Ich habe hier schon öfter auf die Möglichkeiten und Chancen lokaler Communities hingewiesen. Ein Thema, das meist eher von Branchenfremden, als von der Journalismusbranche selbst angetrieben wird.
Ein Community-Ansatz, der es lohnt beobachtet zu werden, startet gerade in Dresden. Der Zahlungsabwickler secupay AG hat den Lokalblog Die Neustadt vor kurzem übernommen und mehr oder weniger zeitgleich eine lokale Währung, bzw. eine lokale Guthaben-Kreditkarte eingeführt, die über den Blog vorangetrieben wird:
Du bekommst unsere Neustadtkarte in allen teilnehmenden Geschäften des Viertels und online auf dieser Seite. Im Shop findest du den Viertel.Dollar meist im Kassenbereich. Bevor es losgehen kann, musst du dich erst mal für ein Design entscheiden. Dann lädst du die Karte mit dem gewünschten Betrag auf und schon kannst du deinen Viertel.Dollar nutzen, solange bis dein Guthaben aufgebraucht ist. Natürlich kannst du ihn wieder aufladen oder aber eine neue Karte mit anderem Design wählen.
Mit dem Viertel-Dollar kann man in verschiedenen Einzelhandelsgeschäften und der Gastronomie bezahlen. Die Abrechnung erfolgt über die secupay AG. Die Karten selbst funktionieren wie EC-Karten. Außerdem wird die Bezahlung mittels Smartphone-App angeboten. Bei jeder Transaktion gehen 1,5% an soziale Projekte in der Dresdner Neustadt und 1,4% an die secupay AG.
Ein tolles Beispiel, wie man eine durch Journalismus entstanden Community vorantreibt und kreative Erlösmodelle abseits der klassischen Anzeigen und Paid-Content-Ansätze findet. Der Journalistische Inhalt ist nur das Rahmenmodell, die Unterhaltung und der Grundstock der Community.
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- lokalnews.de unter der Lupe: Features, Vermarktungs- und Community-Ansätze Lokalnews macht viele Sachen richtig gut. Auf der technischen und konzeptionellen Seite sind dort einige Features und Community-Ansätze integriert, die sehr interessant sind. Viel davon sind wohl erstmal Tests. Aber das ist es auch, was...
- Inhaltefabriken – Dienstleister statt Gatekeeper Da stellt es den deutschen Qualitätsjournalismus-Verfechtern wahrscheinlich die Haare auf: komplette Beiträge für 20 Dollar. Erstellt von irgendwem, der gerade Lust auf Schreiben hat oder sein mageres Freelancergehalt aufbessern will. Ob Journalist oder Hausfrau ist...
- Wie bilde ich eine Community – erzähle von Dir! Das Thema Community taucht auch immer wieder auf, wenn es darum geht neue Geschäftsmodelle im Journalismus zu finden. Viele sehen das Heil in einer funktionierenden Community, die bereit ist, sich zu engagieren, Beiträge zu schreiben...
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