*update*
Inzwischen ist eine WESTDEAL-Anzeige auf der Startseite von DERWESTEN eingebunden. Leider noch etwas unscheinbar und relativ weit unten in der Sidebar. Einen redaktionellen Beitrag konnte ich bisher noch nicht finden. Aber es sind ja auch noch ein paar Tage bis zum Start.
*/update*
Das hat zum Glück nicht lange auf sich warten lassen: Mit der WAZ-Mediengruppe, bzw. DERWESTEN steigt die erste deutsche Lokalzeitung in das Groupon-Fieber mit ein. Ich hatte Mitte Januar schon drüber geschrieben, dass sich Groupon-Konzepte sehr gut für Lokalzeitungen eignen. Vor ein paar Tagen ist zu dem Thema auch ein Kommentar auf theeuropean.de erschienen. In sechs Tagen geht es also los. Unter www.westdeal.de gibt es ab 15. März das erste deutsche Gruppenkauf-Angebot eines klassischen Verlagshauses.
Die Seite ist sehr schön gestaltet und übersichtlich gehalten. Mich freut vor allem, dass die Macher das Konzept scheinbar richtig verstanden haben: Sie versuchen erst gar nicht ein großes “Sammelangebot” für den kompletten Ruhrpott zu starten, sondern bieten spezielle Angebote für die einzelnen Gebiete und Städte. Zumindest lässt der Newsletter darauf hoffen.
Im About schreibt WESTDEAL dazu:
WESTDEAL ist eine Gutschein-Plattform, die tolle Schnäppchen aus vielen verschiedenen Bereichen wie z.B. Lifestyle, Gastronomie, Wellness, Beauty, Sport, Event, Dienstleistung oder Handel in Ihrer Stadt oder Region mit hohen Rabatten anbietet! Um diese Konditionen zu erhalten, wird eine Einkaufsgemeinschaft gebildet. Die einzige Bedingung ist der Verkauf einer bestimmten Anzahl an Gutscheinen innerhalb einer festgelegten Zeit.
Gut gefällt mir, dass auch gleich auf die Vorteile für die Händler und Anbieter der Aktionen eingegangen wird. Immerhin steht und fällt alles mit den passenden Schnäppchen. Wie ich es mir gewünscht habe, ist das Einstellen von Angeboten für die Händler komplett kostenlos. Erst am Ende der Aktion muss der Händler eine Provision an WESTDEAL zahlen – aber nur, wenn die Aktion erfolgreich war:
- Sie erhalten kostenfreie Werbung.
- Die Werbung erfolgt online und in Ihrer Lokalzeitung.
- Sie erreichen durch crossmediale Werbung neue Zielgruppen.
- Ihr Unternehmen erhöht seinen Bekanntheitsgrad in kürzester Zeit.
- Sie gewinnen viele Neukunden.
- Sie erhöhen Ihren Umsatz.
- Sie haben kein Risiko.
- Sie haben kein Investment.
- Sie haben keinen Aufwand.
- Die Abwicklung erfolgt über WESTDEAL.
- Nur wenn der Deal zustande kommt, erhält WESTDEAL eine geringe Marge.
Spannend wird jetzt nur, wie mutig die Redaktion vom Westen bei der endgültigen Umsetzung ist. Bisher ist auf der Seite noch nichts zum WESTDEAL zu finden. Ich hoffe mal, dass sich das die nächsten Tage ändert und das Angebot gut auf der Startseite integriert wird und nicht irgendwo im Shop-Bereich untergeht und versauert – das ist vor ein, zwei Jahren schon einigen Versuchen von Liveshops auf Zeitungsseiten passiert.
Entscheidend für den Erfolg oder Misserfolg wird für den WESTEN jetzt sein, ob es gelingt, die Leser und die Anbieter der Aktionen von dem neuen Angebot zu begeistern. Dafür braucht es auch redaktionellen Content, der das Konzept erklärt, die Vorteile zeigt und Lust darauf macht.
Weitere Artikel auf netzleser:
- e-commerce vs. Journalismus:
Groupon-Konzepte für Lokalzeitungen In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile... - Coupons und Gutscheine als Chance für (Lokal)Zeitungen Ich habe vor einiger Zeit schon mal über Groupon Konzepte als Chance für Lokalzeitungen geschrieben. Jetzt habe ich gerade einen Beitrag bei www.niemanlab.org über den Aufschwung von Coupons/ Gutscheine im amerikanischen Markt gelesen. Gutscheine waren...
- STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
{ 329 Kommentare }
Nächster Kommentar →
Ich finde den Vorstoss von DERWESTEN gut und sinnvoll. WestDeal hält bereits wichtige Asstes für einen Erfolg: (a) eine Anzeigen-Abteilung, (b) Kontakt zu Händlern und (c) Glaubwürdigkeit bei Nutzern.
Das alles kann helfen diesen Groupon-Klon zu etablieren. Allerdings wird auch WestDeal am Anfang Marketing-Geld in die Hand nehmen müssen, um das Modell in der breiten Masse bekannt zu machen – so wie es Citydeal gerade macht.
PS: Ich erwarte immer noch einen Klon von PRINZ und Qype …
ja, die Vorteile a) b) c) sind wohl bei jeder Lokalzeitung gegeben. Darum ist der Schritt von DERWESTEN selbst ein Groupon aufzusetzen nur folgerichtig. Ich hoffe, dass noch einige folgen werden.
Beim “Marketing-Geld” haben Zeitungen dazu noch den Vorteil, dass sie sich ziemlich geil selbst bewerben können. Immerhin haben sie bisher die Marketing-Gelder der anderen eingesackt…
Von Qype hab ich auch schon einiges erwartet. Aber irgendwie kommen die nicht richtig in die Pötte.
Komme ja nicht umhin zu sagen, dass es schön zu hören ist, dass DerWesten mit einem eigenen Groupon endlich eben den Westen an den Start bringen. Die Groupons haben sich ja in erster Linie auf Ost- und Süddeutschland beschränkt. Wie man bei http://www.tagesangebote.de sehen kann, sind die Deals im Ruhrgebiet noch eher spärlich gesät. Das sollte sich schleunigst ändern.
I and also my friends ended up going through the excellent tricks from your site while then developed a terrible suspicion I had not expressed respect to the blog owner for those secrets. All of the boys happened to be totally excited to study all of them and have in effect truly been taking pleasure in those things. Thank you for getting simply considerate and then for settling on some incredible subject matter millions of individuals are really eager to be informed on. My personal honest regret for not saying thanks to you earlier.
I actually wanted to make a simple note in order to express gratitude to you for all the lovely tips and hints you are sharing at this site. My particularly long internet lookup has at the end been recognized with really good strategies to talk about with my co-workers. I would repeat that we website visitors are extremely fortunate to dwell in a fabulous site with very many marvellous individuals with valuable secrets. I feel really privileged to have discovered your entire site and look forward to plenty of more entertaining minutes reading here. Thanks once more for a lot of things.
I want to get across my appreciation for your generosity in support of men who actually need guidance on this important subject. Your special commitment to passing the message all around ended up being particularly powerful and has surely allowed people much like me to attain their dreams. This insightful publication denotes much a person like me and even more to my mates. Regards; from each one of us.
I have to point out my admiration for your kind-heartedness in support of persons that require help with this concept. Your real commitment to passing the message all around was pretty helpful and has specifically allowed men and women like me to achieve their aims. Your entire helpful tutorial indicates so much to me and additionally to my office colleagues. With thanks; from each one of us.
I as well as my friends have been checking the best key points from your web site and so suddenly I had an awful suspicion I never thanked the web site owner for those strategies. The ladies ended up so very interested to study them and have in actuality been taking advantage of these things. Appreciation for genuinely really accommodating as well as for choosing this form of fabulous themes millions of individuals are really wanting to be aware of. My sincere apologies for not saying thanks to you sooner.
I am just commenting to make you know what a awesome experience my friend’s girl enjoyed browsing your web page. She came to understand plenty of things, including what it is like to possess a wonderful coaching spirit to have many more completely fully understand certain hard to do things. You truly surpassed our desires. Thank you for delivering those practical, trusted, educational and also easy tips on the topic to Kate.
I as well as my buddies happened to be taking note of the great guidelines from your site then at once got a terrible suspicion I had not expressed respect to the site owner for those tips. Most of the boys had been as a consequence stimulated to learn them and already have in reality been making the most of those things. Appreciate your indeed being quite thoughtful and also for choosing variety of fine topics millions of individuals are really desirous to know about. My very own honest regret for not expressing appreciation to you earlier.
I wanted to compose you one very little remark to help thank you so much yet again for these pleasing tactics you’ve shared on this site. This is really incredibly open-handed with you to deliver without restraint precisely what numerous people would have advertised for an e-book to help with making some dough for their own end, specifically given that you might have done it in case you desired. The solutions likewise served as the great way to fully grasp that other individuals have the same dreams really like my very own to understand a whole lot more related to this condition. I know there are several more enjoyable periods up front for people who find out your blog.
I as well as my friends were actually going through the excellent things found on the blog while quickly came up with a horrible suspicion I had not expressed respect to the website owner for those techniques. Those young men ended up stimulated to read them and have now seriously been taking pleasure in these things. We appreciate you really being really considerate and then for getting this kind of amazing guides millions of individuals are really desirous to be aware of. My personal sincere apologies for not expressing gratitude to earlier.
I would like to convey my love for your kind-heartedness giving support to all those that absolutely need guidance on in this topic. Your very own dedication to getting the solution all over has been surprisingly powerful and have in every case made men and women just like me to reach their goals. Your warm and helpful guidelines denotes a whole lot a person like me and further more to my peers. Best wishes; from each one of us.
I in addition to my buddies appeared to be viewing the nice procedures located on your site then at once I had an awful feeling I never expressed respect to the web site owner for those secrets. The men happened to be as a consequence passionate to study them and have without a doubt been taking advantage of them. Many thanks for actually being simply helpful as well as for considering such useful useful guides millions of individuals are really wanting to be informed on. My very own sincere apologies for not expressing gratitude to you sooner.
I and also my guys were found to be studying the best items on your site and then at once got a horrible suspicion I never thanked the web site owner for those secrets. Those guys had been consequently very interested to read them and already have pretty much been tapping into those things. Thanks for really being well accommodating and then for picking out varieties of important subject matter millions of individuals are really eager to be aware of. Our own honest regret for not expressing gratitude to sooner.
I have to convey my affection for your kindness giving support to visitors who must have assistance with the issue. Your real commitment to passing the solution throughout appears to be really significant and have all the time permitted guys much like me to reach their dreams. This important key points implies much a person like me and further more to my mates. Warm regards; from each one of us.
I wanted to construct a small word to be able to say thanks to you for all the magnificent items you are placing on this site. My considerable internet lookup has at the end of the day been paid with reasonable content to share with my contacts. I would suppose that we website visitors actually are extremely endowed to dwell in a really good place with many perfect people with great hints. I feel really privileged to have used the webpages and look forward to many more exciting minutes reading here. Thank you again for everything.
I wish to express some thanks to the writer just for bailing me out of this type of circumstance. Just after surfing throughout the online world and meeting proposals that were not productive, I was thinking my life was gone. Being alive without the strategies to the problems you have solved by way of your good article content is a serious case, and those that might have badly affected my career if I had not noticed your web page. Your talents and kindness in handling everything was invaluable. I don’t know what I would’ve done if I hadn’t encountered such a solution like this. It’s possible to now look ahead to my future. Thanks a lot very much for your skilled and results-oriented guide. I will not be reluctant to endorse your web site to anyone who should have assistance about this subject.
I intended to compose you a tiny note in order to thank you the moment again with the superb things you have discussed in this article. It has been really generous with people like you to present easily what a few individuals would’ve sold for an ebook to earn some dough for themselves, principally seeing that you might have done it if you decided. The points also acted to become a good way to be aware that most people have the same dream the same as mine to find out way more with respect to this matter. I know there are numerous more pleasurable opportunities up front for individuals that read your blog post.
I would like to convey my respect for your generosity for men and women that actually need help on this particular concern. Your very own commitment to passing the solution all over appears to be wonderfully effective and have always permitted professionals like me to realize their aims. The interesting hints and tips indicates a lot to me and even further to my office workers. Regards; from all of us.
I and my friends happened to be reading the good tips from the website then at once developed a terrible feeling I never thanked the website owner for those tips. The men were so thrilled to read all of them and already have surely been taking pleasure in them. Many thanks for actually being very kind and also for picking this kind of good things millions of individuals are really needing to be aware of. My sincere regret for not saying thanks to you earlier.
My wife and i felt now happy Edward managed to finish up his basic research while using the ideas he made through your site. It’s not at all simplistic just to choose to be handing out concepts that many the rest may have been making money from. We grasp we have the blog owner to thank for this. Those explanations you made, the straightforward web site navigation, the friendships your site help to engender – it is all fantastic, and it’s really letting our son in addition to our family do think this concept is amusing, which is really fundamental. Thank you for everything!
I simply wanted to say thanks again. I do not know the things I would have gone through without those strategies shared by you relating to this subject matter. Previously it was a very terrifying circumstance in my position, nevertheless taking a look at the skilled manner you handled that made me to jump over gladness. I will be happy for this service and thus trust you comprehend what a powerful job that you’re getting into educating people today thru your blog. I’m certain you’ve never come across any of us.
I would like to show my affection for your generosity giving support to individuals who require help with this one area. Your personal dedication to passing the message along turned out to be definitely significant and has without exception empowered associates like me to get to their aims. Your entire invaluable advice indicates a great deal a person like me and even more to my office workers. Best wishes; from each one of us.
I wish to express my appreciation to you just for bailing me out of this problem. After surfing through the online world and getting techniques which were not powerful, I believed my entire life was done. Living without the solutions to the difficulties you’ve resolved all through the article content is a critical case, as well as those that could have badly affected my career if I had not encountered your web page. Your personal competence and kindness in controlling a lot of things was helpful. I’m not sure what I would’ve done if I had not encountered such a solution like this. I’m able to at this time look forward to my future. Thanks a lot very much for the professional and sensible guide. I will not be reluctant to recommend the website to any individual who requires assistance about this subject matter.
I would like to express some appreciation to you just for bailing me out of this particular matter. Just after searching through the online world and obtaining basics which were not pleasant, I believed my entire life was over. Living without the presence of solutions to the issues you’ve solved through your entire guide is a critical case, and ones that would have in a negative way damaged my entire career if I had not noticed the blog. Your actual capability and kindness in taking care of a lot of stuff was excellent. I don’t know what I would have done if I hadn’t come upon such a thing like this. I can also at this time look forward to my future. Thanks a lot very much for your reliable and results-oriented guide. I will not be reluctant to propose your blog to any individual who would need guidelines on this problem.
I must express my thanks to you for bailing me out of this type of problem. As a result of checking through the online world and obtaining basics which were not powerful, I thought my entire life was done. Existing devoid of the strategies to the difficulties you have solved as a result of the post is a serious case, as well as the kind which might have negatively damaged my career if I had not come across your site. The competence and kindness in dealing with every part was valuable. I’m not sure what I would’ve done if I hadn’t come across such a subject like this. I can also at this moment look ahead to my future. Thanks for your time very much for the impressive and effective guide. I won’t hesitate to recommend the blog to anyone who needs and wants recommendations about this matter.
I am writing to make you know of the amazing experience my wife’s princess undergone viewing your blog. She came to find numerous things, which include how it is like to possess an incredible teaching style to make men and women very easily gain knowledge of certain hard to do things. You really did more than readers’ expectations. I appreciate you for distributing these priceless, healthy, informative and also cool tips about your topic to Gloria.
I precisely had to thank you so much yet again. I am not sure the things I would’ve taken care of in the absence of the type of creative ideas revealed by you over such subject. It seemed to be the daunting issue for me personally, however , seeing a specialized mode you processed that took me to jump over fulfillment. I’m grateful for this advice as well as have high hopes you know what a great job that you’re providing training people all through your webblog. Most likely you haven’t encountered any of us.
I simply wished to appreciate you once more. I am not sure the things that I would have tried without the actual solutions shared by you about this topic. Entirely was a real terrifying problem in my position, nevertheless noticing a well-written style you resolved it made me to leap for delight. Extremely happy for your assistance and even trust you find out what an amazing job that you’re accomplishing teaching the rest through your website. I’m certain you haven’t met any of us.
I simply wanted to appreciate you once again. I’m not certain what I would’ve followed without the type of points provided by you concerning this situation. It became the hard matter in my view, but spending time with your professional strategy you managed that made me to cry with joy. I am thankful for the support and even expect you really know what an amazing job you’re providing educating most people all through your web page. Probably you haven’t met any of us.
Thank you for all your valuable effort on this website. My aunt really loves setting aside time for internet research and it’s really easy to understand why. All of us notice all about the lively medium you provide advantageous guidance by means of the web site and as well invigorate participation from other people on the situation then our favorite daughter is in fact being taught a lot. Take pleasure in the rest of the new year. You are doing a fabulous job.
Thanks for every one of your hard work on this site. My mum really loves working on investigations and it is simple to grasp why. A number of us notice all about the dynamic means you offer both interesting and useful items through the website and as well cause response from some others on that concept so my princess is without a doubt becoming educated a lot of things. Take advantage of the remaining portion of the year. You have been carrying out a glorious job.
I would like to show some appreciation to this writer just for rescuing me from this type of matter. Just after browsing throughout the the web and finding views which were not pleasant, I thought my entire life was over. Being alive devoid of the strategies to the problems you have resolved by means of the article content is a serious case, as well as those that would have in a wrong way affected my career if I hadn’t discovered the website. Your own personal talents and kindness in playing with all the things was useful. I don’t know what I would’ve done if I had not discovered such a stuff like this. It’s possible to at this moment look ahead to my future. Thanks for your time very much for your high quality and sensible help. I won’t be reluctant to propose your web site to anybody who desires guidelines about this matter.
I wanted to jot down a comment to be able to appreciate you for the precious steps you are giving out on this website. My considerable internet search has at the end of the day been rewarded with reputable ideas to share with my neighbours. I would repeat that most of us website visitors are definitely blessed to live in a remarkable community with very many brilliant individuals with great suggestions. I feel quite blessed to have seen the website page and look forward to some more enjoyable minutes reading here. Thank you once again for everything.
I wanted to draft you this tiny note just to say thank you the moment again about the awesome tactics you have shown here. This is quite open-handed of you to convey extensively all that numerous people would’ve marketed as an ebook to help with making some dough on their own, even more so seeing that you might have done it in case you desired. The advice also worked like the great way to understand that many people have the identical fervor the same as my very own to understand a good deal more in respect of this matter. I’m certain there are lots of more fun occasions up front for folks who go through your website.
I am commenting to make you understand what a nice experience my wife’s child found using your web site. She came to understand a wide variety of details, with the inclusion of how it is like to have an awesome coaching mindset to have a number of people very easily thoroughly grasp certain complex topics. You truly surpassed readers’ expected results. Thanks for delivering the essential, trusted, explanatory and easy guidance on the topic to Jane.
I must get across my love for your kind-heartedness supporting those people that must have assistance with that concept. Your personal dedication to passing the message along had been extraordinarily significant and have in every case helped guys and women just like me to achieve their desired goals. This helpful facts denotes a whole lot a person like me and still more to my colleagues. With thanks; from each one of us.
Thank you for each of your efforts on this web page. Kim really loves working on investigations and it’s really simple to grasp why. My partner and i learn all concerning the powerful manner you create informative tricks on the blog and in addition inspire participation from some other people on the article plus my princess is certainly being taught a lot of things. Have fun with the remaining portion of the year. You are always doing a superb job.
Thank you a lot for providing individuals with remarkably wonderful possiblity to read in detail from this website. It is usually very great and as well , jam-packed with amusement for me and my office acquaintances to search the blog at minimum thrice every week to learn the new guidance you have got. And definitely, I am just always happy for the splendid tips and hints served by you. Selected two ideas in this article are basically the best we have all ever had.
Thank you a lot for providing individuals with remarkably remarkable opportunity to read critical reviews from this website. It can be very nice plus packed with fun for me personally and my office peers to visit your web site not less than 3 times every week to read through the latest issues you have. Not to mention, I am just actually amazed considering the impressive solutions you serve. Some two ideas on this page are in fact the most effective we have all ever had.
I enjoy you because of all of your labor on this blog. My mum enjoys managing internet research and it’s really easy to see why. A lot of people hear all about the compelling medium you produce effective items on this website and as well as welcome contribution from others on that area of interest while my girl is certainly starting to learn so much. Enjoy the remaining portion of the new year. You have been carrying out a good job.
Thanks for all of the efforts on this web site. Kim enjoys carrying out investigations and it is simple to grasp why. My partner and i learn all relating to the lively form you offer worthwhile secrets through this web site and improve contribution from visitors about this article and my daughter has been becoming educated a whole lot. Enjoy the rest of the year. You’re doing a useful job.
I have to express my appreciation to this writer just for rescuing me from this particular crisis. Just after scouting throughout the world wide web and coming across advice which were not productive, I was thinking my entire life was gone. Existing without the strategies to the problems you’ve fixed by way of your good short post is a serious case, as well as those which could have in a wrong way damaged my career if I had not come across your website. Your primary skills and kindness in dealing with all things was crucial. I don’t know what I would’ve done if I hadn’t encountered such a stuff like this. It’s possible to at this point look forward to my future. Thanks for your time so much for the skilled and sensible guide. I won’t be reluctant to endorse your blog to anyone who requires care on this matter.
I needed to create you that little observation in order to thank you over again on your awesome ideas you’ve shared on this site. It is certainly shockingly generous with you to provide unreservedly all that a few people could have marketed as an e-book to get some profit for their own end, certainly given that you might have done it in case you decided. The inspiring ideas also worked as a easy way to be aware that other people online have similar fervor just as mine to figure out a great deal more in regard to this matter. I am certain there are millions of more enjoyable situations ahead for those who browse through your site.
I am just commenting to make you understand what a nice experience my princess gained visiting your blog. She learned a wide variety of issues, with the inclusion of what it’s like to possess an awesome helping mood to get many people without hassle master selected very confusing subject areas. You really surpassed readers’ expected results. I appreciate you for distributing these priceless, trusted, explanatory and fun thoughts on this topic to Tanya.
I’m writing to make you understand what a great experience my wife’s daughter found studying your blog. She learned a lot of pieces, including what it’s like to possess an awesome giving mood to have other people effortlessly know precisely selected specialized topics. You actually exceeded people’s expectations. Thank you for producing these powerful, healthy, explanatory not to mention unique tips on the topic to Lizeth.
I wanted to send a simple message to appreciate you for all of the fantastic points you are showing at this website. My time consuming internet investigation has finally been paid with reputable information to exchange with my friends and family. I ‘d assert that many of us site visitors actually are rather blessed to dwell in a useful website with many outstanding people with very beneficial concepts. I feel very much happy to have encountered your entire web pages and look forward to so many more pleasurable moments reading here. Thanks once more for a lot of things.
I really wanted to jot down a simple message in order to express gratitude to you for these magnificent tips you are writing at this website. My time intensive internet look up has at the end of the day been paid with pleasant facts to write about with my colleagues. I ‘d believe that we visitors actually are definitely endowed to dwell in a great place with very many perfect people with useful suggestions. I feel truly blessed to have discovered your entire website page and look forward to many more brilliant moments reading here. Thank you once again for a lot of things.
I am glad for writing to make you be aware of what a amazing encounter my friend’s princess went through visiting your blog. She figured out such a lot of pieces, which include what it’s like to possess an incredible helping style to get certain people completely master several hard to do matters. You really exceeded her expectations. Many thanks for distributing those insightful, safe, explanatory not to mention easy guidance on this topic to Jane.
Nächster Kommentar →