STRATFOR: Paid-Content funktioniert doch

von Steffen Greschner am 21. Januar 2010 · 223 Kommentare

Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence.

CEO Dr. George Friedman hat die Firma 1996 gegründet. Er beschreibt das Unternehmen auf der eigenen Seite so:

STRATFOR’s global team of intelligence professionals provides an audience of decision-makers and sophisticated news consumers in the U.S. and around the world with unique insights into political, economic, and military developments. The company uses human intelligence and other sources combined with powerful analysis based on geopolitics to produce penetrating explanations of world events. This independent, non-ideological content enables users not only to better understand international events, but also to reduce risks and identify opportunities in every region of the globe.

Zu den Kunden zählen vor allem Firmen, die Lizenzen für Mitarbeiter oder komplette Abteilungen kaufen. Privatkunden sind bisher eher die Ausnahme. Allerdings sind 24.000 Privatkunden-Abos zu offiziell rund 350 Dollar im Jahr auch nicht schlecht. Gerade in dem Bereich der Privatkunden sieht Friedman interessanterweise auch die größten Enticklungschancen für die Zukunft:

This is where Stratfor is seeing fast growth. Stratfor’s list price is $349 for a year, but discounts bring it as low as $99, making it competitive with publications like the Economist.

Etwa 80% der bisherigen Abonnenten haben die Abos jährlich verlängert. Laut eigener Aussage arbeitet Stratfor voll rentabel.

Einen ausführlichen Artikel gibt’s auf cnn Fortune Brainstorm Tech

Was ich mich jetzt nur gerade frage: Wenn ich für solche Nachrichten 100 Dollar im Jahr zahle, was rechtfertigt dann Abopreise von 300 Euro und mehr für eine ganz normale deutsche Tageszeitung?

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