Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism Review gibt es keine neuen Erlösmodelle, als die schon bekannten:
Direkte Verkäufe und Abogebühren
Die Möglichkeit über eine Publikation für Inhalte Geld zu verlangen wächst linear mit dessen Menge und Einzigartigkeit. Eine Zeitung kostet 1-2 Euro. Ein Magazin 2-10 Euro. Und ein Buch 10-30 Euro. Damit wird auch deutlich, welcher monetäre Mehrwert einer Nachricht durchschnittlich zugesprochen wird. Nämlich der, der nach landläufiger Meinung die Druckerschwärze, das Papier und der Vertrieb kostet.
Deshalb funktioniert laut Niles Paid Content beim normalen Leser auch nicht. Hat noch nie und wird auch nie. Bis auf wenige Ausnahmen wie Cooks Illustrated oder die Financial Times. Bei beiden Seiten zahlen die (sehr wenigen) Leser allerdings nicht primär für den Inhalt, als für die Mitgliedschaft in einer exklusiven Community.
Werbung
Der Klassiker, der sich auch online nicht ändern wird. Solange Autoren Zugang zu Lesern haben, werden Sie diesen Zugang “vermieten” können. Auch in Zeiten von twitter, facebook und google ein probates Mittel, um die eigene Leserschaft auf eine neue Marke oder ein neues Produkt aufmerksam zu machen.
Spenden
Die meisten Anzeigen in Zeitungen sind bzw. waren gleichzeitig versteckte Spenden. Werbetreibende schalteten Anzeigen, da Sie neben dem meist nicht zählbaren Effekt Ihrer Werbung die positive Wirkung der jeweiligen Publikation schätzten. Erst durch die persönliche Abkopplung der Zeitungsverlage von Ihren Werbetreibenden hat sich bei diesen eine kurzsichtige Sicht auf den ROI (Return on Investment) einer Werbeausgabe eingestellt. Verlage müssen wieder Ihre persönliche Beziehung zu den Werbetreibenden stärken damit sich auch deren Einstellung zur Bewertung Ihrer Werbeausgaben ändert.
Robert Niles: “Journalisten und Verlage können nur bestehen, wenn Sie unter den sich verändernden Umständen diese drei Modelle für Ihr Geschäft nüchtern bewerten und sinnvoll zusammenführen.”
Das Interessante an seiner Darstellung ist, dass er Recht hat. Es gibt unzählige Möglichkeiten Geld mit Inhalten zu verdienen: Kleinanzeigen, Immobilienangebote, Stellenanzeigen, Inhalte verkaufen im B2B-Bereich, Restaurantführer, Sponsoren für Kategorien, lokale Produkte verkaufen, Kundengenerierung für lokale Händler, Probefahrten für den Autohändler, Beiträge zu interessanten Produkten mit Links zu relevanten Online-Shops, Marktforschung – und das sind nur die offensichtlichsten. Aber alle basieren sie im Grunde auf einem der drei oben erwähnten Modelle.
Robert Niles schließt mit dem Satz: “Da es keine neuen Erlösmodelle im Journalismus gibt, müssen wir neue Produktionsmodelle für die Erstellung von Inhalten finden. Modelle, die auch in der Zukunft funktionieren.”
Aber das heben wir uns besser für das nächste Mal auf.
No related posts.
{ 159 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
I must express thanks to you just for bailing me out of this type of setting. Right after researching throughout the online world and obtaining views that were not beneficial, I was thinking my entire life was gone. Being alive devoid of the approaches to the difficulties you’ve sorted out by means of your main site is a crucial case, as well as ones that would have in a negative way damaged my career if I hadn’t noticed your web page. Your personal natural talent and kindness in controlling all the details was precious. I am not sure what I would’ve done if I hadn’t come across such a thing like this. It’s possible to now relish my future. Thanks for your time so much for your impressive and sensible guide. I will not hesitate to refer your web sites to anyone who should get guide about this area.
I as well as my guys came taking note of the good points from your web site and so all of a sudden developed a terrible feeling I never expressed respect to the site owner for those strategies. All of the women were as a consequence passionate to study all of them and now have truly been loving those things. Many thanks for truly being simply accommodating and also for picking out this kind of perfect useful guides millions of individuals are really desperate to know about. My sincere apologies for not expressing gratitude to you sooner.
Thanks so much for providing individuals with an exceptionally remarkable chance to read from this site. It can be very kind and also packed with a lot of fun for me personally and my office peers to visit your web site at the very least thrice a week to see the newest guidance you have got. And of course, I am actually pleased with the splendid secrets you give. Selected two ideas in this posting are truly the very best we’ve ever had.
I want to show some thanks to this writer just for rescuing me from this predicament. As a result of checking throughout the search engines and meeting ideas which are not productive, I figured my entire life was over. Existing devoid of the answers to the difficulties you’ve resolved all through the short article is a serious case, as well as the ones that could have adversely damaged my entire career if I had not come across your blog. The competence and kindness in handling the whole lot was valuable. I am not sure what I would’ve done if I hadn’t discovered such a subject like this. I can at this moment look forward to my future. Thank you very much for the high quality and amazing guide. I won’t hesitate to endorse the blog to any individual who would like counselling on this problem.
I intended to draft you the tiny observation so as to say thanks a lot as before on your amazing opinions you have shared on this site. It was quite unbelievably open-handed with you to provide easily what most people could possibly have supplied for an e-book in order to make some cash for their own end, mostly considering the fact that you could possibly have done it if you wanted. The suggestions also served like a good way to recognize that the rest have the same fervor much like my very own to know the truth somewhat more in terms of this matter. I know there are lots of more pleasurable times ahead for many who looked at your site.
I wanted to draft you a little word to be able to thank you very much again just for the magnificent tips you’ve featured here. It’s certainly shockingly open-handed of you to supply without restraint exactly what many people could have sold for an ebook to generate some cash for themselves, notably now that you might have tried it if you ever desired. These guidelines likewise served to provide a easy way to be sure that someone else have the same interest much like mine to realize a lot more around this problem. I am sure there are lots of more pleasant moments ahead for many who read carefully your blog post.
I as well as my buddies came taking note of the great guides found on your website and then instantly came up with a terrible suspicion I had not expressed respect to the website owner for those techniques. The young boys are already totally excited to learn them and have now pretty much been tapping into those things. Appreciate your actually being well kind and for deciding on varieties of beneficial themes most people are really needing to discover. My personal honest apologies for not expressing appreciation to sooner.
My wife and i got absolutely satisfied when Edward could conclude his preliminary research with the ideas he obtained out of your blog. It is now and again perplexing to just possibly be releasing guidance which often people have been making money from. We discover we now have the website owner to appreciate for that. The specific illustrations you’ve made, the straightforward web site menu, the relationships you can give support to create – it is most fantastic, and it is letting our son and us recognize that that situation is thrilling, which is exceptionally vital. Many thanks for all the pieces!
Thanks for all your labor on this blog. Kate really loves doing research and it’s really obvious why. A lot of people hear all regarding the powerful form you convey reliable solutions through this website and as well boost participation from other people on this article so our princess is undoubtedly understanding a great deal. Take pleasure in the remaining portion of the year. You are always conducting a stunning job.
My spouse and i have been quite excited when Edward could do his investigations with the precious recommendations he made out of the site. It’s not at all simplistic to simply possibly be handing out instructions that many most people may have been trying to sell. And we recognize we have the website owner to appreciate for this. The type of illustrations you’ve made, the straightforward website menu, the relationships you can give support to engender – it’s many amazing, and it’s leading our son and the family know that the topic is brilliant, which is highly mandatory. Thanks for the whole thing!
Thanks for all of your effort on this website. My mum loves making time for investigations and it’s easy to understand why. We learn all relating to the dynamic manner you convey insightful information on your blog and as well as increase response from people on the concern then my princess is truly starting to learn so much. Have fun with the remaining portion of the new year. You are carrying out a really great job.
I wanted to develop a brief note to be able to say thanks to you for all of the pleasant advice you are placing on this website. My prolonged internet lookup has at the end of the day been recognized with good suggestions to share with my family members. I would state that that many of us site visitors actually are extremely blessed to dwell in a great community with very many perfect individuals with interesting things. I feel rather happy to have discovered your entire webpage and look forward to some more thrilling moments reading here. Thanks a lot again for everything.
Thanks for all your valuable effort on this web page. Ellie take interest in participating in research and it’s simple to grasp why. Most of us know all regarding the powerful manner you give advantageous ideas on your web blog and in addition welcome contribution from website visitors on the content and our favorite princess is always being taught a whole lot. Take pleasure in the rest of the year. You have been carrying out a really good job.
I wish to show my appreciation for your kind-heartedness in support of people that must have assistance with in this topic. Your special commitment to getting the message around ended up being exceptionally important and has permitted individuals just like me to reach their pursuits. Your own interesting suggestions signifies a great deal a person like me and far more to my fellow workers. Thanks a lot; from all of us.
Thank you so much for giving everyone a very pleasant possiblity to discover important secrets from this web site. It is often so pleasurable and full of a lot of fun for me personally and my office colleagues to visit your site at a minimum 3 times per week to find out the new items you have. Of course, I’m so always happy for the attractive principles you serve. Selected 1 areas in this post are truly the most effective we have ever had.
I precisely needed to say thanks yet again. I am not sure the things that I would’ve achieved without the entire methods documented by you relating to my area of interest. Previously it was a fearsome dilemma in my view, but seeing the very expert approach you managed it forced me to weep with fulfillment. Extremely grateful for this guidance and thus wish you are aware of a powerful job that you’re carrying out instructing men and women through your blog. Probably you have never come across any of us.
I would like to show my appreciation to you for bailing me out of this type of condition. After searching through the internet and getting strategies which are not powerful, I assumed my life was over. Existing without the solutions to the difficulties you have resolved by way of your posting is a serious case, as well as those which could have badly affected my career if I hadn’t encountered the website. Your personal competence and kindness in playing with all things was priceless. I’m not sure what I would’ve done if I had not come upon such a step like this. I’m able to at this time relish my future. Thanks for your time so much for the high quality and results-oriented help. I won’t think twice to propose the sites to any person who needs to have guide about this subject.
I intended to write you this very little note to be able to give many thanks over again for all the wonderful knowledge you’ve contributed here. This has been really surprisingly generous with you to make unhampered what many people might have marketed for an electronic book to help make some cash for their own end, notably seeing that you could have tried it if you desired. Those good ideas as well worked to become a fantastic way to be aware that some people have a similar dream just like mine to figure out whole lot more when considering this matter. I am certain there are millions of more enjoyable situations ahead for many who see your blog post.
I and also my buddies have already been digesting the great guides located on your web page and then quickly I got an awful suspicion I never thanked you for those secrets. These men appeared to be certainly stimulated to read them and have in effect in reality been using them. Thank you for being indeed helpful and for considering some notable useful guides most people are really needing to be aware of. My very own sincere regret for not saying thanks to earlier.
I truly wanted to jot down a brief remark to be able to express gratitude to you for all the pleasant tricks you are giving at this website. My long internet investigation has at the end been compensated with useful suggestions to exchange with my good friends. I would admit that most of us visitors actually are extremely blessed to be in a great network with very many awesome professionals with helpful secrets. I feel really privileged to have discovered the site and look forward to really more enjoyable minutes reading here. Thanks once again for a lot of things.
My spouse and i felt happy Ervin managed to finish off his investigations using the ideas he got in your site. It’s not at all simplistic to simply happen to be releasing ideas that most people have been trying to sell. And we acknowledge we have the writer to be grateful to for this. The type of illustrations you’ve made, the simple blog menu, the friendships you can make it easier to engender – it is all exceptional, and it’s really facilitating our son and us do think that article is enjoyable, and that is highly mandatory. Thank you for the whole lot!
I am also writing to make you know of the impressive experience my wife’s girl obtained reading through yuor web blog. She learned such a lot of issues, with the inclusion of what it is like to have an amazing giving heart to get the rest without problems know just exactly some tortuous subject matter. You truly exceeded her expectations. Many thanks for displaying the powerful, healthy, revealing and fun guidance on your topic to Gloria.
I am just writing to let you be aware of what a excellent experience my cousin’s daughter experienced studying your webblog. She figured out too many pieces, which include how it is like to have a wonderful helping mindset to let other folks with no trouble learn certain very confusing matters. You truly did more than her expected results. Thank you for imparting such important, trustworthy, explanatory not to mention easy tips about your topic to Tanya.
I must express my appreciation to the writer for rescuing me from such a instance. Just after researching through the the web and getting methods that were not beneficial, I figured my entire life was over. Existing minus the strategies to the issues you have resolved all through the review is a crucial case, and those that could have adversely affected my entire career if I had not come across your web page. That natural talent and kindness in maneuvering the whole thing was tremendous. I’m not sure what I would have done if I hadn’t come across such a point like this. I can also now relish my future. Thank you very much for your expert and results-oriented help. I won’t be reluctant to suggest your site to anyone who ought to have guidance on this topic.
I needed to draft you one little note so as to give many thanks yet again with the breathtaking techniques you have documented on this page. It has been certainly particularly generous of you to make without restraint what exactly most of us would have sold for an ebook in order to make some bucks for their own end, especially considering that you might have tried it if you desired. These ideas in addition served to become a good way to be certain that other people online have the same zeal just as my personal own to learn much more in respect of this problem. I’m sure there are several more fun instances ahead for individuals that read your website.
I want to point out my admiration for your generosity in support of people that really need guidance on in this area. Your real dedication to getting the message up and down has been extremely effective and have without exception empowered people like me to arrive at their goals. Your entire helpful help and advice can mean a whole lot to me and a whole lot more to my office workers. With thanks; from each one of us.
Needed to draft you the tiny observation to be able to thank you so much again just for the beautiful advice you’ve discussed here. This has been wonderfully open-handed of you to convey extensively all some people might have advertised for an electronic book to get some dough on their own, most notably given that you could possibly have done it if you desired. The ideas in addition acted to provide a good way to know that other people have similar keenness the same as my personal own to figure out very much more related to this problem. I know there are millions of more pleasant instances ahead for people who look into your site.
My spouse and i got absolutely peaceful Emmanuel could complete his investigations by way of the ideas he acquired from your own weblog. It’s not at all simplistic to simply possibly be offering steps that people may have been selling. And we consider we’ve got the website owner to appreciate because of that. All the illustrations you’ve made, the simple web site navigation, the relationships you help to create – it’s all amazing, and it is aiding our son and us reason why this subject is excellent, and that is exceptionally essential. Thank you for all the pieces!
I’m writing to make you understand what a exceptional discovery my daughter experienced using your web page. She mastered numerous things, most notably what it’s like to have a very effective coaching character to get others clearly know just exactly some grueling subject matter. You actually surpassed visitors’ expectations. Thank you for delivering such useful, healthy, edifying as well as cool guidance on that topic to Kate.
I wish to show my thanks to you for rescuing me from such a dilemma. Right after exploring throughout the online world and obtaining strategies which were not helpful, I was thinking my entire life was well over. Living without the presence of approaches to the issues you have fixed as a result of the post is a critical case, and the ones which may have negatively affected my career if I hadn’t discovered your web blog. Your own personal talents and kindness in handling every item was helpful. I don’t know what I would’ve done if I had not come across such a subject like this. I am able to now look forward to my future. Thanks for your time so much for your skilled and amazing guide. I won’t hesitate to suggest the sites to anyone who will need recommendations on this subject.
I wanted to write you one little note to thank you very much yet again over the wonderful pointers you have provided in this case. It was quite unbelievably generous of you to present publicly precisely what a number of people would’ve advertised for an e book to get some dough on their own, and in particular since you might have tried it if you desired. The strategies likewise served to be a good way to understand that many people have the same dream much like my personal own to see great deal more around this problem. Certainly there are lots of more enjoyable periods in the future for individuals who read carefully your blog.
I simply needed to appreciate you again. I do not know what I would’ve tried without the actual tactics shown by you concerning that subject. It had been a very challenging concern in my opinion, nevertheless finding out the specialised form you resolved that forced me to cry with contentment. I will be grateful for your advice and as well , sincerely hope you know what a great job that you are putting in training people today through your webpage. I know that you haven’t encountered any of us.
Thank you for each of your efforts on this web site. Kim loves conducting internet research and it’s simple to grasp why. Many of us learn all regarding the dynamic tactic you render important guides through your website and therefore improve response from other individuals about this area while our simple princess has been learning a lot. Take pleasure in the rest of the year. You have been doing a glorious job.
I enjoy you because of all of your hard work on this web site. My daughter delights in managing investigations and it is simple to grasp why. All of us notice all regarding the lively tactic you give functional guidelines via the web blog and as well as boost participation from other individuals about this point so our girl is undoubtedly learning a great deal. Have fun with the remaining portion of the new year. You are performing a remarkable job.
My wife and i have been peaceful that Ervin managed to deal with his homework by way of the precious recommendations he was given out of your weblog. It’s not at all simplistic to just find yourself giving for free key points men and women have been selling. And now we figure out we’ve got the writer to thank for that. All of the illustrations you’ve made, the easy blog menu, the friendships you will help instill – it’s got mostly powerful, and it is making our son and the family know that this article is cool, and that is extremely indispensable. Thanks for everything!
I would like to get across my affection for your kind-heartedness supporting those who really want guidance on this important content. Your special commitment to passing the message all over has been amazingly insightful and has continually empowered many people like me to reach their objectives. Your amazing helpful advice signifies so much a person like me and further more to my mates. Many thanks; from everyone of us.
I’m also writing to let you understand of the exceptional discovery my wife’s girl undergone studying the blog. She discovered lots of details, which included what it’s like to possess an awesome teaching mindset to let certain people quite simply know just exactly a variety of tricky things. You truly did more than our own expected results. Thanks for supplying these informative, trustworthy, educational and in addition fun tips on your topic to Tanya.
I wish to show some appreciation to this writer just for bailing me out of this particular problem. Because of checking throughout the the net and meeting opinions that were not pleasant, I believed my entire life was done. Being alive devoid of the answers to the problems you’ve solved by means of your write-up is a crucial case, as well as the ones which might have adversely affected my entire career if I hadn’t discovered your blog post. Your expertise and kindness in handling every part was precious. I am not sure what I would have done if I hadn’t come across such a thing like this. It’s possible to now look forward to my future. Thanks for your time very much for the expert and sensible help. I won’t be reluctant to suggest your web blog to anybody who needs recommendations on this subject matter.
I simply wanted to say thanks yet again. I am not sure what I could possibly have tried without these tactics discussed by you regarding this area. It seemed to be the daunting case in my circumstances, but viewing your well-written way you dealt with the issue made me to weep with delight. I am happier for your information and thus sincerely hope you find out what a powerful job you have been putting in instructing many people through your website. More than likely you haven’t come across all of us.
I actually wanted to send a brief remark to thank you for these great facts you are giving out here. My extensive internet look up has finally been recognized with good quality strategies to share with my two friends. I would express that many of us site visitors are undeniably fortunate to exist in a very good community with so many marvellous professionals with beneficial concepts. I feel really blessed to have discovered your entire web pages and look forward to really more amazing moments reading here. Thank you once more for a lot of things.
I needed to send you one tiny note to thank you so much yet again considering the beautiful thoughts you’ve provided on this site. This is really seriously open-handed with you to give openly what exactly a few individuals could possibly have made available for an e-book to help make some money on their own, specifically considering that you might well have done it in case you considered necessary. Those concepts likewise worked to become fantastic way to comprehend other individuals have the same dream really like my personal own to learn a lot more in respect of this condition. I am sure there are numerous more pleasant situations in the future for those who view your blog post.
I am just writing to let you understand of the outstanding encounter our daughter developed going through your web page. She realized numerous pieces, which included what it’s like to possess a very effective coaching nature to get others easily thoroughly grasp some tortuous subject areas. You actually surpassed our own expectations. Many thanks for presenting those necessary, trustworthy, revealing as well as fun tips about this topic to Lizeth.
I simply wanted to thank you very much all over again. I am not sure what I would have taken care of in the absence of these tips contributed by you over such a field. It absolutely was an absolute frustrating problem in my position, however , considering your well-written tactic you handled that made me to jump for happiness. I’m just happier for your information as well as wish you recognize what a great job that you are providing instructing many others using a blog. More than likely you’ve never got to know all of us.
I must point out my passion for your generosity in support of all those that need help on this important theme. Your real dedication to passing the message along had been quite helpful and has constantly allowed some individuals just like me to realize their pursuits. The warm and friendly key points denotes so much a person like me and even further to my fellow workers. Thanks a ton; from all of us.
I and also my buddies ended up analyzing the best thoughts from the website and so all of a sudden came up with a terrible feeling I never thanked the blog owner for those strategies. Those women are already so joyful to study all of them and have now in fact been loving those things. Thanks for really being really accommodating and for considering varieties of smart themes millions of individuals are really eager to be aware of. My personal sincere apologies for not saying thanks to you sooner.
At this time it sounds like Wordpress is the best blogging platform available
right now. (from what I’ve read) Is that what
you’re using on your blog?
I go to see each day some websites and websites to read
articles, however this weblog offers quality based content.
ao10Ut eybezwlevgnz, [url=http://pfdqvchldmvg.com/]pfdqvchldmvg[/url], [link=http://tynfsrfmmjny.com/]tynfsrfmmjny[/link], http://qbpffuzbwbzc.com/
ivermectin cost stromectol1st – stromectol generic name
https://stromectol1st.com/# ivermectin over the counter canada
ivermectin buy online ivermectin price uk ivermectin online
Vastarel list of reputable canadian pharmacies Celexa
medicine online order https://canadarxfast.online/
pharmeasy
← Vorheriger Kommentar
Nächster Kommentar →