EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Appreciating the commitment you put into your site and in depth
information you provide. It’s nice to come across a blog every
once in a while that isn’t the same out of date rehashed material.
Wonderful read! I’ve saved your site and I’m including your RSS feeds to my Google account.
Pretty great post. I just stumbled upon your weblog and
wanted to mention that I’ve really enjoyed surfing around your blog
posts. After all I will be subscribing to your rss feed and I’m
hoping you write once more soon!
Nulls Brawl APK, sınırsız mücevher ve paranın keyfini çıkarabileceğiniz tamamen kişisel bir sunucu sağlayan orijinal mobil oyunun harika bir klonudur.
Orijinal oyun şeklinde, oyun içi mağazadan para satın almanız gerekiyor
ve peşinden karakteriniz için kilit açma öğeleri satın alabiliyorsunuz.
Tıpkı orijinal oyun benzer biçimde, iki sınıftan birini seçmeniz gerekiyor: Warrior
yada Rogue. Seçim tamamen size aittir ve daha sonra
fikrinizi değiştirmeniz durumunda sonucunızı geri
alma seçeneği sunulur. Bu oyun ayrıca size kontrolleri ve komutları kullanma mevzusunda bir
eğitim verir.
It is an all-natural means to lose expired weight loss pills.
High levels of BAT are connected with slimmer individuals.
Here is my blog post; Bookmarks
exipure reviews reddit asserts users can lose
significant weight.
Looking for SEO services? Or need consultancy in SEO or digital Marketing?
Contact khurram Jamil, He is Google Certified SEO Expert and Trainer.
you can reach him at https://web.facebook.com/khurramjamilseo/
It is a natural means to drop expired weight loss pills.
High degrees of BAT are connected with slimmer individuals.
Have a look at my blog post; Bookmarks
Also when you are resting, it helps to shed fats.
Check out my homepage … exipure reviews scam
Hello, all the time i used to check website posts here early
in the morning, because i enjoy to learn more and more.
Exipure assists your body melt fat 24 x 7.
Also visit my homepage :: Exposure negative Reviews
It is a natural means to reduce weight.
My homepage: exposure negative reviews
This formula is based upon fat burning research.
Also visit my homepage; expired Weight Loss pills
exipure reviews amazon helps
your body burn fat 24 x 7.
I absolutely lobe your website.. Very nice colors & theme.
Did you makoe thiss web sikte yourself? Please reply bback as
I’m wanting to ccreate my own personal bllg andd would
love to find out where you got this from or just hat
the theme is called. Thank you!
This formula is based upon weight-loss research.
my web site: Bookmarks
BAT burns 300x more calories than regular fat.
my blog – exipure reviews australia
Incredible points. Sound arguments. Keep up the great spirit.
This site definitely has all of the information I wanted concerning this subject and
didn’t know who to ask.
Here is my page Patsy
Exipure asserts customers can lose substantial weight.
Feel free to surf to my site :: Bookmarks
I was suggested this web site by my cousin. I am not sure whether
or not this put up is written through him as no one else recognise such special approximately my problem.
You are incredible! Thank you!
This formula is based upon expired weight loss-loss study.
It is an all-natural means to drop weight.
Stop by my web page exipure reviews amazon
I constantly spent my half an hour to read this webpage’s
content all the time along with a cup of coffee.
My web blog: خرید فالوور فیک اینستاگرام
My programmer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using Movable-type on several websites for about
a year and am concerned about switching to another platform.
I have heard great things about blogengine.net. Is there a
way I can transfer all my wordpress content into it?
Any kind of help would be greatly appreciated!
This formula is based upon weight loss research.
Here is my web page: exipure reviews amazon
Exipure aids your body shed fat 24 x 7.
My site :: exposure negative reviews
Highly energetic article, I liked that a lot. Will there be
a part 2?
This formula is based upon weight-loss research study.
Also visit my web blog – exipure reviews amazon
Today, while I was at work, my sister stole my apple ipad and tested to see if it
can survive a twenty five foot drop, just so she can be a
youtube sensation. My iPad is now destroyed and she has 83 views.
I know this is completely off topic but I had to
share it with someone!
High levels of BAT are related to slimmer people.
Feel free to surf to my homepage expired weight loss (Dorothy)
Hi there to all, how is the whole thing,
I think every one is getting more from this website,
and your views are nice in favor of new users.
I like the valuable information you provide in your
articles. I’ll bookmark your blog and check again here regularly.
I’m quite certain I’ll learn lots of new stuff right here!
Good luck for the next!
exipure reviews scam
asserts customers can shed significant weight.
On average, the AdhereTech program generates 1 to 2 further fills
of specialty medications, per patient per yr.
It is an all-natural means to drop weight.
Also visit my web page – exipure reviews reddit
BAT burns 300x more calories than regular fat.
my web page … exposure negative reviews
exipure reviews reddit
assists your body shed fat 24 x 7.
It is an all-natural means to drop weight.
My site: exipure reviews reddit
exipure reviews amazon assists your body melt fat 24
x 7.
Even when you are resting, it aids to shed fats.
Feel free to visit my web site … exipure reviews australia
Pretty section of content. I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts.
Any way I’ll be subscribing to your feeds and even I achievement you access consistently rapidly.
One in all the most well-liked products many individuals are talking about these days is represented
by penis enlargement pills. All in all, the options for penis enlargement at present out there available on the market are
quite a few and it’s as much as you to decide whether you
need to choose one of these merchandise or not. Since these strategies are
“mechanical,” and since they actually target the penile tissues and buildings, and
since they actually create structural modifications within the penis and
the penile tissues and penile buildings, these methods Actually work to assist men improve the scale of
their most prized possession. It will show you how to significantly.
They may assist you see some critical progress with respect to the standard of your most intimate moments and in the long run you and your
girlfriend will never remorse having made this sort of investment, which can advantage you each.
Principally, this sort of system will stimulate your muscles
in a spectacular manner, leading to necessary outcomes for every consumer.
It is a natural means to drop weight.
Review my webpage exipure Reviews reddit
Excellent post. I used to be checking continuously this weblog and I’m inspired!
Extremely useful info specially the final phase :
) I handle such info a lot. I was looking for this certain information for
a long time. Thank you and good luck.
Hey! I know this is kinda off topic however I’d figured I’d ask.
Would you be interested in exchanging links or maybe guest writing a
blog post or vice-versa? My website goes over a lot of the same
subjects as yours and I believe we could greatly benefit from each
other. If you’re interested feel free to send me an email. I look forward to hearing from you!
Wonderful blog by the way! https://rndirectors.com/author/cates69823/
Also when you are resting, it assists to melt fats.
Feel free to surf to my web blog – exipure reviews scam
exipure reviews reddit aids your body burn fat 24 x 7.
Hello, i believe that i saw you visited my blog so i got here to go back the favor?.I’m attempting to find issues to improve my site!I suppose its good enough
to use some of your ideas!!
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }