sueddeutsche.de heißt jetzt süddeutsche.de und hat mit dem letzten Relaunch-Schritt auch den Vermarkter gewechselt. Seit 1.1.2012 wird süddeutsche.de von iq Media Marketing vermarktet und ist damit unter dem Dach eines der vielversprechendsten Netzwerke im deutschen Markt, mit Titeln wie ZEIT ONLINE, Handelsblatt, Wirtschafts Woche, Golem und Netzwertig.
Bei süddeutsche.de will man mit dem neuen Partner auch die Wertigkeit der Werbeplätze erhöhen und setzt in Zukunft auf Klasse statt Masse:
[] Weniger, dafür größere Anzeigen: Mit unserem neuen Vermarkter iq digital haben wir die Reklameplätze auf der Seite reduziert. Sie sollen weniger Werbung zu sehen bekommen, die verbleibende darf dafür größer werden – weniger ist auch für unsere Werbekunden mehr, glauben wir. Schließlich finanzieren wir unsere Nachrichtenseite ausschließlich über Anzeigen und zählen darauf, dass sich unsere Leser nicht davon gestört fühlen und sie nicht ausblenden.
Der Versuch auch die hochwertigen Imagekampagnen ins Netz zu holen, wird eine der großen Herausforderungen werden. Eine bessere Präsentation der Werbepartner ist dabei ein erster wichtiger Schritt.
Bei iq Media Marketing hat man mit süddeutsche.de scheinbar aber noch mehr vor. Zumindest lässt das ein Stellengesuch vermuten, das mit dem Relaunch ausgeschrieben wurde:
- Entwicklung neuer Werbe- und Produktkonzepte für die Online & Mobile Angebote von sueddeutsche.de
- Erarbeitung von Sitespezifischen, kundenindividuellen und Portfolioweiten Kommunikationskonzepten/ Präsentation und Angeboten
süddeutsche.de geht konsequent den Schritt, online auch in der Vermarktung nicht mehr als Printableger zu sehen, sondern ein eigenes Produkt aufzubauen. Das neue Design ist um einiges “Blog-Artiger” geworden und stellt die Inhalte mehr in den Vordergrund.
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