EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Even when you are resting, it helps to shed fats.
Here is my page … exposure negative reviews
Become avon rep is a multi level marketing company and traditionally a direct selling company.
Now with such fantastic opportunity publish be requesting might be asking the location where the
problem is considered to be.
Cbd Gummies For Sale Gummies can be an excellent way to allow
CBD to be absorbed without the need for an entire pill.
They come in a variety of flavors sizes, shapes, and concentrations.
You could consider complementing the architecture of property by
selecting a corresponding doorstep. Moldings and raised replacement upvc door panels near me could
look appealing in the of standard house.
And who could possibly resist your own own “how-to” video, demonstrating the latest Becoming avon Rep brand?
You could also post a call to action to recruit new
representatives and use the fan page to connect with and use as a coaching forum.
The website of Sensi Seeds is user-friendly and includes a variety of options and tools.
The web Site developers anticipated the customer’s needs and incorporated those into the
site.
Depending with the brand and model of your Replacement car Keys near me
you may want to proceed to the dealer to have new copies made.
Sometimes additional keys or transponders will over ride and mess your own cars alarm system which can at
times void the warranty.
You may be a little eerie a good in wall fireplace. But, it recently been done.
Only building a normal wood burning fireplace inside the wall cost thousands
a person add the chimney and all the structural modifications
will need to be manufactured.
Also visit my blog post: fireplaceandstove.Co.uk
cbd gummies (https://demo.osclasspoint.com) are a convenient and easy method to consume your CBD every day.
They can be taken everywhere and are quickly absorbed into the body, making them an ideal choice for those who travel.
There can also be less expensive methods of decoration, nevertheless it really
depends on the type of fireplace that you’ll
be using. For people with enough space, you might still show off some pictures or trophies onto your fireplace.
Have a look at my webpage :: buy Fireplaces
CBD Gummies
are an excellent way to allow CBD to be taken in without the need for a whole pill.
They come in a variety of kinds, sizes, and concentrations.
There is also another less expensive methods of decoration, but it also depends using a type of Fireplace uk you may be using.
If you’ve got enough space, you can invariably show off some pictures or trophies onto your fireplace.
The ghost immobiliser near me (earnvisits.com) is an auto immobiliser that connects to the vehicle’s CAN BUS data network,
and requires a 4 digit pin code to begin the engine.
One from the first anyone should do if discover that your personal
home has been broken into is to call the police.
The next step is to call a respectable locksmith.
Locksmiths can easily repair or replace most locks in this area.
Here is my webpage; car Lock outs
Faulty locks on cars, too, can make the difference between a Sunday drive and being stuck Locked out of the car your cold.
Step three is to conduct interviews of the firms that take
your document. You should have a subscriber list of questions that you want to ask all the companies or individuals you are looking at.
my site: 24-7 locksmith
Organically grown CBD is the finest CBD Gummy. These are often safe and don’t cause
any negative side effects when used according to the directions.
They are a good choice as an alternative medicine to pain or stress relief.
Check out my web blog Hemp Gummies uk
At this point, now you are ready to the new car door locks.
Accumulates take out the clip coming from a snap ring how to unlock a car door without a key encourage the lock
core to be removed. Place a new lock core before placing new snap ring that can place fresh lock core in align.
Travel services that provide routing information and maps are accessible.
This can help stop you from taking an improper turn or getting
lost when you’re traveling.
My webpage Auto Lock Smiths
Right here is the right website for anyone who really wants to
understand this topic. You understand a whole lot its almost
hard to argue with you (not that I actually will need to…HaHa).
You certainly put a new spin on a topic that has been written about for many years.
Excellent stuff, just great!
Here is my web blog – double glazing (Ina)
The process of cutting the car key is influenced by several elements.
While a professional can quickly and accurately cut keys without any trouble,
the technicalities can prove challenging.
On most car windows there is really a small triangle
printed through your manufacturer. Learn How To Replacement Panel For Upvc Door From The Movies – Profile – myhydrolab.com Hydroponics Forum particular serial number
is a simple point with a number. It is vital the year of
manufacture of the glass.
If you are noticing condensation or if the seal
on your double glazing is broken, it’s the right time to fix it.
This prevents mould and condensation from forming and also keeps heat in How Noticable Your Home More Efficient windows.
This means that your heating bill will be
less.
The Ghost Immobiliser Price
is a car immobiliser that attaches to the vehicle’s network
of data called CAN-BUS. It needs a 4-digit pin code to turn on the engine.
If primary has a computer chip to barefoot jogging then this mini keyboard
has to be verified so it fits your motor vehicle.
Here is my webpage: auto key replacement
Some vehicle security systems work by locking out
the ignition, fuel, or electrical systems unless you want to touch
a hidden switch or insert an electronically coded ignition Spare Car Key.
Try replacing your addiction with something else.
This end up being music, painting or something creative, approaches to fulfilling.
Supply mean progress to another drug either or
anything destructive!
Also visit my blog post … Cbd Oil
I just couldn’t leave your site prior to suggesting that I really loved the standard information an individual provide on your guests?
Is gonna be back continuously in order to inspect new posts
Exipure assists your body burn fat 24 x 7.
Also visit my blog post – Bookmarks
bookmarked!!, I really like your website!
Please let me know if you’re looking for a writer
for your site. You have some really good articles and
I believe I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some
content for your blog in exchange for a link back to mine. Please send me an email if interested.
Cheers!
many thanks a lot this site can be conventional and also relaxed
Exipure reviews scam claims individuals
can shed considerable weight.
Thank you for the auspicious writeup. It in fact was a amusement account
it. Look advanced to far added agreeable from you!
By the way, how could we communicate?
Great delivery. Solid arguments. Keep up the amazing work.
Hi there to every single one, it’s in fact a
fastidious for me to go to see this web page, it contains
precious Information.
Exipure claims users can lose substantial weight.
Stop by my page; exposure negative reviews
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand.
It seems too complicated and very broad for me. I am
looking forward for your next post, I’ll try to get the hang of it!
Hi there! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?
wonderful post, very informative. I’m wondering why the other experts of this sector do
not understand this. You must continue your writing.
I am confident, you have a great readers’ base already!
I just could not leave your site before suggesting that I
actually loved the standard information an individual provide on your guests?
Is going to be again regularly to check out new posts
Also visit my webpage: Unknown
порно мамки
Hello everybody, here every one is sharing these kinds of
know-how, thus it’s fastidious to read this weblog, and I used to visit this blog every day.
It is an all-natural means to lose weight.
Here is my site exipure reviews amazon
It is a natural means to reduce weight.
my blog – exipure reviews reddit
exipure reviews australia asserts customers can lose substantial
weight.
exipure reviews scam
aids your body shed fat 24 x 7.
Everything published was very logical. However, what about this?
what if you were to create a killer headline?
I am not saying your content is not good., however suppose you added something to maybe grab people’s attention? I mean EPD-Medien fragt
den Netzleser is a little boring. You might peek at Yahoo’s home page and watch how they write article
titles to grab viewers interested. You might try adding a video or a picture or two to get people interested about everything’ve written. In my opinion,
it could bring your posts a little livelier.
Also visit my blog post :: Unknown
This is the right site for anybody who would like to find out about
this topic. You realize so much its almost hard to
argue with you (not that I actually will need to…HaHa).
You definitely put a brand new spin on a topic that’s been written about for a long
time. Excellent stuff, just excellent!
Yesterday, while I was at work, my sister stole my iPad
and tested to see if it can survive a 30 foot drop,
just so she can be a youtube sensation. My apple ipad is now destroyed and
she has 83 views. I know this is completely off topic
but I had to share it with someone!
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }