— update vom 17. August —
Nachdem seit Montag mit rheinmainDEAL (F.A.Z und Frankfurter Neuen Presse) und mydealbayern (Passauer Neue Presse) zwei neue Verlags-Groupons dazu gekommen sind, habe ich die Liste aller Groupons aus deutschen Verlagen bzw. Regional- und Zeitungsverlagen mal wieder aktualisiert.
— ursprünglicher Artikel vom 4. April 2011 —
Die Integration von Groupon- und Coupon-Angeboten ist ein vielversprechender Weg indirekte Erlösmodelle im Online-Journalismus zu realisieren
Verlage testen Groupon – oft leider lieblos
Seit einiger Zeit tut sich in dem Bereich auch schon was. Die WAZ hat mit WestDeal vor rund eineinhalb Jahren vorgelegt. Inzwischen sind einige andere Zeitungen und Verlage nachgezogen. Eine Übersicht über die aktuellen Verlags-Groupon-Klone:
http://www.westdeal.de/ WAZ-Mediengruppe
http://www.sachsendeal.de/ Leipziger Verlags- und Druckerei GmbH & Co. KG
http://www.norddeal.de/ Verlagsgesellschaft Madsack GmbH & Co. KG
http://www.schwabenland-deal.de/ Reutlinger General-Anzeiger Verlags GmbH + Co. KG
http://www.rheinmaindeal.de/ F.A.Z. und Frankfurter Neue Presse
http://www.mydealbayern.de/ Passauer Neue Presse Verlags GmbH
http://www.rheinneckardeal.de/ Rheinpfalz Online GmbH & Co. KG
http://www.bayerndeal.de/ Main Post GmbH & Co.KG
In eine sehr ähnliche Richtung gehen die Auktions-Angebote, die von einigen Verlagen momentan angeboten werden, bzw. in den Startlöchern stehen:
http://www.hamburg-bietet.de/ Hamburger Abendblatt / Axel Springer AG
http://www.welt-bietet.de/ Welt Online / Axel Springer AG
http://www.sachsenbietet.de/ Chemnitzer Verlag und Druck GmbH & Co. KG
http://reiseauktion.mainpost.de/ Main-Post GmbH & Co. KG
http://auktion.tagesspiegel.de/ Verlag Der Tagesspiegel GmbH
http://www.das-bietet-zeitreiseauktion.de/ ZEIT online GmbH
Gemein haben alle von Verlagen gestarteten Groupons, dass sie von ein und demselben technischen Anbieter betrieben werden: banghaus Print-Online-Auktions GmbH. Die Idee dahinter ist recht clever. Den Verlagen wird eine All-In-One Lösung geboten, die den Einstieg bzw. den Test für Groupon-, Coupon- und Auktions-Seiten als Erlösmodell einfacher machen soll. Es sind keine hohen Investitionen für Technik, Software und Design nötig und auch mit der Betreuung fallen intern keine Kosten an.
Die Konzepte müssen gut integriert werden
Kritisch sehe ich an der Sache, dass sich die eigentliche Anbieter, sprich die Verlagshäuser, nicht wirklich tiefgründig mit den Modellen und Konzepten dahinter auseinander setzen. Einen ähnlichen Ansatz gab es vor einigen Jahren schon mit diversen Live-Shopping Whitelabel-Lösungen. Ähnlich wie damals werden einige der Angebotsseiten ziemlich lieblos integriert und laufen als Stiefkind auf der X-ten Unterseite oder sind versteckt in den Shopping- oder Service-Rubriken.
Eine Sinnvolle Verknüpfung findet – gerade online – nicht oder nur sehr unzureichend statt. Wenn überhaupt, wird mit Bannerwerbung auf die Angebote hingewiesen. Eine redaktionelle Integration und der Verusch, die Angebote und die Vorteile dahinter den Lesern näher zu bringen gibt es nicht.
Nur mit der technischen Seite ist es aber nicht getan. Ein sauber aufgesetzter Groupon muss redaktionell begleitet werden und vom Leser als Abwechslung und Erlebnis wahrgenommen werden. Nur so wird aus dem Groupon-Angebot auch ein wirklicher Mehrwert und daraus ergibt sich die Chance auf ein tragfähiges Erlösmodell im Online-Journalismus.
Hier warte ich noch auf den einen oder anderen Verlag oder Lokalblog, der mit einem räumlich extrem begrenzten Groupon aufzeigt, was und wie man mit dem Konzept etwas erreichen kann. Richtig eingebunden, ist davon sicher einiges zu erwarten.
Mehr zum Thema auf netzleser:
Coupons und Gutscheine als Chance für (Lokal)Zeitungen
e-commerce vs. Journalismus: Groupon-Konzepte für Lokalzeitungen
WESTDEAL: Groupon hyped das lokale Netz
Weitere Artikel auf netzleser:
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- derwesten.de: erster Groupon für Lokalzeitung *update* *update* Inzwischen ist eine WESTDEAL-Anzeige auf der Startseite von DERWESTEN eingebunden. Leider noch etwas unscheinbar und relativ weit unten in der Sidebar. Einen redaktionellen Beitrag konnte ich bisher noch nicht finden. Aber es sind ja...
- Coupons und Gutscheine als Chance für (Lokal)Zeitungen Ich habe vor einiger Zeit schon mal über Groupon Konzepte als Chance für Lokalzeitungen geschrieben. Jetzt habe ich gerade einen Beitrag bei www.niemanlab.org über den Aufschwung von Coupons/ Gutscheine im amerikanischen Markt gelesen. Gutscheine waren...
- e-commerce vs. Journalismus:
Groupon-Konzepte für Lokalzeitungen In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile... - Blinkenlichten mit eigenem Youtube-Kanal – Interessantes Format mit viel Info Die Blinkenlichten Produktionen GmbH & Co. KG ist die Produktionsfirma von Mario Sixtus und Julius Enders. Den meisten wird wahrscheinlich vor allem der elektrische Reporter ein Begriff sein. Seit gestern gibt es unter BlinkenTV auch...
{ 1631 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
I loved as much as you’ll receive carried out right here.
The sketch is attractive, your authored material stylish.
nonetheless, you command get got an nervousness over that you wish be delivering the following.
unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this
hike.
Here is my site: Virtual Production
Hi, i think that i noticed you visited my website so i came to go back
the desire?.I’m attempting to in finding things to enhance my web site!I assume its good enough to make use of some of your
concepts!!
Feel free to visit my web-site: big data
That is very interesting, You are an overly skilled blogger.
I have joined your feed and sit up for looking for extra of your excellent post.
Additionally, I have shared your site in my social networks
Also visit my site :: WIshareFI Captive Portal
My brother recommended I would possibly like this website.
He was once entirely right. This submit actually made my day.
You can not consider just how so much time I had spent for this
information! Thank you!
Feel free to surf to my web blog – sports headhunters
Hello there I am so excited I found your web
site, I really found you by error, while I was searching on Google
for something else, Anyhow I am here now and would just like to say thank you for a fantastic post and a all round
entertaining blog (I also love the theme/design), I don’t have time to read it all at the minute but
I have saved it and also added your RSS feeds, so when I have time I
will be back to read more, Please do keep up the awesome job.
My homepage … best wig
Appreciate this post. Let me try it out.
Review my web site :: Surfex coverings
Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
I’m undoubtedly enjoying your blog and look forward to new updates.
Here is my web page: Receh88
Pretty! This was a really wonderful article.
Thanks for providing this info.
Here is my page: Surfex coverings
I visit daily a few web pages and sites to read articles
or reviews, however this webpage offers feature based articles.
My homepage tete de lit ikea
Amazing blog! Do you have any tips and hints for aspiring writers?
I’m planning to start my own site soon but I’m a little lost
on everything. Would you advise starting with a free platform like Wordpress or go for a paid option? There
are so many options out there that I’m completely overwhelmed ..
Any recommendations? Kudos!
Look into my site – ดูหนังใหม่
Hi, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot
of spam remarks? If so how do you stop it, any plugin or anything
you can advise? I get so much lately it’s driving me mad so
any help is very much appreciated.
Also visit my blog post; Best clothing subscription box for women
It’s amazing to go to see this web page and reading the views of all colleagues about this
piece of writing, while I am also keen of getting knowledge.
Feel free to visit my site … Website company westchester
This website certainly has all of the information and facts I needed concerning this subject and didn’t
know who to ask.
My brother recommended I might like this blog. He was entirely
right. This submit truly made my day. You cann’t believe simply how a lot time
I had spent for this information! Thank you!
Asking questions are in fact nice thing if you are not understanding something totally, but this piece of writing provides nice understanding yet.
Very good article! We are linking to this great post on our site.
Keep up the great writing.
My web site … Clothing subscription box
I all the time used to read article in news papers but now as I am a
user of web thus from now I am using net Best clothing subscription box for women articles, thanks to web.
After I originally commented I appear to have clicked on the -Notify me when new comments
are added- checkbox and from now on every time a comment is added I recieve 4 emails
with the exact same comment. There has to be an easy method you are
able to remove me from that service? Thanks a lot!
my webpage luxury hair
You should be a part of a contest for one of the most useful sites on the
web. I’m going to recommend this site!
Also visit my website – Investing in Ukraine
Fastidious replies in return of this difficulty with solid arguments and telling everything concerning that.
Look at my website Hartsdale coffee
Very rapidly this site will be famous among all blog visitors, due to it’s fastidious posts
Take a look at my web site; Furniture and delivery store NY
Simply wish to say your article is as amazing. The clarity in your post is simply nice and
i could assume you are an expert on this subject. Fine with your permission let me to grab your feed to
keep updated with forthcoming post. Thanks a
million and please keep up the gratifying work.
Visit my website; brazilian hair
Hey! This is my 1st comment here so I just wanted to give
a quick shout out and say I genuinely enjoy reading through your posts.
Can you suggest any other blogs/websites/forums that go over the
same subjects? Thanks a lot!
Feel free to visit my web site :: Flower delivery Miami
Howdy! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any
recommendations?
my webpage; WIshareFI Captive Portal
I could not refrain from commenting. Very well written!
My site – Architectural 3D Services
Heya i am for the first time here. I found this board and I in finding
It truly useful & it helped me out much. I am hoping
to give something back and help others such as
you helped me.
Also visit my site plant based market NYC
You actually make it seem so easy with your presentation but I
find this matter to be really something which I think I would never understand.
It seems too complex and extremely broad for me. I’m looking forward for your
next post, I will try to get the hang of it!
Feel free to surf to my website عبد اللطيف الميراوي
It is perfect time to make some plans for the future and it’s time to
be happy. I have read this post and if I could I want to suggest you few interesting things or advice.
Perhaps you can write next articles referring to this article.
I desire to read even more things about it!
Feel free to visit my website metaverse
It’s hard to come by experienced people in this particular topic, but you seem like you know what you’re talking about!
Thanks
my blog post :: hire sports product managers
It’s amazing designed for me to have a site, which is
useful in support of my know-how. thanks admin
My webpage – bradesco dental
I am regular visitor, how are you everybody?
This piece of writing posted at this web site is actually pleasant.
Here is my web-site sports consulting firms
Thank you, I’ve recently been looking for information approximately this topic
for ages and yours is the greatest I’ve found out so far.
But, what about the bottom line? Are you positive in regards
to the source?
my website – tête de lit 160×200
My brother suggested I might like this website.
He was totally right. This post truly made my day. You can not imagine just how much time
I had spent for this info! Thanks!
Also visit my webpage; tête de lit avec rangement intégré
Hi to all, because I am truly eager of reading this blog’s post to be updated on a regular basis.
It consists of nice material.
Review my web site :: tete de lit rotin
I am regular visitor, how are you everybody? This paragraph posted at this web page is truly pleasant.
Also visit my web site – Hartsdale coffee
Wow, wonderful weblog format! How lengthy have you been running a blog for?
you made running a blog look easy. The full glance of your website is excellent, let alone the content!
my homepage: tête de lit coussin suspendu
ivermectin lotion http://stromectolabc.com/
stromectol generic
My brother recommended I might like this web site. He was entirely right.
This post actually made my day. You can not imagine simply how much time I had spent for
this info! Thanks!
my web-site … White plains coffee
Hi! I’ve been reading your website for some time now and finally got the courage to go ahead
and give you a shout out from Humble Tx! Just wanted to
mention keep up the great work!
Here is my website – 4×4 closure
When some one searches for his essential thing, so he/she wishes to be available that in detail, thus that thing
is maintained over here.
Here is my web page tête de lit coussin suspendu
Nice post. I learn something new and challenging on sites
I stumbleupon on a daily basis. It’s always helpful to read through content from other writers
and practice a little something from their websites.
my webpage – tête de lit 160×200
Nice blog here! Also your website loads up fast!
What host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as fast as yours lol
Also visit my web page: Best clothing subscription box for women
Undeniably believe that that you stated. Your
favourite justification seemed to be at the web the easiest thing
to consider of. I say to you, I certainly get annoyed even as folks think about concerns that they plainly don’t understand about.
You managed to hit the nail upon the top and also outlined
out the entire thing without having side-effects , folks can take a signal.
Will likely be again to get more. Thank you
Thanks for sharing your thoughts about tête de lit avec rangement intégré.
Regards
Nice post. I used to be checking continuously this weblog and I’m inspired!
I take care of such information much.
Very helpful info specially the closing phase
I used to be seeking this particular information for a long time.
Thank you and good luck.
Feel free to visit my web site … Website company New York City
Piece of writing writing is also a fun, if you
be familiar with then you can write or else it is complicated to write.
Feel free to visit my blog :: Furniture store New City NY
stromectol 3 mg dosage http://stromectolabc.com/
ivermectin 3mg
After looking over a handful of the articles on your site, I seriously appreciate your way of blogging.
I book-marked it to my bookmark website list and will be checking back soon.
Please visit my web site too and tell me your opinion.
Feel free to surf to my webpage :: adhesive remover
https://www.wikipedia.org
Oh my goodness! Impressive article dude!
Many thanks, However I am encountering difficulties with your RSS.
I don’t understand the reason why I can’t join it. Is there anybody getting similar
RSS issues? Anyone that knows the solution can you kindly respond?
Thanx!!
Here is my web blog … Furniture store New City NY
← Vorheriger Kommentar
Nächster Kommentar →
{ 1 Trackback }