Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Good way of telling, and good paragraph to take information on the topic of my presentation subject, which i am going to convey in academy.
We are a bunch of volunteers and opening a
new scheme in our community. Your web site provided us with helpful info to
work on. You’ve done a formidable process and
our whole neighborhood might be grateful to you.
What you posted made a ton of sense. But, what about this?
suppose you wrote a catchier post title?
I ain’t suggesting your content isn’t solid., but what if you added something that grabbed a person’s attention? I mean App-Flaute:
Axel Springer und die ernüchternde Premium Content Initiative is kinda plain. You could look at Yahoo’s front page and
see how they create news titles to grab people to
open the links. You might add a video or a related pic or two to grab people excited about what
you’ve got to say. In my opinion, it could make your posts a little bit more interesting.
Hmm is anyone else encountering problems with the pictures on this blog loading?
I’m trying to figure out if its a problem on my
end or if it’s the blog. Any responses would be greatly appreciated.
Hey! Do you use Twitter? I’d like to follow you if that
would be ok. I’m absolutely enjoying your blog and look forward to
new posts.
I get pleasure from, result in I found just what I used to
be looking for. You have ended my 4 day lengthy hunt!
God Bless you man. Have a nice day. Bye
Piece of writing writing is also a excitement, if you be acquainted with then you can write otherwise it is
complicated to write.
Appreciate this post. Will try it out.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to
make your point. You clearly know what youre talking
about, why waste your intelligence on just posting videos to your blog when you could
be giving us something enlightening to read?
I have to thank you for the efforts you have put in penning this website.
I really hope to view the same high-grade blog posts by you in the
future as well. In truth, your creative writing abilities has encouraged me to get my
own, personal blog now
Hi i am kavin, its my first occasion to commenting anywhere, when i read this article i thought i could also make comment due to this sensible post.
Hello! Would you mind if I share your blog with my twitter
group? There’s a lot of folks that I think would really appreciate your content.
Please let me know. Cheers
Thanks for some other informative blog. Where
else may just I get that type of info written in such a perfect manner?
I have a challenge that I am simply now working on, and I have been at the look out for such information.
Hi to every body, it’s my first pay a visit of this weblog; this web site includes remarkable and really
good material in favor of visitors.
certainly like your website but you need to take a look at
the spelling on several of your posts. A number of them are rife with
spelling issues and I to find it very troublesome to tell the
truth however I’ll surely come again again.
Highly descriptive blog, I liked that a lot. Will there be a part 2?
Do you have a spam problem on this site; I also am a
blogger, and I was wondering your situation; many of
us have developed some nice practices and we are looking to trade solutions with
others, why not shoot me an e-mail if interested.
After I originally left a comment I appear to have clicked on the -Notify me when new comments
are added- checkbox and now every time a comment is added I receive 4 emails with the same comment.
There has to be an easy method you are able to remove me from that service?
Appreciate it!
If you are going for finest contents like myself, just visit
this web site all the time because it gives quality contents, thanks
Every weekend i used to visit this website, for the reason that i wish for enjoyment,
as this this website conations really fastidious funny stuff too.
If some one wants expert view concerning blogging after that i advise him/her to pay a visit this website, Keep up the
good job.
I’ll right away seize your rss as I can not to find your e-mail subscription link
or e-newsletter service. Do you’ve any? Kindly permit
me understand in order that I may just subscribe.
Thanks.
This design is spectacular! You certainly know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
This post will help the internet people for creating new web site or even a blog from start to end.
Terrific post however I was wanting to know if you could write a litte more
on this topic? I’d be very thankful if you could elaborate a little bit further.
Thanks!
I am not sure where you’re getting your info, but
great topic. I needs to spend some time learning much more or understanding more.
Thanks for wonderful info I was looking for this info for my mission.
With havin so much written content do you ever run into any problems of plagorism or copyright infringement?
My site has a lot of completely unique content I’ve either created myself or outsourced but it seems a lot of it is popping
it up all over the internet without my agreement.
Do you know any solutions to help protect against content from
being stolen? I’d truly appreciate it.
What’s Taking place i am new to this, I stumbled upon this I’ve found It
absolutely helpful and it has helped me out loads.
I hope to contribute & assist different users like its helped me.
Great job.
I visited multiple web sites however the audio feature for audio songs current at this web page is actually fabulous.
I’m amazed, I must say. Rarely do I encounter a blog that’s both educative and interesting, and let me tell you, you’ve hit
the nail on the head. The problem is something which not enough people are speaking intelligently about.
I am very happy I came across this in my search for something concerning this.
I’m not that much of a online reader to be honest but your sites really nice, keep it
up! I’ll go ahead and bookmark your site
to come back down the road. Cheers
This piece of writing is really a fastidious one it
assists new internet users, who are wishing for
blogging.
I’ve been surfing on-line more than three hours today, yet I by
no means found any interesting article like yours.
It’s pretty worth sufficient for me. In my opinion, if
all web owners and bloggers made good content as you
probably did, the web can be much more useful than ever before.
I have been exploring for a little for any high quality articles or blog
posts in this sort of area . Exploring in Yahoo I at last stumbled upon this site.
Studying this information So i’m happy to show that I have a very good uncanny feeling I found out exactly what I needed.
I most certainly will make certain to don?t omit this site and
provides it a glance on a constant basis.
I am extremely impressed with your writing skills and also with the layout on your blog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it is rare to see a nice blog
like this one nowadays.
Does your site have a contact page? I’m having problems
locating it but, I’d like to shoot you an email.
I’ve got some suggestions for your blog you might be interested in hearing.
Either way, great site and I look forward to seeing it improve over time.
I do not even know how I ended up here, but I thought this post was good.
Cheers!
I do not know who you are but definitely you are going to a famous blogger if
you are not already
Just wish to say your article is as astonishing.
The clarity in your post is just cool and i could assume you are
an expert on this subject. Fine with your permission allow me to grab your feed to keep
up to date with forthcoming post. Thanks a million and please carry
on the gratifying work.
Awesome article.
WOW just what I was looking for. Came here by searching
for https://elearnportal.science/wiki/The_ultimate_Deal_On_Minecraft_Servers
Hey there! I know this is kind of off-topic however I needed to ask.
Does operating a well-established blog such as yours
require a large amount of work? I’m completely new to blogging but I do write in my diary on a daily basis.
I’d like to start a blog so I can easily share my personal experience and views online.
Please let me know if you have any ideas or tips for new aspiring bloggers.
Appreciate it!
Good respond in return of this matter with solid arguments and describing all on the topic of that.
Hello, I desire to subscribe for this blog to obtain hottest updates, therefore where can i do it please assist.
I’m not sure exactly why but this weblog is loading extremely slow
for me. Is anyone else having this issue or is it
a problem on my end? I’ll check back later on and see if the problem still exists.
Hey there! I’ve been reading your weblog for a while now and finally got the courage to go ahead and
give you a shout out from Lubbock Texas!
Just wanted to say keep up the great job!
Why visitors still make use of to read news papers when in this technological world the whole thing
is presented on web?
Highly energetic article, I liked that bit. Will there be a part 2?
whoah this blog is wonderful i really like reading your articles.
Stay up the good work! You realize, many people are
hunting around for this information, you could aid them greatly.
Hello there! This is my first visit to your
blog! We are a collection of volunteers and starting a new initiative in a community in the same niche.
Your blog provided us valuable information to work on. You have done a extraordinary job!
Hi there, I enjoy reading through your article. I like to write a little
comment to support you.
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }