Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:
Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).
Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)
Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:
Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.
War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der
Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)
Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.
Wachstum bleibt hinter Marktentwicklung zurück
Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.
— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)
Weitere Artikel auf netzleser:
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 5867 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
It’s hard to come by well-informed people about
this subject, but you seem like you know what you’re talking about!
Thanks
Hi there, You have done a great job. I will certainly digg
it and personally suggest to my friends. I am sure they’ll be benefited
from this web site.
Woah! I’m really digging the template/theme of this blog.
It’s simple, yet effective. A lot of times it’s very hard to get that “perfect balance” between usability
and visual appeal. I must say you have done a great job with
this. In addition, the blog loads super fast for me
on Chrome. Excellent Blog!
If you would like to take a great deal from
this post then you have to apply these methods to your won blog.
Wonderful work! That is the kind of info that are supposed to be shared around the internet.
Disgrace on Google for no longer positioning this submit upper!
Come on over and talk over with my web site . Thank you =)
I want to to thank you for this great read!! I absolutely enjoyed every bit of it.
I have you saved as a favorite to check out new stuff you post…
Great information. Lucky me I came across your site by
accident (stumbleupon). I’ve book marked it for later!
In fact when someone doesn’t know then its up to other visitors
that they will help, so here it occurs.
I am now not sure where you are getting your info,
however great topic. I must spend a while finding out much more or figuring out more.
Thanks for excellent information I was looking for this info for my mission.
Hello to every body, it’s my first visit of this website; this webpage includes
amazing and truly excellent stuff in support of visitors.
I have been browsing on-line greater than three hours these days,
yet I never discovered any interesting article like yours. It is pretty value enough for
me. In my view, if all site owners and bloggers made
excellent content material as you probably did, the internet shall be much more useful than ever before.
Everyone loves what you guys are up too. This type of clever work and reporting!
Keep up the terrific works guys I’ve added you guys to blogroll.
Sweet blog! I found it while browsing on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I’ve been trying
for a while but I never seem to get there! Appreciate it
Greetings! Very helpful advice in this particular post!
It is the little changes that produce the biggest changes.
Thanks for sharing!
Thanks for the auspicious writeup. It in reality was a entertainment account it.
Glance advanced to more brought agreeable from you!
However, how can we keep in touch?
I am curious to find out what blog system you are utilizing?
I’m experiencing some small security issues with my
latest website and I would like to find something more secure.
Do you have any solutions?
Since the admin of this website is working, no uncertainty very shortly it
will be well-known, due to its feature contents.
I’ve been browsing on-line greater than 3 hours as of late, yet I never found any attention-grabbing article like yours.
It is lovely value enough for me. In my view, if all site owners and bloggers made excellent content as you did, the web will be much more useful than ever before.
Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something.
I think that you can do with a few pics to drive the message home a bit, but instead of that, this is fantastic blog.
An excellent read. I will definitely be back.
Definitely believe that which you stated. Your favorite justification seemed to be on the web the
easiest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they just
don’t know about. You managed to hit the nail upon the
top and also defined out the whole thing without having side-effects , people can take
a signal. Will likely be back to get more. Thanks
Keep on writing, great job!
Hi there to all, how is all, I think every one is getting
more from this web site, and your views are good designed for new users.
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire
someone to do it for you? Plz reply as I’m looking
to create my own blog and would like to know where u
got this from. cheers
I am in fact grateful to the owner of this web site who has shared this wonderful post at here.
Great work! That is the type of information that are meant to be shared across the internet.
Shame on Google for no longer positioning this post higher!
Come on over and visit my website . Thank you =)
This article offers clear idea in favor of the new visitors
of blogging, that in fact how to do running a blog.
Simply want to say your article is as astounding.
The clarity to your put up is just great and that i can think you’re knowledgeable on this subject.
Fine with your permission allow me to grab your feed to stay updated with
drawing close post. Thank you a million and please continue the gratifying work.
Hi would you mind sharing which blog platform you’re working with?
I’m planning to start my own blog soon but I’m having a difficult
time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different
then most blogs and I’m looking for something completely unique.
P.S Apologies for being off-topic but I had to ask!
Excellent article. Keep posting such kind of information on your
page. Im really impressed by your blog.
Hi there, You’ve done an excellent job. I’ll definitely digg it and for my part recommend to my friends.
I am sure they will be benefited from this web site.
Hello my loved one! I want to say that this post is awesome, great written and
include approximately all significant infos. I’d like to look extra
posts like this .
Thank you, I have recently been searching for information about
this subject for ages and yours is the greatest I’ve discovered till now.
But, what in regards to the conclusion? Are you positive in regards to the source?
Howdy would you mind stating which blog platform you’re using?
I’m planning to start my own blog soon but I’m having a tough
time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and
I’m looking for something unique.
P.S Sorry for being off-topic but I had to ask!
Thank you for any other magnificent post. Where else may just anybody get
that type of information in such an ideal way of writing?
I have a presentation next week, and I am at the search for such info.
Very soon this site will be famous amid all blog users, due to it’s good content
You made some good points there. I checked on the net for additional
information about the issue and found most individuals will go along with your views
on this web site.
Excellent article. Keep posting such kind of information on your page.
Im really impressed by it.
Hello there, You have done a fantastic job. I will certainly digg it and in my
opinion suggest to my friends. I am confident they’ll be
benefited from this website.
Nice blog here! Also your web site loads up very fast! What web host are you using?
Can I get your affiliate link to your host? I wish my site loaded up as
quickly as yours lol
Incredible! This blog looks just like my old one!
It’s on a entirely different subject but it has pretty much the same layout and design. Wonderful choice of colors!
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
I’ll go ahead and bookmark your website to
come back down the road. Cheers
I’ve been surfing online greater than 3 hours these days, but I never found any
fascinating article like yours. It’s pretty worth sufficient for me.
In my opinion, if all webmasters and bloggers made good
content material as you did, the net will probably be much more helpful
than ever before.
This is a topic that’s near to my heart… Many thanks! Exactly where are your contact details though?
Nice post. I was checking constantly this blog and I am impressed!
I care for such information a lot. I was seeking this particular
Very useful info particularly the last part
information for a long time. Thank you and good luck.
I was wondering if you ever thought of changing the page layout of your website?
Its very well written; I love what youve
got to say. But maybe you could a little more
in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or 2 images.
Maybe you could space it out better?
Great post. I will be going through a few of these issues as well..
Everyone loves what you guys are up too. This sort of clever
work and exposure! Keep up the very good works guys
I’ve included you guys to my own blogroll.
I am regular reader, how are you everybody? This article posted at this web page is really good.
Hurrah, that’s what I was looking for, what a data!
present here at this weblog, thanks admin of this web page.
I visited many web pages but the audio feature for audio songs existing at this site is truly excellent.
At this time it looks like BlogEngine is the top blogging platform available
right now. (from what I’ve read) Is that what you’re using on your
blog?
Hello! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up
losing months of hard work due to no data backup.
Do you have any solutions to stop hackers?
← Vorheriger Kommentar
Nächster Kommentar →
{ 7 Trackbacks }