App-Flaute: Axel Springer und die ernüchternde Premium Content Initiative

von Steffen Greschner am 7. August 2011 · 5.874 Kommentare

Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet:

Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere positive Zwischenbilanz. Journalistische Medienmarken wie BILD und DIE WELT werden vor allem auf neuen mobilen Endgeräten wie Smartphones und Tablet-PCs intensiv genutzt; sie verkaufen über alle Plattformen hinweg jeden Tag mehr als 108.000 digitale Ausgaben (BILD) bzw. knapp 17.000 digitale Ausgaben (DIE WELT).

Springers "Tagesverkäufe" sind lediglich anders gerechnete Abonnenten: "Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)" (Quelle: Axel Springer)

Die Meldung hat sehr große Ähnlichkeit zur ersten Jubelpressemeldung vor eineinhalb Jahren:

Wir können bis heute eine höchst erfreuliche Zwischenbilanz ziehen. Die Resonanz auf den Start der neuen Mobilangebote von BILD und WELT für das iPhone hat unsere Erwartungen mit mehr als 100.000 App-Downloads bei weitem übertroffen. Nun ist es unser Ansporn, möglichst viele Nutzer dauerhaft von unseren attraktiven Angeboten zu angemessenen Preisen zu überzeugen.

War zum Zeitpunkt der ersten Pressemeldung ausschließlich die iPhone App verfügbar, sind in der Zwischenzeit Android-Smartphones und Apples iPad dazugekommen. Außerdem spricht Springer in der aktuellen Medlung nicht mehr von App-Verkäufen, sondern von der

Summe aus iPad, iPhone, ePaper, Android, Online-Abonnements (ohne freigeschaltete Print-Abonnenten)

Die generelle Nutzung mobiler Endgeräte hat im gleichen Zeitraum stark zugenommen. Sowohl Bild, wie auch Welt pushen die Apps weiterhin mit kostenlosen Testversionen. So gesehen und unter Berücksichtigung der großzügigen Rechnungsart (was alles zu den “digitalen Ausgaben” gezählt wird) sind die aktuell veröffentlichten Zahlen und das Wachstum in 18 Monaten eher ernüchternd, bis enttäuschend.

Wachstum bleibt hinter Marktentwicklung zurück

Objektiv betrachtet steigt die Nachfrage nach kostenpflichtigen Springer-Apps noch nicht einmal proportional zur gestiegenen Verbreitung und Nutzung der verfügbaren Endgeräte. Auch zu Umsatzzahlen und wirklichen Verkäufen schweigt man sich bei Springer weiter aus; auch wenn in manchen Berichten Springers erfolgreiche Digitalsparte mit erfolgreichen Premium-Apps gleichgesetzt wird. Aber das stimmt leider einfach nicht.

— update —
Mehr zum Thema gibt es noch bei Matthäus Krzykowski.
(Mit Dank für den Link an Nicole Simon)


Weitere Artikel auf netzleser:

  1. Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
  2. Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
  3. Spiegel iPhone-App zum stolzen Preis *update* Patrick hat in den Kommentaren noch auf die momentane Diskussion über Apples Kontrollwahn im App-Store hingewiesen und diesen Zapp Beitrag verlinkt. Hier noch zwei weitere Artikel zu dem Thema: Spiegel: Medien auf dem iPhone: Aufstand...
  4. STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
  5. Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...

{ 5867 Kommentare }

kyrie irving shoes Dezember 10, 2021 um 01:49

I not to mention my friends have already been examining the best strategies from your web site then suddenly developed an awful suspicion I had not thanked the web site owner for those techniques. All of the guys became as a consequence thrilled to study them and have in effect clearly been enjoying them. Thank you for really being simply thoughtful and then for going for this kind of tremendous useful guides millions of individuals are really needing to know about. My very own honest regret for not expressing gratitude to you earlier.

off white t shirt Dezember 10, 2021 um 01:49

I in addition to my buddies have already been reading through the good ideas found on the blog and then suddenly I had a horrible feeling I never thanked the site owner for those strategies. The boys came as a result very interested to see them and already have in truth been using these things. Thanks for truly being so helpful and then for using such important information millions of individuals are really needing to understand about. My very own honest apologies for not expressing gratitude to earlier.

yeezy 700 Dezember 10, 2021 um 12:01

I must show my admiration for your generosity giving support to individuals who should have help on this important area of interest. Your real dedication to passing the solution along had been remarkably functional and have frequently made guys like me to arrive at their ambitions. The useful facts can mean this much to me and even further to my mates. Thanks a ton; from everyone of us.

longchamp Dezember 10, 2021 um 12:02

I want to show some thanks to this writer for bailing me out of this type of situation. Right after searching through the world wide web and obtaining advice which are not powerful, I thought my life was over. Living without the answers to the issues you’ve sorted out by means of your good write-up is a serious case, as well as the kind that would have adversely affected my entire career if I hadn’t come across your web page. Your good expertise and kindness in touching the whole thing was important. I don’t know what I would have done if I hadn’t come across such a solution like this. I can also at this time look ahead to my future. Thank you so much for the skilled and amazing help. I won’t think twice to refer your web sites to any individual who would need guidance on this matter.

golden goose sneakers Dezember 10, 2021 um 12:02

I would like to convey my love for your kind-heartedness supporting visitors who need help with that concern. Your personal dedication to passing the message across had become amazingly practical and has consistently encouraged many people much like me to achieve their endeavors. This warm and helpful guidelines entails much a person like me and even more to my fellow workers. Best wishes; from everyone of us.

bape Dezember 10, 2021 um 22:55

I enjoy you because of all of your labor on this website. My mom loves participating in research and it’s easy to see why. A number of us notice all concerning the dynamic ways you create very important tips and tricks on your web site and therefore increase response from website visitors on that article and our favorite child has been understanding a lot of things. Have fun with the remaining portion of the new year. You’re conducting a glorious job.

yeezy 350 Dezember 10, 2021 um 22:56

I and my buddies have already been looking at the best techniques from your site and before long developed a horrible suspicion I never thanked the website owner for those techniques. All of the women came passionate to study them and have in effect in actuality been taking advantage of those things. Appreciation for actually being considerably accommodating and then for deciding on varieties of awesome tips most people are really eager to know about. My sincere apologies for not expressing gratitude to earlier.

golden goose outlet Januar 6, 2022 um 03:48

I’m also writing to let you understand of the beneficial experience my cousin’s daughter went through studying your site. She discovered a good number of things, which include how it is like to have an awesome coaching heart to get many more quite simply gain knowledge of several hard to do issues. You undoubtedly exceeded visitors’ desires. Many thanks for imparting those effective, trustworthy, informative not to mention fun tips about that topic to Ethel.

kevin durant shoes Januar 6, 2022 um 03:48

Thanks a lot for providing individuals with an extremely splendid opportunity to read critical reviews from this web site. It can be very awesome and packed with fun for me personally and my office colleagues to visit your web site at least three times a week to find out the latest secrets you have got. And of course, I am just actually satisfied considering the gorgeous creative concepts served by you. Some 2 points on this page are certainly the most impressive I’ve had.

curry shoes Januar 6, 2022 um 03:49

I am only writing to make you be aware of of the wonderful experience our princess went through reading through your webblog. She noticed a wide variety of details, not to mention what it’s like to possess an excellent giving mood to let other folks just thoroughly grasp selected specialized matters. You actually exceeded my desires. Thanks for coming up with those powerful, trustworthy, explanatory and also cool thoughts on this topic to Tanya.

supreme clothing Januar 6, 2022 um 12:58

I must point out my admiration for your kindness for folks that should have help on the issue. Your very own commitment to passing the message along became especially useful and have continuously allowed men and women just like me to attain their desired goals. This useful suggestions implies a lot a person like me and especially to my office workers. Regards; from everyone of us.

dundcmu Februar 3, 2022 um 06:16

mAMjOz xvqntvmkatja, [url=http://souajykijaku.com/]souajykijaku[/url], [link=http://hhezjuejthel.com/]hhezjuejthel[/link], http://qedjuevoxitz.com/

TimothyBom Februar 3, 2022 um 09:41

stromectol prices generic stromectol – stromectol uk
http://stromectolabc.com/ stromectol drug
ivermectin cost canada stromectol tablets cost of ivermectin lotion

Evelyn Februar 4, 2022 um 13:15

I’m truly enjoying the design and layout of your
site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit
more often. Did you hire out a developer to create your
theme? Great work!

rojakmarket.com Februar 4, 2022 um 13:16

When someone writes an article he/she maintains the
image of a user in his/her mind that how a user can know
it. So that’s why this piece of writing is outstdanding.

Thanks!

securityholes.science Februar 4, 2022 um 13:17

I am no longer positive the place you are getting your
info, but great topic. I needs to spend some time finding out more or understanding more.
Thank you for excellent information I was searching for this
information for my mission.

qooh.me Februar 4, 2022 um 13:17

You really make it appear so easy along with
your presentation but I find this matter to be actually
one thing that I believe I would by no means understand.
It sort of feels too complicated and extremely wide for
me. I am taking a look ahead on your next post, I will
try to get the dangle of it!

yogaasanas.science Februar 4, 2022 um 13:19

I loved as much as you’ll receive carried out right here.
The sketch is attractive, your authored material stylish.
nonetheless, you command get bought an nervousness over that you wish be delivering the following.
unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike.

https://shorl.com/mefajudrolosy Februar 4, 2022 um 13:20

I absolutely love your blog.. Pleasant colors & theme.
Did you make this site yourself? Please reply back as I’m hoping to create
my own site and would love to know where you got this from or just what the theme is
named. Thank you!

https://clashofcryptos.trade/wiki/The_Etiquette_of_Minecraft_Servers Februar 4, 2022 um 13:20

Write more, thats all I have to say. Literally,
it seems as though you relied on the video to make
your point. You clearly know what youre talking about, why waste your intelligence
on just posting videos to your weblog when you could be giving us something informative to read?

lovewiki.faith Februar 4, 2022 um 13:20

I just couldn’t depart your web site prior to suggesting that I extremely loved the standard info an individual
supply for your guests? Is going to be back continuously in order to
investigate cross-check new posts

http://www.upcyclem.com/author/maskmom2/ Februar 4, 2022 um 13:21

Hi, constantly i used to check website posts here early in the break
of day, for the reason that i like to gain knowledge of more and more.

kikipedia.win Februar 4, 2022 um 13:21

Thanks in support of sharing such a pleasant thinking, article is pleasant, thats why i have read it completely

sharree.com Februar 4, 2022 um 13:21

Hey there! Quick question that’s completely off topic.

Do you know how to make your site mobile friendly? My site looks weird when browsing from
my iphone4. I’m trying to find a template or plugin that might be able to resolve this problem.
If you have any suggestions, please share. Cheers!

Lena Februar 4, 2022 um 13:21

Hi there I am so grateful I found your blog, I really found you by mistake, while I was browsing
on Digg for something else, Regardless I am here now and would just like to say many
thanks for a marvelous post and a all round interesting blog (I also love the theme/design),
I don’t have time to look over it all at the moment but I
have book-marked it and also added in your RSS feeds, so when I have time I will be back
to read more, Please do keep up the superb b.

fakenews.win Februar 4, 2022 um 13:22

I need to to thank you for this great read!!
I certainly loved every little bit of it. I have you book-marked to look at new stuff
you post…

https://repo.getmonero.org/pullsilver7 Februar 4, 2022 um 13:23

Thank you for any other informative web site. The place else may I am getting that kind of information written in such an ideal manner?
I have a project that I am just now operating
on, and I have been on the glance out for such information.

mamunclassified.com Februar 4, 2022 um 13:23

Amazing! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same
page layout and design. Superb choice of colors!

https://opensourcebridge.science/wiki/Nine_Methods_To_enhance_Minecraft_Server Februar 4, 2022 um 13:26

Nice post. I used to be checking continuously
this weblog and I’m inspired! Extremely useful info specially the
closing section :) I take care of such info much. I used to be looking for this particular info for a very
lengthy time. Thanks and best of luck.

https://splice.com/radarjumper4 Februar 4, 2022 um 13:26

It is perfect time to make some plans for the future and it is time to
be happy. I’ve read this put up and if I could I want to counsel you few interesting issues
or suggestions. Perhaps you can write next articles relating to this article.
I wish to read more issues about it!

http://beautyinfo.eu/user/hillcorn5/ Februar 4, 2022 um 13:26

A fascinating discussion is worth comment. I do believe that you ought
to publish more about this subject, it might not be a taboo matter but
usually people do not speak about such topics.
To the next! Many thanks!!

scientific-programs.science Februar 4, 2022 um 13:27

It’s genuinely very complex in this active life to listen news on TV, therefore I simply use
internet for that reason, and get the newest information.

picomart.trade Februar 4, 2022 um 13:27

It is the best time to make some plans for the future and it’s time
to be happy. I have read this put up and if I
may I wish to recommend you few interesting things or suggestions.

Perhaps you could write next articles regarding this article.
I wish to read even more things about it!

https://cutt.ly/LOfWeRE Februar 4, 2022 um 13:27

Awesome blog! Is your theme custom made or did you download it from
somewhere? A design like yours with a few simple tweeks would really make my blog
shine. Please let me know where you got your design. Bless you

yogicentral.science Februar 4, 2022 um 13:28

Hello friends, nice paragraph and fastidious urging commented here, I
am truly enjoying by these.

elearnportal.science Februar 4, 2022 um 13:29

Pretty section of content. I just stumbled upon your weblog
and in accession capital to assert that I acquire actually enjoyed account your blog posts.

Any way I will be subscribing to your feeds and
even I achievement you access consistently rapidly.

https://www.pcb.its.dot.gov/PageRedirect.aspx?redirectedurl=https://postheaven.net/oxstate42/threethings-you-need-to-know-about-minecraft-servers Februar 4, 2022 um 13:29

Hi would you mind letting me know which webhost you’re
utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog
loads a lot quicker then most. Can you recommend a good hosting provider at a fair price?

Thank you, I appreciate it!

vr-hell.com Februar 4, 2022 um 13:29

Hi there friends, its fantastic post concerning
cultureand fully explained, keep it up all the time.

Evelyne Februar 4, 2022 um 13:29

My brother suggested I might like this blog. He was entirely right.

This post truly made my day. You cann’t imagine simply how much time I had spent
for this info! Thanks!

rojakmarket.com Februar 4, 2022 um 13:30

I think this is among the most important info for me.
And i’m glad reading your article. But want to remark on few general things, The website style is wonderful, the
articles is really nice : D. Good job, cheers

mirintima96.ru Februar 4, 2022 um 13:30

Hello, all is going fine here and ofcourse every one is sharing information, that’s really fine, keep up
writing.

securityholes.science Februar 4, 2022 um 13:32

This post will help the internet viewers for setting up new
blog or even a blog from start to end.

careling.ovh Februar 4, 2022 um 13:35

Hello, after reading this amazing post i am also delighted to share my know-how here with colleagues.

https://backforgood.faith/wiki/A_Secret_Weapon_For_Download_Minecraft Februar 4, 2022 um 13:35

Appreciating the dedication you put into your website and
in depth information you present. It’s nice to come across a blog every once in a while that isn’t the same out of date rehashed material.
Wonderful read! I’ve saved your site and I’m including your RSS feeds to my
Google account.

https://blogfreely.net/backraft5/nine-most-nicely-guarded-secrets-and-techniques-about-multiplayer-minecraft Februar 4, 2022 um 13:35

I’m extremely impressed together with your writing abilities and also with the structure to your blog.
Is that this a paid subject or did you customize it your self?

Either way keep up the excellent high quality writing, it is rare to peer a nice blog like this one these days..

Mark Februar 4, 2022 um 13:36

Hello there, just became aware of your blog through
Google, and found that it’s truly informative.
I’m gonna watch out for brussels. I will be grateful if you continue this in future.
Many people will be benefited from your writing. Cheers!

https://www.fhwa.dot.gov/reauthorization/reauexit.cfm?link=https://03no.com/ Februar 4, 2022 um 13:36

Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to
get there! Cheers

mabomarket.com Februar 4, 2022 um 13:36

Hey very nice blog!! Guy .. Excellent .. Wonderful ..

I’ll bookmark your site and take the feeds also?
I am glad to seek out so many helpful information here in the submit, we’d like work out more techniques on this regard,
thank you for sharing. . . . . .

https://dokuwiki.stream/wiki/What_Can_you_Do_To_save_Your_Minecraft_Server_Host_From_Destruction_By_Social_Media Februar 4, 2022 um 13:37

Wow, marvelous blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your web site is great, let alone the content!

https://notes.io/PK5Z Februar 4, 2022 um 13:38

What’s up, all is going fine here and ofcourse every one
is sharing data, that’s truly fine, keep up writing.

{ 7 Trackbacks }

Previous post:

Next post: