Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).

Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why waste your intelligence on just posting videos to your blog when you could be
giving us something enlightening to read?
great submit, very informative. I wonder why the opposite specialists of this sector
don’t notice this. You must continue your writing.
I am confident, you’ve a huge readers’ base already!
Hello, everything is going sound here and ofcourse every one
is sharing information, that’s really fine, keep up
writing.
This site was… how do you say it? Relevant!! Finally I have found something which helped me.
Thanks!
It’s really a nice and useful piece of info.
I am happy that you just shared this useful information with us.
Please stay us up to date like this. Thanks for sharing.
What’s up everybody, here every person is sharing these
kinds of know-how, so it’s fastidious to read this web site, and I used to visit this website all the
time.
This is my first time pay a visit at here and i am
actually pleassant to read all at single place.
obviously like your web site but you need to test the spelling on quite a few of your posts.
Several of them are rife with spelling problems and I in finding it very bothersome to
inform the truth on the other hand I’ll definitely
come again again.
I’m extremely impressed with your writing
skills and also with the layout on your blog.
Is this a paid theme or did you customize it yourself?
Anyway keep up the excellent quality writing, it’s rare to see a great blog like this one today.
The jackpot starts at an amount set by MUSL and grows until somebody
wins.
my web page; 파워볼 게임
I have learn a few just right stuff here. Certainly worth bookmarking for revisiting.
I wonder how so much attempt you place to create such
a excellent informative site.
Hey there! This post could not be written any better!
Reading this post reminds me of my old room mate!
He always kept talking about this. I will forward this article to him.
Fairly certain he will have a good read. Thank you for sharing!
Hi there! I could have sworn I’ve been to this website before but after going through some of the posts I realized it’s new to me.
Anyhow, I’m definitely pleased I discovered it and I’ll be
book-marking it and checking back regularly!
My brother recommended I would possibly like this
web site. He was once entirely right. This put up truly made my
day. You can not believe simply how a lot time I had spent for this information! Thanks!
Hey there, You’ve done a great job. I’ll certainly digg it and personally suggest to my friends.
I’m confident they’ll be benefited from this website.
Write more, thats all I have to say. Literally, it
seems as though you relied on the video to make your point.
You definitely know what youre talking about,
why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?
I have been surfing online more than 3 hours today, yet I never found any interesting
article like yours. It’s pretty worth enough for me. In my opinion, if all
site owners and bloggers made good content as you did, the net
will be much more useful than ever before.
Hi to every body, it’s my first go to see of this blog; this website includes remarkable and truly good material for
visitors.
Howdy! Do you use Twitter? I’d like to follow you if that would be ok.
I’m definitely enjoying your blog and look forward to new posts.
Awesome site you have here but I was curious about if you knew of any discussion boards that
cover the same topics discussed here? I’d really like to be a part of online community where I can get advice from other experienced
people that share the same interest. If you have any recommendations, please
let me know. Many thanks!
Hi, I wish for to subscribe for this web site to take latest updates, thus where can i do it please help.
Heya i’m for the first time here. I came across this board and I find It really useful & it
helped me out much. I hope to give something back and help
others like you helped me.
I all the time emailed this weblog post page to all
my contacts, for the reason that if like to read it afterward my contacts will too.
I got this site from my friend who shared with me on the topic of this web
page and at the moment this time I am visiting this web site and reading
very informative articles at this time.
Someone necessarily help to make seriously
posts I would state. This is the first time I frequented your website page and so far?
I surprised with the analysis you made to create this
actual post extraordinary. Great process!
Hi there! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having problems finding one?
Thanks a lot!
Hi there, just became aware of your blog through Google, and found
that it is really informative. I am going to watch out for
brussels. I’ll be grateful if you continue this
in future. Numerous people will be benefited from your writing.
Cheers!
I have learn some good stuff here. Certainly worth bookmarking for
revisiting. I wonder how much attempt you set to make any such wonderful informative web site.
I am sure this article has touched all the internet visitors, its really really fastidious article on building
up new weblog.
I have read so many articles concerning the blogger lovers but this paragraph is
genuinely a nice paragraph, keep it up.
I’m really impressed with your writing abilities as well as with the structure in your blog.
Is that this a paid topic or did you customize it yourself?
Either way stay up the excellent high quality writing, it’s uncommon to peer a great weblog like
this one nowadays..
I was extremely pleased to uncover this site. I wanted
to thank you for your time just for this fantastic read!!
I definitely savored every part of it and i also have you saved as a favorite to look
at new things in your site.
hello there and thank you for your information – I’ve certainly picked up anything
new from right here. I did however expertise several technical points using this
website, since I experienced to reload the site lots of times previous to
I could get it to load properly. I had been wondering if your web host is OK?
Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and could damage
your high quality score if advertising and marketing with Adwords.
Well I am adding this RSS to my e-mail and
can look out for much more of your respective fascinating content.
Ensure that you update this again very soon.
Hey! I just wanted to ask if you ever have
any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup.
Do you have any solutions to stop hackers?
Bagi kalian yang berharap menjalankan permainan poker online, maka bergabunglah dengan daerah
bermain yang memberi banyak keuntungan, dengan mudahnya
Dalam laman bermain poker online yang memberi kepercayaan akan menjadi
daerah bermain judi yang nyaman dan memiliki berbagai ragam penggemar di dalamnya, bagi kalian yang menyenangi macam permainan poker online.
Situs bermain ini akan senantiasa membikin anda nyaman, mereka juga akan memberi beragam fasilitas yang sangat menarik dan kalian tak akan mendapatkan tidankan tercela
yang terkadang masih kerap kali ditemukan dalam sebuah daerah game judi poker online kemujuran besar.
This information is priceless. How can I find out more?
Hello I am so thrilled I found your webpage, I really found you
by error, while I was researching on Aol for something else, Regardless
I am here now and would just like to say cheers for a incredible post and a all round interesting blog (I also love the theme/design),
I don’t have time to read through it all at the minute but I have
saved it and also included your RSS feeds, so when I
have time I will be back to read a great deal more, Please do keep up the excellent work.
I loved as much as you will receive carried
out right here. The sketch is attractive, your authored
material stylish. nonetheless, you command get got an edginess over that you wish be delivering the following.
unwell unquestionably come further formerly again since exactly the
same nearly a lot often inside case you shield this
increase.
What’s up, its nice piece of writing on the topic of media print, we all be familiar with media is a great source of information.
I love it when individuals come together and share thoughts.
Great blog, continue the good work!
I am sure this article has touched all the
internet users, its really really nice paragraph on building up new web site.
Hi there, I enjoy reading all of your article.
I wanted to write a little comment to support you.
I could not resist commenting. Very well written!
Hi there this is kind of of off topic but I was wondering if blogs use WYSIWYG
editors or if you have to manually code with HTML. I’m starting a blog
soon but have no coding know-how so I wanted to get advice from someone with experience.
Any help would be enormously appreciated!
When someone writes an article he/she keeps the thought of a user in his/her brain that how a user can be aware of it.
So that’s why this article is perfect. Thanks!
Since the admin of this site is working, no doubt
very shortly it will be famous, due to its feature contents.
Your style is really unique compared to other folks I have read stuff from.
Many thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this blog.
Pretty component of content. I just stumbled upon your weblog and in accession capital to say that I get in fact
loved account your weblog posts. Any way I will be subscribing on your augment and even I fulfillment you get entry to constantly fast.
I really like reading through a post that will make
people think. Also, thank you for allowing me to comment!
For latest information you have to visit web and on world-wide-web I found
this site as a finest web page for newest updates.
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }