Lokalnews bietet Franchise-Modell für Lokaljournalismus

von Steffen Greschner am 4. August 2011 · 117 Kommentare

Lokalnews aus Passau ist eines der wenigen finanziell gut ausgestatteten journalistischen Lokalangebote. Viel der finanziellen Mittel sind wohl in die technische Umsetzung der Seite geflossen. Ein Erlösmodell versucht man bei Lokalnews jetzt mit einem Franchise-Modell zu testen. In einer Mail schreibt der Geschäftsführer und Gründer Daniel Wildfeuer dazu:

am 24. Februar ist mit lokalnews.de die erste reine Online-Lokalzeitung für Passau gestartet. Nach fünf Monaten haben wir im Juli bereits die Marke von 50.000 Visits erreicht, 2.500 Personen nutzen unsere mobilen Apps und 1.750 Fans sind bei Facebook aktiv.

In Kürze können interessierte Lokalredakteure unsere Technik mieten und ihre eigene Online-Lokalzeitung für ihre Region oder Stadt gründen

Die Preisgestaltung richtet sich dabei nach einer Umsatzbeteiligung zwischen 5% und 25%, bzw. nach Monatsgebühren zwischen 99 und 449 Euro pro Monat:

In der Pressemeldung schreibt Lokalnews zu den gebotenen Leistungen:

Wir bieten ein Rundum-Sorglos-Paket: Technik, Programmierung, Hosting, Wartung und Erweiterung. Wir kümmern uns um alles. Die Kosten für unser Franchisemodell basiert je nach Paket größtenteils auf einer Umsatzbeteiligung. Hohe Fixkosten zum Start entfallen beispielsweise beim Startpaket M.

Ein spannender Ansatz, der in ähnlicher Weise auch von der Tegernseer Stimme verfolgt wird. Dort gibt es inzwischen auch schon gespiegelte Seiten, wie die Schlierseerstimme, die Tölzerstimme, die Miesbacherstimme oder die Mecklenburgerstimme.


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  3. In eigener Sache: istlokal.de gegründet – Förderung des unabhängigen Online-Lokaljournalismus Eine kurze Meldung in eigener Sache: Ich war letzten Samstag in Nürnberg und habe gemeinsam mit anderen Bloggern, Online-Lokaljournalisten, Hyperlocal-Bloggern, Lokalblog-Betreibern, … – wie auch immer man sie nennen mag – den Verein istlokal.de gegründet....
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