EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Its like you read my mind! You seem to know so much about this,
like you wrote the book in it or something. I think that you
can do with a few pics to drive the message home a bit, but other than that, this is
excellent blog. A great read. I will certainly be back.
Hello There. I found your blog using msn. This is an extremely well written article.
I will make sure to bookmark it and come back to read more
of your useful information. Thanks for the post.
I’ll certainly return. https://www.instapaper.com/p/alphachains
Fastidious replies in return of this matter with firm arguments and describing the whole thing about that. https://community.windy.com/user/alpha676
Yes! Finally someone writes about quotes.
Hello just wanted to give you a brief heads up and let you know
a few of the images aren’t loading correctly.
I’m not sure why but I think its a linking issue. I’ve tried it in two different browsees and both show the same outcome.
I could not refrain from commenting. Exceptionally well written!
Hello would you mind letting me know which web host you’re using?
I’veloaded your blog in 3 different browsers aand I must say this blog loads
a lot faster then most. Can you suggest a good internet hosting provider at a honest
price? Kudos, I appreciate it!
If some one wants to be updated with latest technologies
therefore he must be visit this web page and be up to date every day.
exipure reviews reddit claims individuals can shed significant weight.
Marvelous, what a webpage it is! This website provides helpful information to us, keep it up.
Hmm is anyone else experiencing problems with the
images on this blog loading? I’m trying to find
out if its a problem on my end or if it’s the blog.
Any responses would be greatly appreciated.
It is a natural method to drop weight.
Also visit my blog … exipure reviews Reddit
Check references. Locksmith can also give you more references that you can choose.
Contact at least two within the references. When the locksmith S claims that he’s not comfortable to deliver this information,
choose an individual for the job.
If a person not associated with habit of making use of key chains for your important keys then you have to learn the
phone number of emergency locksmith service.
Misplaced or lost keys might be found by people of
devious motive.
Feel free to visit my blog post Smith Lock Near Me
I was recommended this web site by my cousin. I am not sure whether this post is written by him as
no one else know such detailed about my difficulty.
You’re incredible! Thanks!
Keep on working, great job!
website
I have read so many articles or reviews on the topic of the blogger lovers however this paragraph is in fact a
fastidious piece of writing, keep it up.
Sweet blog! I found it while searching on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I
never seem to get there! Cheers
Hi, this weekend iis nice in favorr of me, beause this occasion i aam reading
this enormous informative post here at my home.
Oh my goodness! Amazing article dude! Thank you so much,
However I am having problems with your RSS. I don’t understand
why I cannot subscribe to it. Is there anybody
else getting identical RSS issues? Anyone who knows the solution can you kindly respond?
Thanks!!
Howdy, I believe yojr web site could possibly be having interfnet browser compatibility issues.Whenever I look
at your web ssite in Safari, it looks fine however, if opening in IE, it’s got
some overlapping issues. I simplky wanted to give you a quickk heads up!
Aside from that, excellent blog!
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that
I get in fact enjoyed account your blog posts. Anyway I will
be subscribing to your augment and even I achievement you access consistently
fast.
Lick lesbiancunt
small tits
Latina vibrator
big lacting tit
Thai girl fucked in panties
The key to sex jacqueline lovell
blackmailed
Women vs boy
indianoutdoor slip
Wife hotelboy
You are so cool! I do not suppose I have read anything like that before.
So great to find someone with a few genuine thoughts on this topic.
Seriously.. many thanks for starting this up. This website is one thing
that is needed on the internet, someone with a little originality!
Hi there, i read your blog frm time to time and i own a similar
one and i was just wondering if you get a lot of spam remarks?
If so how do you stop it, any plugin or anything you can suggest?
I get so mucch lately it’s driving me crazy so any
support is vvery much appreciated.
This is really fascinating, You’re an overly skilled blogger.
I have joined your feed and stay up for looking for more of your magnificent post.
Also, I’ve shared your site in my social networks
It is an all-natural method to lose weight.
my site: Exipure reviews scam
Fast forward two years I was so terribly depressed.
I’m in my 30′s. and am suffering from ED since the year 2018.
I’ve tried a variety of things. I didn’t like making whatever I tried.
My wife was exhausted of my inability to be able to. We were getting
further apart.
It wasn’t until I found these Vidalista pills on The
America Meds website that my life took a turn for the better.
To be honest, the Vidalista Pills weren’t going to be effective for me.
Surprise, these Vidalista pills really did work. I saw my erection getting better in just 3 weeks.
After having been on them for 3 months, I can honestly say
that I am now an entire machine. LOL.
My wife absolutely loves. She can’t get enough of me.
You can get Vidalista pills from the US Meds If you suffer from ED.
It is possible to purchase Vidalista from The
USA Meds. It’s going to revolutionize your life.
Hi colleagues, its great post on the topic of educationand
fully explained, keep it up all the time.
web site
Hey there! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
It’s going to be finish of mine day, however before ending I am reading this fantastic article to improve my knowledge.
My partner and I stumbled over here coming from a different website and
thought I might check things out. I like what I see so now i am following you.
Look forward to going over your web page again.
Looking for SEO services? Or need consultancy in SEO
or digital Marketing? Contact khurram Jamil, He is Google Certified SEO Expert
and Trainer. you can reach him at https://web.facebook.com/khurramjamilseo/
You actually make it seem really easy along with your presentation however
I to find this matter to be actually something which I believe I might by no means understand.
It seems too complex and extremely wide for me. I’m looking forward in your next publish, I’ll try to get
the hang of it!
I constantly spent my half an hour to read this website’s content all the time along with a cup of coffee.
Quality content is the crucial to be a focus for the viewers to pay a
visit the web page, that’s what this web site is providing.
BAT burns 300x extra calories than common fat.
my web-site: exipure reviews amazon
If some one needs expert view regarding running a blog then i propose him/her to
pay a visit this weblog, Keep up the pleasant work.
Since the admin of this website is working, no hesitation very quickly it will be famous, due to its quality contents.
Hello i am kavin, its my first occasion to commenting anyplace,
when i read this post i thought i could also make comment
due to this brilliant paragraph.
I am no longer certain the place you’re getting your info, however good topic.
I needs to spend some time studying more or understanding more.
Thank you for excellent info I was looking for this information for my mission.
Hi all, here every one is sharing these know-how, thus it’s fastidious to read this web
site, and I used to pay a quick visit this weblog daily.
I like the helpful information you provide in your articles.
I’ll bookmark your weblog and check again here
regularly. I’m quite sure I will learn a lot of new stuff right here!
Best of luck for the next!
Great goods from you, man. I’ve take into accout your stuff prior to and you are just extremely excellent.
I actually like what you have received right here, really like what you are saying and the
way in which during which you assert it. You make it entertaining
and you still take care of to keep it sensible.
I cant wait to learn much more from you. That is actually a wonderful
site.
Hi there would you mind letting me know which webhost you’re working with?
I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most.
Can you recommend a good hosting provider at a honest price?
Thanks, I appreciate it!
Hello there I am so glad I found your webpage, I really found you by error, while I was researching on Yahoo for something else, Nonetheless I am here now and would
just like to say thank you for a marvelous post and
a all round thrilling blog (I also love the theme/design), I don’t have time
to look over it all at the moment but I have saved
it and also added in your RSS feeds, so when I have time I will be back to read a lot more,
Please do keep up the awesome work.
Hi, yes this piece of writing is truly pleasant and I have learned lot
of things from it about blogging. thanks.
BAT burns 300x more calories than normal fat.
Also visit my blog – expired weight loss pills
Yes! Finally something about kawaii.
Hey there! I’m at work browsing your blog from my
neww apple iphone! Just wanted to say I love reading through your blog and look
forward to aall your posts! Carry on the excellent work!
homepage
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }