EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Ferodrox is an industry development testosterone booster.
my site – item430644169
Cosmetics utilized enhance the way you look. Makeup has been around for
many centuries. Website known that used cosmetics to grow their beauty were the
Egyptians. Makeup days past was just simple eye coloring or some material for you should take in.
When you quiet your mental chatter, this sensing becomes more apparent.
This can possibly be known in the quiet space between your effortless thinking
when reflecting on an interaction whilst person accessing.
My web blog private Psychiatrists manchester
The Armani Mania fragrance is for many both women and
women. For your men, Mania is named a distinct fragrance that combines vetiver and cedar offers
this scent is captivating aura.
Have a look at my page Men’s Aftershave
Children’s rooms can be fun to be seen. Here you can have a lot of
color and in some cases animals if you like. Even if you just fixing up a room loft beds for girls as soon as
the grandchildren stay a about a week you might as well
do it with style and glitter.
There are many different treatment for adhd in Adults uk
options for ADHD for adults. The most effective approach is medication. There are numerous types of ADHD medications, each with each
having its own range of side negative effects.
Just remember some simple tips to help you to get special dress that you want
with cheap selling price. You can shop smart and
have that inexpensive and chic dress. Maintain reading to find out how to discover bargain dress for party.
Also visit my web blog :: clothes service monthly
Online pakistan Dramas PK
Dramas is a great way to watch Pakistani dramas.
This is the most convenient way to stream your most loved television shows and films at home.
Where anyone begin with skin appreciate men? Well, this will be the question challenge of quite
a few men. There is a certain method the good and effective skin care regimen.
To begin all, you should get started an issue basics.
Feel free to visit my website mens Aftershave Black friday
Ferodrox is a sector innovation best testosterone booster 2021 on amazon
booster.
Magnificent beat ! I wish to apprentice while you amend your
website, how could i subscribe for a blog website?
The account aided me a acceptable deal. I had been tiny bit acquainted of this your
broadcast provided bright clear concept
my web site: private Psychiatrists london
I desire to stress using a outset that i am NOT a doctor.
I cannot give any medical advice, only friendly and sincere suggestions.
Look into my web page: Cost of private Psychiatrist uk
A recaptcha solver v3 is an API that provides a user-friendly way to bypass the captcha
protection on your website. The method offers an access token that can be used to
bypass the security of your website.
my blog: Test Php script
Use nationwide holiday flowers that happen to be abundantly on season and readily seen on local.
Thus, you save money on wedding flowers. Happen to be flowers available all
year round, but there several flowers on a certain season barely.
Here is my page; Monthly Wardrobe (Thisistomorrow.Info)
I must thank you best cbd e liquid for sale uk – rcs.delhigovt.nic.in, the efforts you have put in penning this site.
I really hope to view the same high-grade blog posts from you later on as well.
In truth, your creative writing abilities has motivated me to get my own, personal site now
While you can bring your vehicle to a dealership to get an fiat punto ecu repair [http://www.altoparana.Pr.gov.br] repair,
you should take it to a professional to conduct a thorough inspection. ECU issues can cause many problems.
This could be caused by an issue with the sensor or a wiring problem.
Renting an elegant cocktail dress is a fantastic option to make a statement at your next party or event.
These dresses can be rented for an inexpensive price, and are
much less difficult to locate than a dress to rent; https://dan-darin-mako.hatenablog.com/iframe/hatena_bookmark_comment?canonical_uri=https%3A%2F%2F.s.s.c.s.e.v%40Www.Elegbederafiukenny%40P.Laus.I.Bleljh%40H.Att.Ie.M.C.D.O.W.E.Ll2.56.6.3Burton.Rene%40G.Oog.L.Eemail.2.1%40www.med.nu.ac.th%2Findex.php%3Fa%5B%5D%3D%3Ca%2Bhref%3Dhttps%3A%2F%2Fwearmywardrobeout.com%2F%3Erent%2BDresses%3C%2Fa%3E%3Cmeta%2Bhttp-equiv%3Drefresh%2Bcontent%3D0%3Burl%3Dhttps%3A%2F%2Fwearmywardrobeout.com%2F%2B%2F%3E, you purchase.
Geo TV is one of the most well-known television channels that is based in Pakistan. It airs programming in Urdu.
From the late 1990s on, the format of the show has been around.
My webpage :: Pakistani Dramas Online 2020
Because are usually so compact in size, they are ideal for traveling, learning a lot less
space while you are receiving to your destination.
Feel free to surf to my blog post :: folding Mobility scooter near me
What skin care regime do you utilize? Do you use Neutrogena products or are you prefer a
slightly higher-scale product? The contemporary Vegan Cosmetics Uk sector is certainly enjoying good results these days.
The Ghost Alarm System
Immobiliser is an aftermarket device which protects your car from
being stolen by generating a unique PIN code. The PIN code is used to begin your vehicle.
Make specific the person you hire is an accredited and bonded electrician. An indication of
looking for a good electrician good contractor
is someone who also will have a permit that authorizes perform they
go about doing.
Now, let us take these as examples – someone is skilled to be a plumber or electrician, they’re
the best and they’re running incredibly own business however reckon success comes in order to
improving their skills with plumbing courses and electrical.
my web site :: Electricians Near Me
Ferodrox is a market innovation best testosterone booster canada booster.
For a start, completely most likely need for your referral letter from your existing practitioner.
Brand new wii console worry, most general practitioners already have
a list of their own favorite psychiatrists whom supply refer you to.
Feel free to surf to my webpage – private Psychiatric practice
Add these athletes reasons for the fact that gel
is reasonable to buy and in order to understand use,
a person can probably begin have an understanding of why so many people
love using their gel fireplace near me more than any
other heating solution they’ve.
On Leela’s insistence, Vanraj returns to temporarily stay with
the Shahs to fulfil his duties as a father.
Have a look at my web blog; desi tv shows
Ferodrox is an industry development best testosterone booster 2021 gnc booster.
It is a very powerful best testosterone booster 2021 bodybuilding booster.
It is an extremely effective testosterone booster.
Here is my web site … item430641264
Appreciate this post. Let me try it out.
It is a really powerful best testosterone booster canada 2020
booster.
Ferodrox is a sector advancement testosterone booster.
My webpage: item430640871
Hi! I know this is somewhat off topic but I was wondering if you knew where
I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty finding one?
Thanks a lot!
Awesome things here. I am very glad to see your article. Thank
you a lot and I’m having a look forward to contact you. Will you please drop me a
e-mail? https://audiomack.com/linay48938
Ferodrox is an industry innovation best testosterone booster uk booster.
Awesome website you have here but I was wanting to know if you knew of any discussion boards that cover the same topics talked about in this article?
I’d really love to be a part of online community where I can get responses from other
knowledgeable people that share the same interest. If you have any
suggestions, please let me know. Many thanks!
Ferodrox is a sector innovation best testosterone booster bodybuilding forum booster.
Heya i am for the first time here. I found this board and I find It really useful
& it helped me out a lot. I hope to give something back and help others
like you helped me.
It enhances your power and also sexual performance degrees.
Also visit my web blog best natural testosterone booster canada (Jermaine)
It enhances your power and also sexual efficiency degrees.
Feel free to visit my web blog item430626306
It is an extremely effective best testosterone booster amazon canada booster.
tadalafil order online no prescription https://www.tadalafilico.com/ tadalafil order online no prescription
Ferodrox is a sector development best testosterone booster for males over 40 amazon booster.
Max hardcore piss face fuck
old fat arab women
Portugal escola
Sneezeing nose to slaves mouth xhamster
Chimami sakai
Step sister seduce step son
homemade anal pain
Chinese hidden changshoing room
Xvideo bangladeshi girlfriend
Spitong
It enhances your energy as well as sex-related performance levels.
Feel free to surf to my site: best testosterone booster 2021 reviews
you’re in reality a excellent webmaster.
The site loading speed is incredible. It kind of
feels that you are doing any distinctive trick.
Furthermore, The contents are masterwork.
you’ve performed a fantastic job in this topic!
Ferodrox is a market advancement best testosterone booster in india booster.
It is a really powerful best testosterone booster amazon booster.
It boosts your energy and sex-related performance levels.
my blog; best testosterone booster 2021 reviews
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }