Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
fantastic post, very informative. I wonder why the other experts
of this sector do not realize this. You should proceed your writing.
I’m sure, you’ve a huge readers’ base already!
Good site you have here.. It’s hard to find excellent writing like
yours these days. I honestly appreciate people like you!
Take care!!
Heya outstanding blog! Does running a blog similar to this take a large amount of work?
I’ve no expertise in coding but I had been hoping to start my own blog in the near future.
Anyhow, if you have any ideas or tips for new blog
owners please share. I know this is off topic nevertheless I
just needed to ask. Cheers!
hello there and thank you for your information – I’ve certainly picked up anything new
from right here. I did however expertise several technical points using this website, as I experienced to
reload the website many times previous to I could get it to load properly.
I had been wondering if your web host is OK? Not that I’m complaining,
but slow loading instances times will often affect your placement in google and
can damage your high-quality score if ads and marketing with
Adwords. Well I’m adding this RSS to my e-mail and could look
out for much more of your respective intriguing content. Make sure you update
this again very soon.
We stumbled over here by a different page and
thought I might check things out. I like what I see so now i’m
following you. Look forward to finding out about your web page for a second time.
Great blog you have here but I was curious about if you knew of any discussion boards that cover the
same topics talked about here? I’d really love to be a
part of online community where I can get opinions from other experienced people that
share the same interest. If you have any suggestions, please let me know.
Appreciate it!
Hmm is anyone else having problems with the images on this blog
loading? I’m trying to determine if its a problem on my end or if it’s the blog.
Any feed-back would be greatly appreciated.
Do you mind if I quote a few of your articles as long
as I provide credit and sources back to your weblog?
My blog is in the exact same area of interest as
yours and my visitors would certainly benefit from some of
the information you present here. Please let me know if this okay with you.
Regards!
Wow, amazing weblog structure! How lengthy have you
ever been running a blog for? you made running
a blog look easy. The entire look of your site
is great, as well as the content!
I pay a visit every day a few web pages and blogs to read posts,
however this weblog provides quality based posts.
There’s certainly a lot to find out about this subject.
I like all the points you have made.
It’s great that you are getting ideas from this post as well as from our dialogue made at this place.
I am sure this post has touched all the internet viewers, its really
really fastidious post on building up new weblog.
Somebody essentially help to make seriously articles I’d
state. This is the first time I frequented your website page and so far?
I amazed with the analysis you made to make this particular put up extraordinary.
Excellent job!
Thank you, I’ve just been looking for information about this subject
for ages and yours is the best I’ve discovered so far.
But, what concerning the conclusion? Are you certain in regards to the source?
A fascinating discussion is definitely worth comment.
I do think that you need to publish more
on this subject, it might not be a taboo matter but generally people
don’t discuss these subjects. To the next!
Many thanks!!
I am regular reader, how are you everybody? This post posted at this web
site is really good.
I just like the valuable info you supply to your articles.
I’ll bookmark your blog and take a look at again right here regularly.
I am fairly sure I will learn a lot of new stuff proper here!
Good luck for the next!
Hello just wanted to give you a brief heads up and let you know a few of the
images aren’t loading properly. I’m not sure why but I think its a
linking issue. I’ve tried it in two different
internet browsers and both show the same results.
We’re a group of volunteers and opening a new scheme in our community.
Your website provided us with valuable info to work on. You have done an impressive job and our entire community will be grateful to
you.
Hi, I check your blogs regularly. Your story-telling style is witty, keep
it up!
What i do not understood is actually how you are no longer actually a lot more well-preferred than you might
be now. You’re very intelligent. You recognize thus considerably on the subject of this subject, made me personally consider
it from a lot of various angles. Its like men and women don’t seem to be involved except it’s something to do
with Girl gaga! Your own stuffs outstanding. At all
times take care of it up!
Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot.
I hope to give something back and help others like you aided me.
Everything is very open with a really clear description of the challenges.
It was definitely informative. Your website is useful. Thank you for sharing!
Today, while I was at work, my sister stole my
iPad and tested to see if it can survive a 30 foot drop, just
so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
I know this is entirely off topic but I had to share it with someone!
Hi there, I wish for to subscribe for this webpage to take latest updates, thus where can i do
it please help.
Have you ever thought about including a little
bit more than just your articles? I mean, what you say is fundamental
and everything. Nevertheless think of if you added some great visuals or
videos to give your posts more, “pop”! Your content
is excellent but with images and clips, this website
could undeniably be one of the best in its niche.
Superb blog!
Thanks designed for sharing such a pleasant thinking, paragraph is fastidious, thats why i have read it
completely
Ahaa, its good dialogue concerning this piece of writing at this place at this web site, I have read
all that, so now me also commenting at this place.
It is perfect time to make some plans for the long run and it’s time to be happy.
I have learn this post and if I may just I want to counsel you some interesting things or
advice. Perhaps you could write next articles
regarding this article. I wish to read more issues approximately it!
Does your site have a contact page? I’m having a tough time locating it but,
I’d like to shoot you an email. I’ve got some creative ideas for your
blog you might be interested in hearing. Either way, great site and I look forward
to seeing it improve over time.
Hi! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended
up losing months of hard work due to no data backup.
Do you have any methods to protect against hackers?
Great article. I am facing many of these issues
as well..
Hey there! This post could not be written any better!
Reading through this post reminds me of my good old room mate!
He always kept talking about this. I will forward this write-up to him.
Fairly certain he will have a good read. Thanks for sharing!
Keep on writing, great job!
Hello to all, how is everything, I think every one is getting more from this website, and
your views are good in support of new viewers.
It’s fantastic that you are getting thoughts from this piece of writing as well as from our discussion made here.
Whats up are using Wordpress for your site platform?
I’m new to the blog world but I’m trying to get started
and create my own. Do you need any coding expertise
to make your own blog? Any help would be really appreciated!
Greetings from Florida! I’m bored to tears at work
so I decided to browse your website on my iphone during lunch break.
I really like the knowledge you provide here and can’t wait to take a look when I get home.
I’m shocked at how fast your blog loaded on my mobile ..
I’m not even using WIFI, just 3G .. Anyhow, good blog!
I do not know whether it’s just me or if perhaps
everybody else experiencing problems with your website.
It looks like some of the written text within your posts are running off the screen. Can somebody else please provide feedback and let me
know if this is happening to them too? This could be a problem with my browser because I’ve had this happen previously.
Thank you
Hi! This is kind of off topic but I need some guidance from
an established blog. Is it tough to set up your own blog?
I’m not very techincal but I can figure things out pretty fast.
I’m thinking about creating my own but I’m not sure where to
begin. Do you have any tips or suggestions?
With thanks
It is truly a nice and helpful piece of info. I’m satisfied that you just shared
this helpful info with us. Please keep us up to date like this.
Thanks for sharing.
Quality articles is the key to attract the
viewers to go to see the website, that’s what this site is providing.
Superb, what a web site it is! This blog gives valuable data to us, keep it up.
It’s remarkable in favor of me to have a site, which is beneficial in favor of my know-how.
thanks admin
Magnificent goods from you, man. I’ve take into accout your stuff prior to
and you are just extremely great. I actually like what you’ve got right here, really like what you’re stating and the way wherein you say it.
You are making it enjoyable and you still take care
of to stay it wise. I can’t wait to read far more from you.
That is really a great site.
Hey there just wanted to give you a quick heads up. The words
in your post seem to be running off the screen in Internet explorer.
I’m not sure if this is a formatting issue or something to do
with web browser compatibility but I figured I’d post to let you know.
The style and design look great though! Hope you get the issue resolved soon. Cheers
Link exchange is nothing else however it is simply placing the other person’s blog link on your page at appropriate place and other person will also do similar for you.
Hello, after reading this amazing article i am as well glad to share my experience
here with mates.
Excellent blog you’ve got here.. It’s hard to find good quality writing like yours these days.
I seriously appreciate individuals like you! Take care!!
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }