EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
It’s an remarkable post for all the internet people; they will obtain advantage from
it I am sure.
cialis|buy cialis|generic cialis|cialis pills|buy cialis online|cialis for sale
If you adhere to these steps and take good care of your TPE
doll will be simple. Firstly, you need how to clean tpe doll prevent any
stains. Dolls wearing dark-colored clothes will stain easily.
This is especially the case with deep-blue TPE.
But, there were so lots of things different desiring great.
They weren’t burning treated wood. There weren’t a billion houses in the
world at period. Everything was cleaner because we hadn’t had with
regard to you destroy all this yet.
My website :: Fireplaces Uk
Panel Folding Screens must be at least 10-12 inches wider than your fireplace opening to gives
the folds inside of screen balance so quite simple tip
completed. The panel folding screens are presented in different
styles and components.
Feel free to visit my blog post: buy Fireplaces
Try replacing your addiction with something else.
This become music, painting or something creative, techniques fulfilling.
Of course mean switch to another drug either or any other product
destructive!
My web blog cbd for sale
Most reputable locksmiths comes in a vehicle with distribute
name on it, and enquire of business cards and invoices with
the firm’s name in it.
Also visit my web site – locksith
If you’ve ever lost your car keys, then you’re aware of
how difficult it is. You’ve been rushing around all daylong, working or playing sports,
and all of a sudden your car is missing. It is essential that
you have it on you at all times.
Feel free to surf to my blog post – car keys lost [Gabriela]
Why would you buy a cleaning service or a contractor to remodel your kitchen? It’s
because you either do n’t need to perform work yourself or that you do not
have the knowledge, tools, and skills to do the job personally.
my webpage; Locksith
Some people wear running fanny backpacks. I’ll admit – I’m attain a great big fan of which will.
I don’t like fanny packs in much less – I’m certainly not going to put one when I’m producing.
But, I know that there are they that love them.
my web site … replacement Car keys cost
4) This may come as being a surprise. but Europe has insects, likewise.
Your vacation is in order to involve spending lots
of your time outdoors, so bring some repellant should be
those pests at gulf.
Feel free to surf to my web page … Clothes rental service (http://www.gogreenfoundation.com)
Squidoo is often a social content website that encourages
one to promote your business, yourself and exactly what you may interested in.
Also visit my web-site: search Engine Optimization Seo
A short term loans for poor credit-term loan may be applied for in high
street cash stores. There are many shops that offer lenders,
and some will even pay the money you need in just a few minutes.
Appreciating the commitment you put into your website and detailed information you offer.
It’s great to come across a blog every once in a while that
isn’t the same unwanted rehashed material. Great read!
I’ve saved your site and I’m adding your RSS feeds to my Google
account.
When have got your shortened list want should discuss with
to the business you anyone you know has any recommendations or any experience with any for this
companies relating to your list. Pay attention to what pals have condition expertise.
my web page: locksmith Nearme
Vinyl Countdown is a 5-reel, 9 payline video slot
by using a 50′s rock ‘n’ roll theme. Vinyl Countdown is really a nostalgic associated
with downtown diners, wingtip shoes, banana splits, milkshakes, and jukeboxes.
Here is my web-site Game Slot Online
Hemp is a category of botanicals that encompasses cultivars of Cannabis Sativa.
It is one of the fastest-growing plants in the
world despite the many uses it has. It is able to create a variety of products, from
paper to clothing.
Also visit my blog: cannabidiol for sale usa
Although safety is important in regard to decoration, fireplace accessories are easy and safe cope
with. Get to know those you should avoid as well as the things that safe for that fireplace.
my web page … buy fireplaces
Cbd Drink Online water comes with many benefits, but you should
be aware of dangers that it could pose. Learn more about the advantages of this beverage here.
You may wonder whether you should even try it.
But the best part is that it’s legal to consume.
Lesbian lick creamy pussy
Anal teens big ass
College indian
Belohnung f r lehrling
Amp 1591 amp 1610 amp 1575 amp 1586 amp 1603 amp
Aline moraes
Korean vigrin
Hot redhead toilet big tits anal
Deep throath gag mature drtuber
Angelina jolie and other celebs turns into sluts
When purchasing Best Cbd Edibles Near Me
edibles, you should be sure to verify that the CBD products are made
from full-spectrum hemp extract or isolate extract. This is important as they can be different in terms of quality and dosage from one another.
The market for cannabis Edibles Uk could grow to $10 billion by 2020.
While this is still far off, it is something to keep an eye on. Walmart has said
it will carry THC-infused groceries within the
next ten years.
How a number of you may be familier with Cubs in order to as as the Loveable Nonwinners?
Just about anyone who is obviously any good cursory baseball fan or even knows someone is
any fan likely raised their hand.
my page; 토토사이트
Alternate spellings and endings. Think laterally, think creatively, think how others would spell or term something.
Carry out you going to optimise for ‘jewelry’ or ‘jewellery’ – or each of the?
How about ‘website’ or ‘web site’?
My web site … Search Optimization
I like the helpful info you provide in your articles.
I will bookmark your weblog and check again here regularly.
I am quite certain I’ll learn many new stuff right here!
Good luck for the next!
my site – http://167.99.31.97
Thank you a lot for sharing this with all people you
actually understand what you are talking about! Bookmarked.
Please additionally seek advice from my site =). We could have a hyperlink exchange arrangement among us
WOW just what I was searching for. Came here by searching for
phòng khám xương
things to do in sheringham norfolk Park is the premises
around Sheringham Hall.
With havin so much content do you ever run into any issues of plagorism
or copyright violation? My blog has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the web without my permission.
Do you know any ways to help stop content from being ripped off?
I’d definitely appreciate it.
Sheringham Park is the grounds around things to do in sheringham norfolk Hall.
Sheringham Park is the premises around things to do indoors near sheringham Hall.
What is New U Life SOMADERM Transdermal Gel.
Also visit my page python open sea bot
XYGENYX, a licensing company for FDA-registered products.
Also visit my page; opensea sell bot discord
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored subject matter stylish.
nonetheless, you command get got an nervousness over that you wish be delivering the following.
unwell unquestionably come more formerly again as exactly the same nearly very
often inside case you shield this increase.
I just like the helpful information you supply on your articles.
I will bookmark your weblog and check once more right
here frequently. I am fairly sure I will be told lots of new
stuff right right here! Good luck for the next!
An artificial USP human growth hormone (somatropin).
Feel free to visit my page; opensea bot buy
things to do indoors near sheringham Park is
the premises around Sheringham Hall.
In this situation, the life insurance firm’s loan.
My blog post … Bookmarks
things to do in upper sheringham Park is the premises around Sheringham Hall.
They have items to sell or solutions to offer.
Look at my page opensea bidding bot github
My brother suggested I might like this web site. He was entirely right.
This post truly made my day. You cann’t imagine just how much time I
had spent for this info! Thanks!
what to do in sheringham norfolk Park is the premises around Sheringham
Hall.
what to do in sheringham norfolk Park is the grounds around Sheringham Hall.
What is New U Life SOMADERM Transdermal Gel.
Have a look at my page; opensea bot github
Genuine HGH Advantages (NewULife Hgh Gel Not Examined Yet).
Feel free to surf to my web site; item431722077
Let me reveal you in my evaluation of NewULife.
Also visit my web page: opensea bot offer
things to do indoors near sheringham Park is
the premises around Sheringham Hall.
Link exchange is nothing else except it is simply placing the other person’s blog link on your page at proper place and other person will also do same in favor of you.
Sheringham Park is the premises around things to do in upper sheringham Hall.
NewULife Ranks. Invite to my NewUlife Evaluation.
My webpage :: opensea bidding bot github
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }