Tegernseer Stimme: Der Gründer im Radiointerview zu Redaktions- und Geschäftsmodell

von Steffen Greschner am 2. Dezember 2011 · 190 Kommentare

Peter Posztos von der Tegernseer Stimme hat gestern Abend ein interessantes Interview bei Radio Alpenwelle gegeben. Im Interview geht er auch auf die Fragen nach Umsatz und redaktioneller Arbeitsweise der Tegernseer Stimme ein.

Zusammengefasst sieht das so aus:

  • 10 Mitarbeiter haben mit dem Projekt zu tun haben. Darunter fallen nicht nur redaktionelle Mitarbeiter, sondern auch Grafiker für das Printmagazin, Video-Produzenten usw. – Ein Netzwerk, das auf Abruf und aufwandsbasiert ohne feste monatliche Bezüge arbeitet.
  • Anonyme Kommentare sind Teil des Redaktionskonzeptes. Das ist zwar viel (Lösch- und Moderations-)Arbeit, wird aber als wichtig für Informationsfluss und Rechercheansätze gesehen.
  • Die Printausgabe hat hat für den Zugang zu Werbepartnern sehr gut funktioniert, die Konvertierung von Print- zu Online-Lesern war dagegen enttäuschend.
  • Das Printmagazin bringt etwa 60-70% des Umsatzes.
  • Etwa 35% der täglichen Leser kommen über Facebook.

Der komplette Mitschnitt kann hier nachgehört werden:

Listen to

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