Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
I’m gone to convey my little brother, that he should also pay a quick visit this blog on regular basis to get
updated from newest reports.
Hello There. I found your weblog using msn. That is an extremely smartly written article.
I’ll be sure to bookmark it and come back to learn extra of your
useful info. Thanks for the post. I will certainly comeback.
When someone writes an post he/she retains the thought of a user in his/her mind that
how a user can know it. Therefore that’s why this piece of
writing is amazing. Thanks!
Today, I went to the beach with my children. I found a sea shell and gave it
to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to
her ear and screamed. There was a hermit crab inside and it pinched her
ear. She never wants to go back! LoL I know
this is completely off topic but I had to tell someone!
My brother suggested I might like this web site.
He was totally right. This post truly made my day.
You cann’t imagine simply how much time I had spent for this information! Thanks!
Hi there, I discovered your web site by the use of Google even as looking for a related
subject, your website got here up, it seems to be great.
I’ve bookmarked it in my google bookmarks.
Hi there, simply became aware of your weblog through Google, and located that
it’s truly informative. I’m gonna be careful for brussels.
I’ll appreciate for those who continue this in future.
Lots of people shall be benefited from your writing.
Cheers!
Thanks for sharing your info. I truly appreciate your efforts and I will be waiting for your further write ups thank you once again.
Hello, I think your blog might be having browser compatibility issues.
When I look at your blog in Ie, it looks fine but when opening in Internet Explorer,
it has some overlapping. I just wanted to give you a quick
heads up! Other then that, terrific blog!
Howdy would you mind letting me know which hosting company you’re working with?
I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot quicker then most.
Can you suggest a good hosting provider at a fair price? Cheers, I appreciate
it!
Hey! Quick question that’s completely off topic. Do you know how
to make your site mobile friendly? My site looks weird when browsing from my iphone.
I’m trying to find a theme or plugin that might be
able to resolve this problem. If you have any recommendations, please share.
Many thanks!
I all the time emailed this webpage post page to all my associates, because if like to
read it next my friends will too.
Thanks for sharing your thoughts on Axel Springer. Regards
Simply want to say your article is as astonishing.
The clarity for your publish is just nice and i can assume
you’re knowledgeable on this subject. Fine along with your permission let me to grasp your RSS feed to stay updated with impending post.
Thank you 1,000,000 and please keep up the enjoyable work.
Hey would you mind sharing which blog platform you’re
working with? I’m going to start my own blog soon but
I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and
Drupal. The reason I ask is because your design seems different then most blogs and I’m
looking for something unique. P.S Sorry for getting
off-topic but I had to ask!
Excellent blog here! Also your site loads up very fast!
What web host are you using? Can I get your affiliate
link to your host? I wish my website loaded up as quickly as yours lol
I like the helpful information you provide in your articles.
I will bookmark your blog and check again here frequently.
I am quite certain I’ll learn many new stuff right here!
Good luck for the next!
Thank you for another wonderful article. Where else could anybody get that type of info in such
an ideal approach of writing? I have a presentation subsequent week, and I
am on the search for such info.
Link exchange is nothing else however it is simply placing the
other person’s blog link on your page at suitable place and other person will also do
similar in favor of you.
Spot on with this write-up, I really believe that this site needs much more
attention. I’ll probably be returning to read more,
thanks for the advice!
This option can be discovered on the Poserball lottery play block.
Also visit mmy website … 파워볼 분석기
It’s amazing to go to see this web site and reading the views
of all colleagues regarding this article, while
I am also zealous of getting familiarity.
I always spent my half an hour to read this blog’s posts all the time along with a mug of coffee.
Hello There. I discovered your weblog the usage of msn. That is
an extremely smartly written article. I will make sure to bookmark
it and come back to read more of your useful information.
Thanks for the post. I’ll certainly return.
I am sure this paragraph has touched all the internet visitors,
its really really good paragraph on building up new weblog.
Good way of explaining, and good article to obtain facts regarding my presentation topic, which i am going to present in university.
Hi there! I could have sworn I’ve been to this blog before but after checking
through some of the post I realized it’s new to me. Anyhow, I’m definitely delighted I found it
and I’ll be book-marking and checking back frequently!
Link exchange is nothing else but it is only placing the other person’s webpage link on your page at suitable place and other person will also do similar in favor
of you.
Do you mind if I quote a few of your posts as long as I provide credit and sources back to your website?
My blog site is in the very same niche as yours and my users would truly benefit
from some of the information you provide here. Please let me know if this
okay with you. Cheers!
Appreciate this post. Will try it out.
We absolutely love your blog and find most of your post’s to
be exactly I’m looking for. can you offer guest writers
to write content for you personally? I wouldn’t mind creating
a post or elaborating on a few of the subjects you write in relation to here.
Again, awesome blog!
This article is in fact a pleasant one it assists new internet users, who are wishing in favor of blogging.
It’s remarkable for me to have a site, which is helpful in favor
of my experience. thanks admin
I’m really impressed with your writing skills as well as with the layout on your blog.
Is this a paid theme or did you customize it yourself?
Anyway keep up the nice quality writing, it’s rare to see a great
blog like this one nowadays.
Pretty element of content. I just stumbled upon your web site and in accession capital to claim that
I get in fact enjoyed account your weblog posts.
Anyway I will be subscribing on your feeds and even I success
you access constantly quickly.
I am actually happy to read this web site posts
which consists of lots of valuable facts, thanks for providing
these kinds of data.
This design is steller! You obviously know how
to keep a reader entertained. Between your wit and your videos, I was almost moved
to start my own blog (well, almost…HaHa!) Wonderful job.
I really loved what you had to say, and more than that, how you presented it.
Too cool!
Hey this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually
code with HTML. I’m starting a blog soon but have no coding experience so I wanted to
get guidance from someone with experience. Any help would be enormously appreciated!
Please let me know if you’re looking for a article writer
for your blog. You have some really good posts and I think
I would be a good asset. If you ever want to take some of the load
off, I’d love to write some material for your blog in exchange for a link back to mine.
Please send me an email if interested. Regards!
I’m curious to find out what blog system you have been working with?
I’m having some small security problems with my latest site and I’d like to find something more safeguarded.
Do you have any solutions?
I think what you said was very reasonable. However, think on this, what if you were to create a awesome headline?
I am not saying your content isn’t good, however suppose
you added a headline that grabbed people’s attention? I mean App-Flaute: Axel Springer und die
ernüchternde Premium Content Initiative is a little plain. You ought to glance at Yahoo’s home page and
watch how they create news headlines to get viewers interested.
You might try adding a video or a related pic or two to grab readers interested about what you’ve written. In my
opinion, it could bring your posts a little bit more
interesting.
This website definitely has all of the information I wanted about this subject and didn’t know who to ask.
Way cool! Some very valid points! I appreciate you writing this article
plus the rest of the website is very good.
Thanks for your marvelous posting! I seriously enjoyed reading it,
you could be a great author. I will make sure to bookmark your blog and will eventually
come back in the future. I want to encourage you to definitely continue your great work, have a nice day!
Heya i am for the primary time here. I found this board and
I find It truly useful & it helped me out a lot.
I hope to present one thing again and help others such as you aided me.
Hey there! Do you know if they make any plugins to assist
with SEO? I’m trying to get my blog to rank for some targeted keywords
but I’m not seeing very good success. If you know of any please share.
Appreciate it!
I am actually pleased to glance at this weblog posts
which consists of tons of valuable data, thanks for providing these kinds of statistics.
If you desire to increase your knowledge only
keep visiting this site and be updated with the hottest gossip
posted here.
Greetings from Ohio! I’m bored at work so I decided to
check out your site on my iphone during lunch break.
I love the information you present here and can’t wait to take a look when I get home.
I’m amazed at how quick your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyways, good site!
It’s a pity you don’t have a donate button! I’d certainly donate to this brilliant
blog! I guess for now i’ll settle for bookmarking and
adding your RSS feed to my Google account. I look forward
to fresh updates and will share this site with my Facebook
group. Chat soon!
I just could not go away your website before suggesting that
I actually enjoyed the standard info an individual supply
in your guests? Is going to be back ceaselessly to check out
new posts
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }