EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
My brother recommended I may like this web site. He used to be totally right.
This publish truly made my day. You can not imagine just how
much time I had spent for this information! Thanks!
Even when you are sleeping, it helps to burn fats.
Also visit my page expired weight loss
High levels of BAT are associated with slimmer individuals.
Here is my web-site expired weight loss
Exipure assists your body shed fat 24 x 7.
my web blog; Expired Weight loss pills
It is a natural means to slim down.
My web site: exposure negative reviews
Excellent site you have here.. It’s hard to find excellent writing like yours these days.
I truly appreciate people like you! Take care!!
It’s difficult to find educated people in this particular subject,
but you sound like you know what you’re talking about!
Thanks
BAT burns 300x extra calories than normal fat.
Also visit my homepage: Exipure reviews reddit
Excellent blog here! Additionally your web
site loads up fast! What web host are you using? Can I am getting your associate
hyperlink in your host? I desire my site loaded up as quickly
as yours lol
exipure reviews scam aids your body melt fat 24 x 7.
exipure Reviews Reddit aids your
body shed fat 24 x 7.
Exipure declares customers can lose significant expired weight loss Pills.
Exipure aids your body shed fat 24 x 7.
Take a look at my web-site; expired weight loss pills
Great article. I’m experiencing some of these issues as well..
Great goods from you, man. I have understand your stuff previous to and you’re just extremely magnificent.
I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say
it. You make it enjoyable and you still take care of to keep it smart.
I can not wait to read much more from you. This is actually a wonderful website.
Hello there, just turned into alert to your weblog through
Google, and found that it is really informative.
I’m gonna watch out for brussels. I will appreciate when you proceed this in future.
Lots of folks might be benefited out of your writing. Cheers!
It is an all-natural means to drop expired weight loss pills.
This formula is based upon weight loss study.
Stop by my homepage exipure reviews australia
I visited multiple sites however the audio quality for audio songs present at this web page is
truly excellent.
High levels of BAT are related to slimmer individuals.
Also visit my homepage expired weight loss
It is an all-natural way to lose weight.
Here is my blog – exipure reviews Amazon
Exipure Reviews Amazon declares
customers can lose considerable weight.
High degrees of BAT are related to slimmer individuals.
Here is my web site item427086897
My brother suggested I might like this web site. He used to be totally right.
This submit truly made my day. You can not imagine simply how a lot time I had spent for this info!
Thanks!
This formula is based upon weight-loss study.
my web site: Exposure Negative Reviews
High degrees of BAT are associated with slimmer individuals.
My page – exipure Reviews scam
Exipure aids your body burn fat 24 x 7.
my blog – expired weight loss pills
BAT burns 300x a lot more calories than normal fat.
Feel free to visit my blog … Expired Weight Loss Pills
Even when you are resting, it aids to melt
fats.
Here is my web site exipure reviews reddit
Pretty element of content. I just stumbled upon your site and in accession capital to assert
that I get in fact loved account your weblog posts.
Any way I will be subscribing for your feeds or even I fulfillment you access constantly rapidly.
This formula is based upon weight loss study.
My web site :: exipure reviews scam
Exipure claims individuals can shed considerable expired weight loss pills (Wilbert).
BAT burns 300x more calories than normal fat.
My website; exipure Reviews Australia
Exipure claims individuals can lose substantial expired weight loss.
Exipure claims users can shed significant weight.
Also visit my web site exposure Negative Reviews
Exipure asserts customers can shed substantial expired weight loss.
Exipure assists your body shed fat 24 x 7.
Visit my web-site expired weight loss
Needed to compose you a bit of remark so as to give many thanks as before relating to the striking opinions you have shared in this case. It is simply incredibly open-handed with you to allow extensively precisely what a few people might have distributed as an e-book to end up making some dough on their own, precisely considering the fact that you could have tried it in the event you desired. These good tips likewise acted to become easy way to know that other individuals have a similar desire similar to my very own to learn way more regarding this condition. I believe there are some more pleasant periods up front for folks who look over your website.
Needed to post you that very little word to finally say thanks again over the pleasant pointers you’ve contributed on this website. This is extremely open-handed of people like you to deliver extensively just what a few individuals might have offered for sale as an e book in making some cash for themselves, particularly seeing that you might have tried it if you considered necessary. Those tricks likewise acted to become easy way to be sure that someone else have the identical interest much like my very own to realize a whole lot more with regard to this problem. I’m certain there are numerous more fun periods up front for individuals who take a look at your site.
BAT burns 300x extra calories than normal fat.
my site – exipure reviews amazon
I must express my appreciation for your kind-heartedness in support of those people that have the need for help on in this issue. Your real commitment to passing the message around was incredibly functional and has continually allowed some individuals like me to arrive at their dreams. Your amazing useful instruction signifies a lot to me and especially to my colleagues. Best wishes; from each one of us.
My partner and I stumbled over here from a different page and thought I might as
well check things out. I like what I see so i am just following you.
Look forward to exploring your web page repeatedly.
I precisely desired to thank you so much once again. I do not know what I could possibly have handled in the absence of those methods shown by you concerning my topic. It had become a real hard condition for me personally, however , finding out a specialised avenue you resolved that took me to leap with delight. I’m thankful for this help and then pray you find out what an amazing job you are accomplishing educating the rest all through your blog. I am sure you haven’t come across all of us.
A lot of thanks for your entire work on this web site. Betty take interest in conducting investigations and it’s really simple to grasp why. Most people notice all concerning the dynamic form you give helpful things through the web site and even recommend participation from other individuals on this point so our own girl is certainly studying a great deal. Have fun with the remaining portion of the year. Your doing a dazzling job.
This formula is based upon weight loss research.
Also visit my site :: exposure Negative reviews
High levels of BAT are related to slimmer individuals.
My webpage :: exipure reviews australia
Even when you are sleeping, it helps to shed fats.
Feel free to surf to my homepage; expired weight loss pills
It is an all-natural means to drop weight.
Check out my web-site exipure Reviews Amazon
It is a natural means to drop expired weight loss pills.
High levels of BAT are associated with slimmer individuals.
Review my site – exipure reviews Australia
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }