istlokal.de will Lokaljournalismus weiter pushen

von Steffen Greschner am 12. November 2011 · 197 Kommentare

Ganz aktuell ist wieder mehr Bewegung in den Lokaljournalismus gekommen. Hardy Prothmann vom Heddesheimblog und Peter Posztos von der Tegernseerstimme haben aus istlokal.de eine gemeinsame Firma gegründet:

Ziel der Unternehmung ist die professionelle Unterstützung des freien und unabhängigen Lokal- und Regionaljournalismus in Deutschland, Österreich und der Schweiz.
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Die Kunden erhalten die Nutzungsrechte für das von der Firma entwickelte Layout “istlokal” zur freien Verwendung. Darin enthalten sind Hosting, Support und Weiterentwicklung. Darüber hinaus tauschen sich die Mitglieder im betreuten Forum über Erfahrungen aus, um ihre Angebote qualitativ immer weiter zu verbessern.
(…)
Grundlage für das Produkt sind die vier Säulen Journalismus, Technik, Vermarktung und Recht. Dementsprechend gibt es für die Kunden Newsletter und Handlungsanleitungen. Die Kunden erhalten zudem eine fundierte und praxisnahe Beratung zu diesen Themenbereichen.

Die Kunden von istlokal Medienservice UG (haftungsbeschränkt) werden gleichzeitig Teil einer Nachrichten-Agentur-Organisation. Der Austausch von Inhalten ist obligatorisch. Ideen und Konzepte, Lösungen und Anwendungen teilen sich die Kunden solidarisch, um einen möglichst guten Lokaljournalismus im Internet unabhängig von großen Verlagen voranzutreiben.

Ähnlich, wie vor einiger Zeit schon die Passauer lokalnews GmbH, sieht man auch bei istlokal.de den ersten Schritt in der Technik. Das auf WordPress basierende CMS wurde in den letzten eineinhalb Jahren auf der Tegernseerstimme getestet und weiterentwickelt.

Istlokal.de war ursprünglich als Verein angedacht. Bei der Gründung war ich als Gründungsmitglied mit dabei. Der Schritt aus dem Netzwerk eine Firma zu gründen ist absolut richtig. Unter dem Dach eines Vereins war istlokal zu schwerfällig und nur bedingt handlungsfähig.


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