Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
You are so cool! I don’t believe I’ve read through a
single thing like that before. So good to discover another person with original thoughts on this
topic. Really.. thanks for starting this up.
This website is one thing that is needed on the internet,
someone with a bit of originality!
Excellent, what a weblog it is! This blog gives valuable data to
us, keep it up.
Do you have a spam issue on this site; I also am a blogger, and
I was curious about your situation; we have created some nice procedures and we are looking
to trade techniques with others, be sure to shoot me an email if
interested.
I like the helpful information you supply for your articles.
I’ll bookmark your blog and take a look at once more here regularly.
I’m moderately sure I will be informed many new stuff
right right here! Good luck for the following!
This paragraph is truly a fastidious one it assists
new internet users, who are wishing for blogging.
I simply couldn’t go away your site prior to suggesting
that I really loved the usual information an individual provide
to your guests? Is gonna be back continuously to investigate cross-check new posts
I got this web page from my friend who told me regarding this web page and at the
moment this time I am visiting this web page and reading very informative articles or reviews at
this time.
Very nice post. I just stumbled upon your weblog and wished to say that I
have really enjoyed surfing around your blog posts.
After all I will be subscribing to your feed and
I hope you write again very soon!
Today, I went to the beachfront with my kids. I found a sea shell and gave
it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the
shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I
had to tell someone!
I don’t know whether it’s just me or if perhaps everybody else encountering issues with your website.
It appears as though some of the written text in your posts
are running off the screen. Can somebody else please provide feedback
and let me know if this is happening to them too? This could be
a problem with my web browser because I’ve had this happen before.
Appreciate it
Today, I went to the beach front with my kids.
I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to tell someone!
You really make it seem so easy with your presentation but I find this matter to be
really something that I think I would never understand.
It seems too complex and very broad for me. I’m looking forward for your next
post, I’ll try to get the hang of it!
If you would like to take a good deal from this post then you have to apply such strategies to
your won web site.
Its like you read my thoughts! You seem to grasp a lot approximately this, such as you wrote the ebook in it or something.
I feel that you simply can do with a few p.c. to pressure the message
house a bit, but other than that, this is wonderful blog.
An excellent read. I will definitely be back.
Hey there! Someone in my Facebook group shared this website with us so I came to
give it a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers!
Outstanding blog and wonderful design.
Way cool! Some extremely valid points! I appreciate you penning
this write-up and the rest of the website is very good.
I don’t even know how I ended up here, but I thought this post was great.
Cheers!
I don’t know who you are but definitely you’re going to a famous blogger if you aren’t already
Hello, i think that i saw you visited my web site so i came to “return the favorâ€.I’m attempting to find things to improve my web site!I suppose its ok to use some of
your ideas!!
It’s remarkable to pay a visit this web page and reading the views of all
colleagues about this piece of writing, while I am also zealous of getting know-how.
I am truly delighted to read this web site posts which includes
tons of helpful information, thanks for providing
such statistics.
Thanks for finally talking about > App-Flaute: Axel Springer und die
ernüchternde Premium Content Initiative < Liked it!
Hello, its good piece of writing on the topic of media print, we
all be familiar with media is a enormous source of
facts.
It’s great that you are getting ideas from this article as well as from our argument made here.
There’s definately a lot to learn about this topic.
I love all the points you made.
Quality content is the secret to be a focus for the visitors to pay
a quick visit the web page, that’s what this site is providing.
I am sure this post has touched all the internet visitors, its
really really pleasant piece of writing on building up new weblog.
Hello, i think that i saw you visited my weblog so i came to “return the
favorâ€.I’m attempting to find things to improve my
website!I suppose its ok to use some of your ideas!!
Heya i am for the first time here. I found this board and I find It
really useful & it helped me out much. I hope to
give something back and help others like you helped me.
Hello to every body, it’s my first pay a quick visit
of this blog; this blog includes awesome and genuinely good information for visitors.
Link exchange is nothing else except it is
simply placing the other person’s weblog link on your page at suitable place and other person will also do same in support of you.
Thanks for sharing your thoughts on Axel Springer.
Regards
I’d like to find out more? I’d want to find out some additional information.
Hello mates, fastidious article and good arguments commented at this place, I am
actually enjoying by these.
Hello, I think your site might be having browser compatibility issues.
When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, awesome blog!
Hi, Neat post. There is a problem with your web site in internet explorer,
might check this? IE nonetheless is the market leader and a large section of
folks will miss your great writing due to this problem.
Howdy outstanding blog! Does running a blog like this require
a great deal of work? I’ve no understanding of programming but I had been hoping to start
my own blog in the near future. Anyway, should you have
any suggestions or tips for new blog owners please share.
I understand this is off subject however I simply had to ask.
Cheers!
of course like your website but you need to take a look at the spelling on several of your posts.
A number of them are rife with spelling problems and I find it
very troublesome to tell the reality nevertheless I’ll surely
come back again.
Oh my goodness! Incredible article dude! Thank you so much, However I
am having issues with your RSS. I don’t understand why I
cannot join it. Is there anyone else getting the same RSS issues?
Anyone who knows the solution will you kindly respond?
Thanx!!
Excellent goods from you, man. I have understand your stuff previous to and you are just too fantastic.
I actually like what you’ve acquired here, really like what you are saying and the way
in which you say it. You make it enjoyable and you still take care of to keep it sensible.
I can’t wait to read far more from you. This is actually
a wonderful website.
Oh my goodness! Impressive article dude! Many thanks, However I
am encountering problems with your RSS. I don’t know the reason why I am unable to join it.
Is there anybody else having similar RSS issues?
Anyone who knows the answer will you kindly respond?
Thanx!!
I simply couldn’t leave your web site prior to suggesting that I
actually loved the usual information an individual provide for
your visitors? Is going to be again frequently in order to investigate cross-check
new posts
If some one desires expert view concerning running a blog afterward i suggest him/her
to pay a visit this blog, Keep up the fastidious work.
Its like you read my thoughts! You seem to know a lot about this, such as you
wrote the ebook in it or something. I feel that you just can do with some
% to power the message home a little bit, however other than that, that is magnificent blog.
An excellent read. I’ll certainly be back.
It’s very straightforward to find out any matter on net as compared to textbooks, as I found this article at this web page.
Thanks for the auspicious writeup. It if truth be told used to be a amusement account it.
Look complicated to far delivered agreeable from you!
However, how can we be in contact?
Hi there, its pleasant paragraph regarding media print, we all understand media
is a impressive source of facts.
Wow, fantastic blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your web site
is fantastic, as well as the content!
It’s really a great and useful piece of information.
I am glad that you simply shared this useful info with us.
Please stay us up to date like this. Thank you for sharing.
Thanks for another magnificent post. Where
else may anyone get that type of information in such an ideal method of writing?
I’ve a presentation subsequent week, and I am at the search for such information.
Thanks for your marvelous posting! I quite enjoyed
reading it, you could be a great author. I will always bookmark your blog and definitely will come back later in life.
I want to encourage one to continue your great writing,
have a nice afternoon!
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }