Die Prenzlauer Berg Nachrichten ist eines der journalistischen StartUps, das seine Arbeit sehr ordentlich macht. Gründer Philipp Schwörbel feiert das einjährige Bestehen des Prnzlberger Lokalblogs mit einer gedruckten Sonderausgabe in 60.000er Auflage und einer schönen Nachricht gegenüber dem Netzleser: “der Monat November wird sich – wie es aussieht – finanziell tragen“. Exakte zahlen hat Philipp Schwörbel leider nicht genannt und es ist immer schwer aufgrund von Annahmen Prognosen aufzustellen.
Gegenüber dem Journalist hat Philipp Schwörbel allerdings im Oktober einige Einblicke gegeben, aus denen sich ein mittlerer 4-stelliger Monatsumsatz schließen lässt:
Ich sage jetzt nichts zu unseren Honoraren, aber wir reden nicht nur von 50 oder 100 Euro. Wer jeden Tag für mich arbeitet, könnte seinen Lebensunterhalt davon bestreiten.
(..)
Im Moment haben wir – neben unseren ehrenamtlichen Mitstreitern – vier regelmäßig arbeitende freie Redakteure, von denen immer einer oder eine für einen Tag oder ein Thema verantwortlich ist.
Zwar betont Schwörbel auch, dass er selbst mit dem StartUp noch nichts verdient aber nach 11 Monaten ist zumindest zu sehen, dass die eingeschlagene Richtung stimmt.
Lokalblogs arbeiten mit langfristigen, lokalen Werbepartner
Auch die Prenzlauer Berg Nachrichten versuchen von Restplatzvermarktnern wegzukommen. Auf der Startseite laufen zwar noch einige Plätze, die aber immer mehr lokalen Anzeigen weichen. Spannend ist, dass man bei den Prenzlauerberg-Nachrichten, ähnlich wie bei der Tegernseer Stimme, auf langfristige Partner setzt. Seit Juli dieses Jahr bieten die Prenzlauer Berg Nachrichten dafür ein Partnerprogramm an:
Unsere Partner unterstützen unsere Arbeit mit einem überschaubaren monatlichen Betrag und helfen so, die Unabhängigkeit unserer Berichterstattung zu sichern. Im Gegenzug bieten wir unseren Partnern eine starke, glaubwürdige Plattform, ihre bestehenden und neuen Kunden in Prenzlauer Berg zu erreichen.
Stolze 14 Partner konnte man so in den letzten vier Monaten gewinnen, die jeweils mit einer eigenen Portraitseite und teilweise unterstützend mit Werbebannern präsentiert werden:
Print bringt Leser und weiteren Zugang zu Werbekunden
Die gedruckte Jubiläumsausgabe ist bereits die zweite Printversion der Prenzlauer-Berg-Nachrichten. Die erste Ausgabe erschien am 2. Mai dieses Jahr. Der Grund für die gedruckte Ausgabe ist ganz klassisches Marketing für die Webseite:
Wir stellen unsere Arbeit damit einer noch größeren Leserschaft vor. Die Zeitung erzeugt zusätzliche Reichweite und stärkt die Marke “Prenzlauer Berg Nachrichten”. Die Printausgabe stellt keinen besseren, sondern einen weiteren Zugang zu Werbekunden dar.
Gedruckt wird die Printausgabe übrigens auf den gleichen Rollen, wie die Berliner Zeitung. Na also: Online meets Print.
Weitere Artikel auf netzleser:
- Lokalblogs als Printausgabe: lohnt sich das?
Peter von der Tegernseer Stimme im Interview Die Tegernseer Stimme hat in diesem Monat bereits zum zweiten Mal ein gedrucktes Magazin rausgebracht. Das Magazin wird kostenlos in einer Auflage von 16.000 Stück an die Haushalte im Tegernseer Tal und an Verteilstellen (Rathäuser,... - Die andere Öffentlichkeit: Facebook als Invest in die Zukunft Die Facebook-Seiten laufen bei einigen Zeitungen noch unter der Rubrik “muss man halt auch haben” – zumindest zwingt sich der Eindruck bei vielen Angeboten leider auf. Erstens suche ich bei den meisten Zeitungs-Webseiten Ewigkeiten, bis...
- Tegernseer Stimme: Lokal wird Online wird Print *update vom 12. April 2011* Das Print-Magazin ist inzwischen verteilt. Anschauen kann man es sich unter folgendem Link: Tegernseer Stimme Magazin als PDF Für einen Lokalblog sieht das Magazin sehr professionell aus. Und durch die...
- Hardy Prothmann vom Heddesheimblog im Interview: “Ich habe mehrere Erlösquellen” Hardy Prothmann ist so etwas, wie die fremdernannte Leitfigur des Onlinelokaljournalismus. Einige Medienberichte sehen in ihm fast schon den Mesias für die Zukunft des Lokalen im Internet. Der Mesias ist er sicher nicht aber er...
- In eigener Sache: istlokal.de gegründet – Förderung des unabhängigen Online-Lokaljournalismus Eine kurze Meldung in eigener Sache: Ich war letzten Samstag in Nürnberg und habe gemeinsam mit anderen Bloggern, Online-Lokaljournalisten, Hyperlocal-Bloggern, Lokalblog-Betreibern, … – wie auch immer man sie nennen mag – den Verein istlokal.de gegründet....
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