Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
There’s certainly a lot to find out about this issue. I really like all the points you’ve made.
I don’t know if it’s just me or if everybody else experiencing issues with your website.
It appears like some of the text in your content are running off the screen. Can someone else please comment
and let me know if this is happening to them too? This might be a problem with my web browser because I’ve had this happen before.
Cheers
Hi there, after reading this awesome piece of writing i am too delighted to share my experience
here with friends.
Excellent items from you, man. I have have in mind your stuff previous to and you
are simply too great. I really like what you have obtained here, certainly like what you’re stating and the way in which wherein you say it.
You’re making it enjoyable and you continue to take care of to
keep it wise. I can’t wait to read much more from you.
This is really a wonderful site.
Hello are using Wordpress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding knowledge to make
your own blog? Any help would be really appreciated!
I know this web page offers quality dependent
articles and additional material, is there any other website which provides
these data in quality?
You should take part in a contest for one
of the finest sites on the web. I am going
to recommend this web site!
Hello colleagues, its impressive piece of writing about cultureand fully explained, keep it up all the
time.
You are so cool! I don’t suppose I have read through anything
like this before. So good to discover somebody with some genuine thoughts on this subject.
Seriously.. thank you for starting this up. This site is one thing that is needed on the internet, someone with a little originality!
Hi, I do believe this is a great web site. I stumbledupon it
I may come
back once again since I book marked it. Money and freedom is
the best way to change, may you be rich and continue to
help other people.
Simply wish to say your article is as astounding. The clarity in your post is simply nice and
i can assume you are an expert on this subject. Fine with your permission allow me
to grab your RSS feed to keep up to date with forthcoming
post. Thanks a million and please continue the enjoyable work.
Wow that was unusual. I just wrote an extremely long
comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyway, just wanted to say fantastic blog!
Hi, after reading this remarkable article i am also delighted to
share my knowledge here with colleagues.
Wow, that’s what I was seeking for, what a data! existing here at this webpage, thanks admin of this website.
An impressive share! I’ve just forwarded this onto a co-worker who had been conducting a little homework
on this. And he in fact ordered me breakfast because I discovered it for him…
lol. So let me reword this…. Thanks for the meal!!
But yeah, thanx for spending some time to discuss this issue here on your
website.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment.
Is there any way you can remove people from that
service? Thanks!
Thanks for sharing your thoughts. I truly appreciate your efforts and I will be waiting for
your further post thank you once again.
What you said made a lot of sense. But, consider this, what if you typed a
catchier post title? I am not suggesting your content isn’t good, but what
if you added a headline that makes people want more?
I mean App-Flaute: Axel Springer und die ernüchternde
Premium Content Initiative is a little plain. You might look at Yahoo’s home page and see how they create news headlines to
grab viewers to open the links. You might try adding a video or a pic or two to grab
people interested about everything’ve got to say. In my opinion, it could bring your posts a little livelier.
Hi there, just became alert to your blog through
Google, and found that it’s truly informative. I am going to watch out for brussels.
I will be grateful if you continue this in future.
Many people will be benefited from your writing.
Cheers!
Excellent blog here! Also your web site loads up fast!
What web host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as fast as yours lol
Thanks very nice blog!
Great information. Lucky me I found your blog by chance (stumbleupon).
I have bookmarked it for later!
What’s up, I read your blogs on a regular basis. Your writing style
is awesome, keep up the good work!
My partner and I stumbled over here from a different website and thought I might check things out.
I like what I see so i am just following you. Look forward to looking into your web page yet again.
I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and entertaining, and without a doubt, you’ve hit
the nail on the head. The issue is an issue
that too few people are speaking intelligently about.
Now i’m very happy that I stumbled across this during my search
for something regarding this.
Thank you for the auspicious writeup. It in truth was once a entertainment account it.
Glance complicated to far brought agreeable from you! However, how can we keep up
a correspondence?
Thanks a bunch for sharing this with all folks you actually recognise what you
are speaking about! Bookmarked. Please also seek
advice from my web site =). We could have a hyperlink
alternate agreement among us
If some one needs expert view regarding blogging afterward i
advise him/her to pay a quick visit this weblog, Keep
up the nice job.
Stunning quest there. What happened after? Take care!
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time
a comment is added I get four e-mails with the same comment.
Is there any way you can remove people from that service?
Appreciate it!
Hello to all, how is all, I think every one is getting more from this web site, and your views are
nice in support of new people.
Hello there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m undoubtedly enjoying your blog and look forward to new posts.
Have you ever thought about publishing an ebook or guest authoring on other sites?
I have a blog based on the same topics you discuss and would really like to have you share some stories/information. I know my
subscribers would appreciate your work. If you are even remotely interested, feel free to send me
an e mail.
online prescription for ed meds canadian pharmacy how to get prescription drugs without doctor
prescription drugs without doctor approval https://without-prescription-online.com/
ed prescription drugs
Hi, i feel that i noticed you visited my weblog so i came to go back the prefer?.I am
attempting to find things to enhance my web site!I assume its
ok to use a few of your ideas!!
Thanks for finally talking about > App-Flaute:
Axel Springer und die ernüchternde Premium Content Initiative < Loved it!
Hello there! I could have sworn I’ve been to this web site before but after looking at some of the articles I realized it’s new to me.
Nonetheless, I’m certainly happy I found it and I’ll be book-marking it and
checking back frequently!
I enjoy looking through a post that will make men and women think.
Also, thank you for allowing for me to comment!
I must thank you for the efforts you have put in penning this website.
I really hope to check out the same high-grade content by you later on as well.
In fact, your creative writing abilities has motivated me to get my own, personal
site now
Why users still make use of to read news papers when in this technological
globe everything is available on web?
ed meds online without doctor prescription prescription drugs online without amoxicillin without a doctor’s prescription
pain medications without a prescription https://without-prescription-online.com/
legal to buy prescription drugs from canada
Hello there! Would you mind if I share your blog with my twitter group?
There’s a lot of people that I think would really appreciate your content.
Please let me know. Thanks
Greetings from Florida! I’m bored to tears at work so I decided to browse your website on my
iphone during lunch break. I enjoy the information you present here and can’t wait to take a look when I get home.
I’m shocked at how quick your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyhow, good site!
For hottest information you have to go to see world wide web and on the web I found this web page as
a best website for most recent updates.
Its not my first time to visit this web page, i am browsing this website dailly and obtain pleasant information from here every
day.
legal to buy prescription drugs from canada cheap pet meds without vet prescription prescription drugs
buy prescription drugs without doctor https://without-prescription-online.com/
best online canadian pharmacy
Hi, i read your blog from time to time and i own a similar
one and i was just curious if you get a lot of spam remarks?
If so how do you prevent it, any plugin or anything you
can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.
how to get prescription drugs without doctor pet meds without vet prescription canada ed meds online canada
legal to buy prescription drugs from canada https://without-prescription-online.com/
buy prescription drugs from india
I simply couldn’t leave your site prior to suggesting that I extremely enjoyed the standard information a person supply in your guests?
Is going to be again incessantly to investigate cross-check new posts
Wonderful blog! I found it while searching on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Appreciate it
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }