Auch klar ist, dass Google, Facebook, Tumblr, Pinterest und Co. auf Inhalte angewiesen sind – ohne Inhalt gibt es schlicht nichts zu verbreiten. Die Frage ist, wie man dem Ersten der Wertschöpfungskette, dem Produzenten des Inhaltes, auch in Zukunft einen Teil vom Kuchen zukommen lassen kann.

Weitere Artikel auf netzleser:

  1. BBC-Chef sagt: Nutzt Social Media – oder geht nach Hause Deutliche Worte von Peter Horrocks: Der Chef von BBC World Services äußert sich in einem Interview mit dem Guardian zum Thema Facebook, Twitter und Co. und stellt treffend fest: “If you don’t like it, if you...
  2. ZEIT ONLINE erweitert Daten, Technik und Social Media ZEIT ONLINE hat heute eine Reihe Jobs ausgeschrieben, die für das nächste Jahr einiges erwarten lassen. Neben Social-Media-Redakteuren sucht man vor allem Entwickler, Entwicklungsredakteure und Leitende Entwicklungsredakteure: Eine wachsende Zahl von Lesern besucht ZEIT ONLINE immer...
  3. geoworldsummit in NYC: großes Thema für Regional-, Lokalzeitungen und -Blogs In News York war der geoworldsummit. Viele Kluge Köpfe treffen sich dort, um sich – ganz grob gesagt – über lokales Internet auszutauschen. Ein Thema, dass auch in Deutschland immer mehr in den Vordergrund rückt....
  4. STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
  5. Die Tageslektüre. Unkommentiert. Mit unkommentierten Leseempfehlungen ist es ein bisschen, wie mit Fertigpizza und Burger: Nicht wiklich doll aber manchmal muss es einfach sein… Moneyball and paywalls: Lessons on paid content from smaller papers 46 percent of newspapers...

{ 115 Kommentare }

lebron 18 Dezember 10, 2021 um 10:25

Thanks a lot for giving everyone an extremely wonderful possiblity to read from this blog. It can be so good and stuffed with a lot of fun for me personally and my office fellow workers to visit your website at minimum thrice every week to read through the fresh secrets you will have. And lastly, I’m just actually fulfilled concerning the fantastic techniques served by you. Certain 1 tips on this page are truly the very best I’ve had.

golden goose sneakers Dezember 10, 2021 um 21:27

Thanks for each of your labor on this blog. Ellie enjoys making time for investigation and it is obvious why. We learn all regarding the compelling manner you convey invaluable suggestions by means of the web blog and therefore cause participation from other people about this area so our favorite child is certainly becoming educated a lot of things. Take advantage of the remaining portion of the year. You are always doing a very good job.

golden goose sneakers Dezember 10, 2021 um 21:27

I truly wanted to write a small remark to express gratitude to you for these pleasant tricks you are giving on this site. My extensive internet search has finally been recognized with awesome strategies to share with my guests. I would believe that we visitors are undoubtedly fortunate to exist in a fabulous place with many outstanding individuals with good solutions. I feel very much grateful to have come across your web page and look forward to really more cool minutes reading here. Thank you once more for all the details.

jordan 1 Januar 6, 2022 um 02:24

Thank you a lot for giving everyone such a spectacular chance to read critical reviews from this site. It can be very pleasant and as well , stuffed with fun for me and my office acquaintances to search the blog on the least three times in 7 days to see the newest things you have. Of course, I’m also at all times happy with all the magnificent opinions you serve. Some two facts in this article are unequivocally the best we have all had.

curry shoes Januar 6, 2022 um 02:25

I’m also writing to let you understand of the impressive experience our princess developed going through yuor web blog. She came to find numerous things, including what it’s like to have a wonderful helping heart to make folks smoothly know just exactly some tortuous subject matter. You truly exceeded people’s desires. I appreciate you for displaying these powerful, trustworthy, informative and as well as unique tips about your topic to Ethel.

alexander mcqueen outlet Januar 6, 2022 um 11:21

Thanks a lot for giving everyone an extremely breathtaking possiblity to read critical reviews from this web site. It is usually very pleasing and jam-packed with a great time for me and my office acquaintances to search your site more than 3 times in a week to study the new items you have. And of course, I am just always pleased with all the unbelievable thoughts you give. Selected two tips on this page are unequivocally the most effective I have ever had.

moncler outlet Januar 6, 2022 um 11:21

Thank you for all of your hard work on this website. My mother enjoys carrying out internet research and it’s really easy to understand why. I notice all regarding the powerful means you offer functional information via this blog and improve response from website visitors on this situation while our own simple princess is now starting to learn a great deal. Take pleasure in the rest of the year. You have been performing a brilliant job.

DenGof Februar 26, 2022 um 22:49
JudyGof Februar 26, 2022 um 23:02
MarkGof Februar 27, 2022 um 07:29
AshGof Februar 28, 2022 um 00:43
AlanGof Februar 28, 2022 um 10:23
TeoGof Februar 28, 2022 um 22:31
AmyGof März 1, 2022 um 15:15
jordan retro März 1, 2022 um 23:52

I simply wished to thank you so much once more. I’m not certain what I would’ve made to happen without those ways revealed by you relating to my field. It absolutely was the frustrating crisis in my circumstances, but taking a look at the well-written style you solved that forced me to cry with delight. I’m just grateful for your guidance and thus expect you find out what an amazing job you happen to be undertaking training the rest with the aid of your website. Most likely you haven’t encountered all of us.

Previous post:

Next post: